Sorry, this entry is only available in Japanese.
In the previous posts, we have discussed about identifying the strengths, passions, and needs. In this post, I’d like to quickly discuss about the thinking behind the order/sequence. In our discovery projects with clients, we start with the left side… Continue Reading →
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Part 3 Thinking About Strengths Purpose stands at the center of purpose branding; however, how should this purpose be realized? In this series, we’d like to introduce hints and ideas to discover purposes. At SMO, we believe that Purpose… Continue Reading →
Part 2 Thinking About Passions At SMO, we believe that Purpose consists of these three factors: （１）Company Strengths （２）Company Passions （３）Market/Societal Needs （１）and（２）are on the inside of the company, and（３）is outside of the company. Where these three factors… Continue Reading →
My Life in Full: Work, Family and Our Future By Indra Nooyi In this memoir by former CEO of PepsiCo, Indra Nooyi tells the story of her journey to becoming the CEO of PepsiCo. In addition to giving us an… Continue Reading →
Last summer at SMO、we released a list of companies on the prime market that have a distinguished “Purpose”. Many Japanese corporations have been following the lead, with companies such as HIS, Epson Group, Kanro, Glico, MIRATH HD. (Former Takara-Reben), Tsumura… Continue Reading →
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
If your organization isn’t in the startup phase, it is likely that you have an existing philosophy system. In this post, let’s focus on this situation: The organization already has a philosophy system (one without purpose). The organization would like… Continue Reading →
“Purpose” is the center of purpose branding. So how exactly do you find Purpose? In this series, weI would like to introduce tips and insights for discovering Purpose. Exploring needs SMO’s concept of Purpose consists mainly of… Continue Reading →
Sorry, this entry is only available in Japanese.
Purpose-driven activities are not limited to companies. With a passion to confront the issues surrounding the ballroom dance world and aim for change, SMO helped the Japan Dance Council (JDC) formulate its purpose. Last month, this purpose presentation… Continue Reading →
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An article by CEO Mikiko Saito, “Analyzing Purpose Statements of Prime Listed Companies, Structure of Purpose and 10 Features of Expression,” was published on the website “Adtai” by the Sendenkaigi. What are the characteristics of Purpose that Japanese companies have… Continue Reading →
Our CEO Saito in the 8th “Differences between Purpose and Vision, Mission, and Values“, a special feature of Nikkei Cross Trend, “Purpose Branding Frontline”, which considers “Purpose Branding” based on the advice of experts and company cases. An interview article… Continue Reading →
Taku Sato has created many logo designs that come to everyone’s mind, such as Meiji’s milk “Oishii Gyunyu” and Lotte’s ”Xylitol Gum”. In fact, SMO’s logo was also created by Taku in the past. Taku, who is active at the… Continue Reading →
(this article is from CEO Saito’s AdverTime column series, “What exactly is ‘purpose’, the philosophical base many Japanese companies are implementing nowadays?” Vol.5) Recently, the advent of “Purpose” has been gaining attention, especially in the advertising industry. Over the past few… Continue Reading →
Every year in this newsletter we deliver to you a report on the interesting commercials that aired during the Super Bowl. This year the event was held around a week later than usual and thus this report is late as… Continue Reading →
Published on February 13th in the Nikkei newspaper, there was an article about the discussion of “Business Management with Purpose” by Ikujiro Nonaka and Chairman Kao Sawada. In this blog, we will introduce the English translation of the contents. … Continue Reading →
The first page article of the Nikkei Newspaper on November 29th posed the question “What is the significance of your company?” It was an article that mentioned how Purpose was needed. In this blog, we will introduce the english translations… Continue Reading →
Aired on Nov15 2021, on NHK news, there was a coverage about ‘Why is the “Purpose” getting all of this attention now in Japan?’ with the picture of the book written by our CEO Mikiko Saito. Here is the English… Continue Reading →
Read this article here http://www.smo-inc.com/blog/en/brand-stories/1833
Have you watched the opening ceremony of the Paralympics that was held following the Olympics? Perhaps it was because of the mess caused by the resignation drama; I was given the impression that various performances were performed undirected at the… Continue Reading →
CEO Saito’s new AdverTime column series, “What exactly is “purpose”, the philosophical base many Japanese companies are implementing nowadays?” In this second volume of this series is about “The Purpose behind Japanese Judo’s success”. Because the article is only in… Continue Reading →
In recent years, “Purpose” has been attracting attention mainly in the advertising world and is becoming a movement. Although it is the essence of corporate management, “why do we exist?” there are few companies that cannot fully understand its original… Continue Reading →
Sorry, this entry is only available in Japanese.
The purpose is often affiliated with how a Company would describe their philosophy, however, the brand itself holds purpose. Using that as a starting point, purpose-driven products are able to exist. The UK company Unilever’s Detergent Brand Persil is a… Continue Reading →
I remember the first time I got off the Tokyo train station. I got lost like I was in the woods. Instead of trees though, there were these tall gigantic buildings around me.I looked to the front. Buildings. Right. Buildings…. Continue Reading →
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
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