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LINK: Innovator to Innovator: Apple CEO Tim Cook Interviewed by High School Senior Rebecca Kahn

LINK: Innovator to Innovator: Apple CEO Tim Cook Interviewed by High School Senior Rebecca Kahn A quick read to hear Tim Cook talk about purpose and philosophy behind how he runs Apple. My favorite quote from the article: Whenever he… Continue Reading →

[QUOTE] When you stand for something, decisions are obvious

Jason Fried / David Heinemeier Hansson : When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.

22 inspiring business purpose statements

I have a friend who loves Pokémon Go. He plays the game and collects Pokémon whenever he gets the chance. I, on the the other hand, collect purpose statements. Whenever I come across one, I add it to my collection…. Continue Reading →

LINK: You Don’t Find Your Purpose — You Build It

Over at HBR, John Coleman addresses three misconceptions about purpose: Purpose is only a thing you find. Purpose is a single thing. Purpose is stable over time.   My favorite quote from the article: In achieving professional purpose, most of us have… Continue Reading →

16 quotes to start your day with purpose

I had this math teacher in my middle school that wrote a new quote at the top of the chalkboard every week. One quote that stuck with me was the one by Les Brown: Shoot for the moon. Even if… Continue Reading →

How Stanley Black & Decker rediscovered their purpose

An insightful interview with the CEO of Stanley Black & Deck on becoming Purpose-driven. On how they discovered their purpose: So Loree called on the company’s 45,000 employees to work with him to figure out “the societal need” the company… Continue Reading →

You do not invent a higher purpose; you discover it.

From the feature article, Creating a Purpose-driven Organisation of Harvard Business Review July-August 2018 issue about discovering purpose: At a global oil company, we once met with members of a task force asked by the CEO to work on defining… Continue Reading →

BlackRock’s 2018 letter to CEOs on how companies must have a social purpose and pursue a strategy for achieving long-term growth

BlackRock is one of the world’s largest investment management company. BlackRock’s 2018 annual letter to CEOs touches on the important of purpose in business. There are lots of good stuff in here. Here are my favorite parts: On the backdrop… Continue Reading →

LINK: How Disneyland came about

LINK: Leadership Lessons from Walt Disney: Disrupting Industry Stereotypes | Talking Point | The Disney Institute Blog   From the Disney Institute blog about how Walt Disney came up with the idea of Disneyland: When Walt’s daughters were young he would… Continue Reading →

Nine Important Questions To Uncover Your Purpose

To discover and clarify the purpose for work and projects, here’s a good framework I rely on: Purpose is at the intersection of what we are good at (STRENGTHS), what we love to do (PASSIONS), and the needs of who… Continue Reading →

Tim Cook explains what purpose is

Speaking at Oxford last fall, one of the topics Tim Cook talked about was purpose: I have begun to think through… What is my purpose in life? I was struggling with a lot of things both professionally and personally at… Continue Reading →

Wirecutter’s purpose statement plus a purpose statement template for your website

I recently visited the Wirecutter website to look for recommendations for a mobile battery pack. While over there I came across their purpose statement near the top of the page.   Wirecutter supports our readers with thousands of hours of reporting and… Continue Reading →

The Purpose of Amy’s Drive Thru’s

Amy’s Drive Thru is a different kind of fast food restaurant. It’s striving to be the first 100% vegetarian national fast food chain. (Here’s an article about this at Business Insider.)   Starting with Why Visit their website and you will first come across… Continue Reading →

Why does purpose matter? Five reasons.

Over at IDEO U I recently came across a great article highlighting five reasons backed with research and studies on why purpose matters. It boils down to this: But the research is clear, individuals are more fulfilled and organizations perform better when they’re rooted… Continue Reading →

What are your super powers?

