Category Brand Stories

Purpose-Driven Brand Strategy Case Study: Microsoft and Nintendo

Guided by SMO’s US-based consultant, Justin Lee: Purpose-driven organization management tips “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from Microsoft and Nintendo.   Microsoft Teams – A Case Study of Communication Based on Purpose –… Continue Reading →

Purpose-Driven Brand Strategy Case Study: IBM

Guided by our SMO’s US-based consultant, Justin Lee: Purpose-driven organization management tips “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from IBM.   IBM   – A case study on the transformation of the business model… Continue Reading →

Purpose-Driven Brand Strategy Case Study: Apple

Guided by our SMO US-based consultant, Justin Lee: purpose-driven organization management tips, “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from Apple. ——————————- Apple Retail Store – A case study of a store strategy starting with… Continue Reading →

Towards a New Step in the Ballroom Dance World: JDC’s Purpose (Japan Dance Council)

Purpose-driven activities are not limited to companies.   With a passion to confront the issues surrounding the ballroom dance world and aim for change, SMO helped the Japan Dance Council (JDC) formulate its purpose.   Last month, this purpose presentation… Continue Reading →

Purpose-Driven Brand Strategy Example: NIKE

Guided by our SMO US-based consultant, Justin Lee: Purpose Management Tips “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from NIKE.   NIKE   – A case study of communication based on purpose –   「Our… Continue Reading →

Purpose-Driven Brand Strategy Case Study: Evernote

Guided by our SMO US-based consultant, Justin Lee: purpose-driven organization management tips, “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from Evernote. Evernote – Purpose Discovery Case Study – Evernote, a note app that has many users… Continue Reading →

Purpose-Driven Brand Strategy Case Study: LinkedIn

Guided by our SMO US-based consultant, Justin Lee: purpose-driven organization management tips “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from LinkedIn. ————————————- A Case Study of Purpose-Driven Brand Strategy ; LinkedIn   The image of a… Continue Reading →

(Japanese) ASNOVAのオウンドメディア「カケルバ」にワークショップの様子が掲載されました。

Sorry, this entry is only available in Japanese.

(Japanese) ASNOVAのオウンドメディア「カケルバ」にインタビューが掲載されました。

Sorry, this entry is only available in Japanese.

(Japanese) カンヌ・ライオンズ受賞作から見る、ブランド・パーパスの重要性

Sorry, this entry is only available in Japanese.

Purpose Interview: TSDO Mr. Sato “Helping to Create a Strong Brand That Will Last 20 Years”

Taku Sato has created many logo designs that come to everyone’s mind, such as Meiji’s milk “Oishii Gyunyu” and Lotte’s ”Xylitol Gum”. In fact, SMO’s logo was also created by Taku in the past. Taku, who is active at the… Continue Reading →

(Japanese) パーパスインタビュー:丸井  青野 真博社長「二項対立を乗り越え進化していく丸井、次世代への共創」

Sorry, this entry is only available in Japanese.

(Japanese) パーパスインタビュー:老舗住友ゴムの新しい挑戦

Sorry, this entry is only available in Japanese.

Purpose Interview: President Hattori of Reaconne

Did you know that a large number of products end up at the landfill without even being opened or used? There is an entrepreneur who stood up to the challenge to change the situation.  “Reaconne” is a service that allows… Continue Reading →

(Japanese) パーパスインタビュー:Goodman Group アリソン・ブリンク氏

Sorry, this entry is only available in Japanese.

Clarifying Purpose of BULLIONS – University of Tokyo Field Hockey Team

(this article is from CEO Saito’s AdverTime column series, “What exactly is ‘purpose’, the philosophical base many Japanese companies are implementing nowadays?” Vol.5) Recently, the advent of “Purpose” has been gaining attention, especially in the advertising industry. Over the past few… Continue Reading →

(Japanese) パーパスインタビュー:マリオットインターナショナルALOFT東京 外村氏

Sorry, this entry is only available in Japanese.

NIKKEISHA STARTUP TABLE – event report on their official note is now available

  こちらからご覧いただけます。

Nikkei newspaper article: the discussion of “Business Management with Purpose” by Ikujiro Nonaka and Chairman Kao Sawada

Published on February 13th in the Nikkei newspaper, there was an article about the discussion of “Business Management with Purpose” by Ikujiro Nonaka and Chairman Kao Sawada. In this blog, we will introduce the English translation of the contents.  … Continue Reading →

Interview with Ryosuke Saito, President/CEO of Daishowa Paper Products

English version coming soon…

(Japanese) ブランドパーパス再考事例:イギリスの洗剤ブランド Persil ③④パーパスを行動に移す

Sorry, this entry is only available in Japanese.

(Japanese) ブランドパーパス再考事例:イギリスの洗剤ブランド Persil ②パーパスに注目させる戦略

Sorry, this entry is only available in Japanese.