An important element to uncovering your purpose is understanding your strengths. SYPartners has recently released an app to do just that.   The app is called Superpowers, and they describe is as:   Superpowers is a tool to help you… Continue Reading →

Award-Winning Whirlpool Campaign Showed How Clean Clothes Can Dramatically Affect Students’ Success

LINK: Award-Winning Whirlpool Campaign Showed How Clean Clothes Can Dramatically Affect Students’ Success   A case study of a project from Whirlpool from Adweek:   The goal: provide students with clean clothes in order to boost their confidence, reduce truancy,… Continue Reading →

Greg Mckeown on the importance of purpose in teams

Here’s what Greg Mckeown (business consultant and author of Essentialism: The Disciplined Pursuit of Less) found out from his research of more than one thousand teams: The results of this research were startling: when there was a high level of… Continue Reading →

LINK: Why Reflective Leadership Is the Key to a Successful Purpose Transformation

LINK: Why Reflective Leadership Is the Key to a Successful Purpose Transformation Adam Fridman, Founder of Mabbly, writes for Inc.: Perhaps more than any other generation, purpose is what inspires younger generations of workers to engage and put forth their… Continue Reading →

Nintendo’s mission

Reggie Fils-Aime, Nintendo of America’s President and COO, comments on their mission and their new product, Nintendo Labo, in the latest press release: Nintendo Labo continues our longstanding mission of making people smile by surprising them with new experiences… It… Continue Reading →

Purpose of a Taxi Driver

I came across this article in The November 2017 issue of Inc Magazine. It had stories about how travel was a source of inspiration for big ideas. It included stories from Tatcha, Lyft, TOMS, and Warby Parker. What caught my… Continue Reading →

IDEO’s Purpose

I learned this from a case study on IDEO prepared by LinkedIn. The case studies is part of a series called LinkedIn Portraits of Purpose Companies. What’s interesting about the way IDEO cultivates purpose is that each studio of IDEO… Continue Reading →

The Disruptors 

These are relatively new companies that I’ve discovered or I’ve been following that are disrupting their categories. They are of different categories and industries with different models, but one thing they share is their wit and unique brand personalities. Sleepy… Continue Reading →

We Work’s Mission

WeWork’s mission: Create a world where people work to make a life, not just a living. Their values: Inspired Authentic Grateful Entrepreneurial Tenacious Together

Fiasco Gelato

Just learned Fiasco Gelato from The Society of Cult Brands. Fiasco was added to their list of Emerging Brands. Here’s how they introduced Fiasco Gelato: The purpose driven team at Fiasco stands by its mission to enrich people’s lives. They… Continue Reading →

Highlights about Purpose in 2017

I’d gone through my notes from 2017 and here are info and insights from 2017 that I think you’ll find helpful. White Paper / Report Purpose with the Power to Transform Your Organization (Boston Consulting Group) If I had to… Continue Reading →

PURPOSE 2030

Brought to you buy Imperative and NetImpact, the Purpose 2030 conference will be held in October this year in Phoenix. Their goal: BY 2030…we are setting out to ensure the majority of our workforce is fulfilled. Leaders from around the… Continue Reading →

White Paper from BCG: Purpose with the Power to Transform Your Organization

Just came across this white paper from The Boston Consulting Group. Published this year in May, it covers why purpose matters so much today, the definition of purpose, and how an organization can bring it to life. Found the use… Continue Reading →

Disney Parks and Resorts’ Vision

From the overview on their website: At Walt Disney Parks and Resorts, all of our Cast, Crew and Imagineers across the globe share one vision — to give our guests opportunities to create memories with their friends, families and loved… Continue Reading →

George Lucas’ Model for Running a Company

Creativity, Inc. is such a great book. I was looking through it again and found this wonderful nugget about George Lucas: George Lucas liked to imagine his company as a wagon train headed west – its passengers full of purpose,… Continue Reading →

Your history, a key element of understanding your WHY

Link: Finding my why, understanding who I am – MICHAEL WATTS Michael Watts on the key element of finding your WHY: A key element of understanding your WHY is to understand your history. What has made you the person that… Continue Reading →

What is a brand ideal?

Going through Jim Stengel’s book, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, came across his definition of what a brand ideal is: A brand ideal is a business’s essential reason for being, the higher-order benefit… Continue Reading →

Apple’s Purpose

Here a wonderful piece from John Gruber about the Apple Park and the Steve Jobs Theater, which was unveiled at the Apple Special Event of September 2017. My favorite part from the piece was his thoughts on the opening tribute… Continue Reading →

The 5th P of Marketing

During his visit to JRE Group of Institutions a few years ago, Dr. Philip Kotler spoke about the 5th P of marketing: I’ve added to the 4ps a new p. you know the 4p’s is what marketers put together in… Continue Reading →

Whole Foods’ Purpose

Whole Foods’ Purpose as described in Conscious Capitalism: The stores are our canvas upon which we can paint our deeper purpose of bringing whole foods and greater health to the world. I love how they describe their store as their… Continue Reading →

[LINK] How Lego’s Purpose Made It the Most Powerful Brand in the World

LINK: How Lego’s Purpose Made It the Most Powerful Brand in the World | IRIS A nice read about how Lego accomplished an amazing turnaround: What followed was a re-organization of the company to ensure that every aspect of the company… Continue Reading →

Make Your Company Great By Harnessing Purpose

Link: A four-part series on how harnessing purpose can make your company great. Our brand purpose consultant Justin was recently interviewed regarding the role of purpose in marketing. Find out the details in the 4-part series over at Nippon Marketers… Continue Reading →

Twenty Predictions for the Next 20 Years

LINK: Twenty Predictions For The Next 20 Years Robert Safian, Editor in Chief of Fast Company, makes some predictions for the next twenty years. Prediction #9 is about purpose: MISSION WILL TRUMP MONEY. Economists have long stressed the power of… Continue Reading →

[Case Study] How Barclays Defined Brand Purpose and Regained Customer Trust

Link: How Barclays Defined Brand Purpose and Regained Customer Trust | Aaker on Brands A quick read on how Barclays responded to a crisis through purpose-driven marketing. In a crisis, here’s what a brand / company can do to react:… Continue Reading →

Roy Spence on the Power of Purpose

A great talk by Roy Spence, chairman of GSD&M, which helped create Southwest Airlines’ famous purpose-driven marketing program centered around the freedom to fly. It’s an hour and half long talk, but contains loads of inspirational advice on life as… Continue Reading →

Purpose is different from mission and vision.

Purpose is not just for big corporations. Nick talks about harnessing the power of purpose at his two pizza restaurants in his TED talk below. He has a great explanation on the difference of “Purpose” and “Mission and Vision” (around… Continue Reading →

What is Purpose?

Chapter 3 in Conscious Capitalism is all about purpose. Highly recommend reading this section on purpose. Here’s how purpose is defined in the book: Why do we exist? Why do we need to exist? What is the contribution we want… Continue Reading →

HSBC’s Purpose

Throughout our history we have been where the growth is, connecting customers to opportunities. We enable businesses to thrive and economies to prosper, helping people fulfill their hopes and dreams and realize their ambitions. This is our role and purpose…. Continue Reading →

Saatchi & Saatchi’s Purpose

From their website: Everything starts with Purpose. And here’s their Purpose.    

Facebook’s Mission

Mark Zuckerberg explains the mission of Facebook in this article from Fast Company: Five years ago, before Facebook’s IPO, Mark Zuckerberg posted what he called a “founder’s letter” that spelled out the company’s philosophy for prospective investors. “We don’t wake… Continue Reading →

Go forth with Purpose

Here is a great book: The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down. We love the beginning of their last chapter:

Deloitte Global CEO on importance of a culture of purpose

Great quote from Deloitte Global CEO: An organization’s culture of purpose answers the critical questions of who it is and why it exists. They have a culture of purpose beyond making a profit. An organization’s culture of purpose answers the… Continue Reading →

Thoughts about Higher Purpose

Gary Hamel, the originator of the concept of core competence, said on his Wall Street Journal blog in 2009: Ensuring that managerial work serves a higher purpose. Management, both in theory and practice, must orient itself to the achievement of… Continue Reading →

Why do you exist?

Stumbled upon this article from 1995, BUILDING A VISIONARY ORGANIZATION IS A DO-IT-YOURSELF PROJECT: A CONVERSATION WITH JAMES C. COLLINS by Joe Flower. Although it’s ten years old, many principles and ideas still apply. And here’s an excerpt from it… Continue Reading →

What would Walt do?

In Built to Last by Jim Collins and Jerry Porras: the Disney film studio languished for nearly fifteen years after his death as Disneyites ran around asking themselves, “What would Walt do?” Perhaps the more fitting question is not what… Continue Reading →

Millward Brown Perspectives Volume 6 (2013)

Lots of great info about purpose and brand in Millward Brown’s annual publication in 2013. Here are some highlights: Purpose change. But sometimes a company’s purpose has to change because the world around it has changed, as when 20 years… Continue Reading →

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