Case Study : Persil in UK

The purpose is often affiliated with how a Company would describe their philosophy, however, the brand itself holds purpose. Using that as a starting point, purpose-driven products are able to exist. The UK company Unilever’s Detergent Brand Persil is a… Continue Reading →

(Japanese) 2021年スーパーボウルCMの中から心に残る作品を2作ご紹介します

Sorry, this entry is only available in Japanese.

(Japanese) 2021年注目の、トレンドキーワード&解説

Sorry, this entry is only available in Japanese.

(Japanese) NYタイムズ記事から〜 パンデミックでも揺るぎない日本の伝統企業のストーリー

Sorry, this entry is only available in Japanese.

(Japanese) パーパスドリブンの代表企業・Zapposの「live and deliver WOW」

Sorry, this entry is only available in Japanese.

(Japanese) SYPartners創業者キース・ヤマシタ氏インタビュー 自らの持ち味を活かす、パーパス・ドリブンな企業であれ。

Sorry, this entry is only available in Japanese.

(Japanese) アドベンチャーワールドの山本社長に聞いた、パーパスのこと、SDGsのこと、そして両者の関係。

Sorry, this entry is only available in Japanese.

Hyatt CEO at Q3 2020 results earnings call started with the importance of their purpose

On Nov04, upon the release of the Hyatt Third Quarter 2020 Earnings Report, the CEO Mark Hoplamazian hosted Hyatt’s Third Quarter 2020 Earnings Conference Call, and here is part of the transcripts that he mentioned how important their purpose is.   Good morning… Continue Reading →

(Japanese) AppleのTim Cook氏がパーパスの重要性を語った 2020年Q4(7-9月期)の決算インタビュー

Sorry, this entry is only available in Japanese.

(Japanese) ユニクロ柳井正社長が語った、存在意義(パーパス): FR2020年8月期決算会見より

Sorry, this entry is only available in Japanese.

(Japanese) 2021SSファッションウィークレポート ミラノ:Moschinoの人形劇ファッションショー

Sorry, this entry is only available in Japanese.

(Japanese) 2021SSファッションウィークレポート  パリ:ショー開催の決断に見た「パーパス」

Sorry, this entry is only available in Japanese.

(Japanese) 日本の企業はなぜ長寿か?

Sorry, this entry is only available in Japanese.

Is the company “purpose-driven”, or “mission-driven”?

Many companies use “mission” or “vision” as a term for their philosophy. It seems that companies who have been philosophy-driven longer (since before the early 2000s, when the concept of “purpose” did not exist) are more likely to be still… Continue Reading →

(Japanese) 「SDGs」と、「パーパス」の関係性

Sorry, this entry is only available in Japanese.

(Japanese) 「パーパス」と「サステナビリティ」の関係性

Sorry, this entry is only available in Japanese.

(Japanese) ハーバード・ビジネス・レビュー最新号は「パーパス・ブランディング特集」

Sorry, this entry is only available in Japanese.

(Japanese) 炎上する広告マーケティング”woke-washing”と、指示を得る広告の違い

Sorry, this entry is only available in Japanese.

(Japanese) トークセッション「CREATIVE × PURPOSE」より、パーパス「見える化」の事例:SONY

Sorry, this entry is only available in Japanese.

(Japanese) US調査で世間にパーパスドリブンと認められたブランドその③ Method

Sorry, this entry is only available in Japanese.

(Japanese) トークセッション「CREATIVE x PURPOSE 」より コロナ禍でのパーパス事例:SHARP

Sorry, this entry is only available in Japanese.

(Japanese) US調査で世間にパーパスドリブンと認められたブランドその② Toms

Sorry, this entry is only available in Japanese.

(Japanese) US調査で世間にパーパスドリブンと認められたブランドその① Seventh Generation

Sorry, this entry is only available in Japanese.

(Japanese) パーパスドリブン型組織と、消費者・社会の認識のギャップ

Sorry, this entry is only available in Japanese.

Pivoting during the pandemic by Warby Parker

Purpose-driven brand Warby Parker CEO Neil Blumenthal talks “Pivoting during the pandemic” on CNN  

(Japanese) サイモンシネックの”Pivot With Why” – 何、ではなくなぜ、を軸にピボットする

Sorry, this entry is only available in Japanese.

Pivoting with WHY – Snap Bar case study

The pandemic forced many businesses and people to pivot. Some restaurants started selling groceries. Some yoga instructors started giving online classes. Some taxi drivers started to deliver groceries. In the cases above, the entrepreneurs pivoted with what they had and… Continue Reading →

(Japanese) アメリカのPurpose-Pivot事例 その① SHINOLA DETROIT

Sorry, this entry is only available in Japanese.

« Older posts

© 2022 — Powered by WordPress

Theme by Anders NorenUp ↑