An article by CEO Mikiko Saito, “Analyzing Purpose Statements of Prime Listed Companies, Structure of Purpose and 10 Features of Expression,” was published on the website “Adtai” by the Sendenkaigi. What are the characteristics of Purpose that Japanese companies have… Continue Reading →
Now that the importance of Purpose is even more questioned, how many Japanese companies have formulated Purpose? What kind of “reason for existence” do you have? In order to grasp the actual situation, SMO surveys 1839 TSE Prime listed companies… Continue Reading →
Our CEO Saito in the 8th “Differences between Purpose and Vision, Mission, and Values“, a special feature of Nikkei Cross Trend, “Purpose Branding Frontline”, which considers “Purpose Branding” based on the advice of experts and company cases. An interview article… Continue Reading →
Taku Sato has created many logo designs that come to everyone’s mind, such as Meiji’s milk “Oishii Gyunyu” and Lotte’s ”Xylitol Gum”. In fact, SMO’s logo was also created by Taku in the past. Taku, who is active at the… Continue Reading →
Locating its stores around the terminal stations of central Tokyo, Marui is transforming the industry by using its stores to offer experience value and engagement with its customers. We asked the CEO, Mr. Masahiro Aono, about the history and future… Continue Reading →
SMO’s first Purpose Branding project was for Combi Corporation. Eiji Kobori, who had played a key role in introducing the concept of Purpose, when it had not been common at the time, was appointed as CEO in 2021. We asked… Continue Reading →
(this article is from CEO Saito’s AdverTime column series, “What exactly is ‘purpose’, the philosophical base many Japanese companies are implementing nowadays?” Vol.5) Recently, the advent of “Purpose” has been gaining attention, especially in the advertising industry. Over the past few… Continue Reading →
Every year in this newsletter we deliver to you a report on the interesting commercials that aired during the Super Bowl. This year the event was held around a week later than usual and thus this report is late as… Continue Reading →
Here is a report on the Purpose x SDGs seminar conducted by CEO Mikiko Saito and PR Rep/Consultant Ibun Hirahara. Recently, many companies are progressing their take on “Purpose” and “SDGs” as a set. They are bundled as something of… Continue Reading →
Published on February 13th in the Nikkei newspaper, there was an article about the discussion of “Business Management with Purpose” by Ikujiro Nonaka and Chairman Kao Sawada. In this blog, we will introduce the English translation of the contents. … Continue Reading →
Sorry, this entry is only available in Japanese.
The first page article of the Nikkei Newspaper on November 29th posed the question “What is the significance of your company?” It was an article that mentioned how Purpose was needed. In this blog, we will introduce the english translations… Continue Reading →
Aired on Nov15 2021, on NHK news, there was a coverage about ‘Why is the “Purpose” getting all of this attention now in Japan?’ with the picture of the book written by our CEO Mikiko Saito. Here is the English… Continue Reading →
Read this article here http://www.smo-inc.com/blog/en/brand-stories/1833
Sorry, this entry is only available in Japanese.
Have you watched the opening ceremony of the Paralympics that was held following the Olympics? Perhaps it was because of the mess caused by the resignation drama; I was given the impression that various performances were performed undirected at the… Continue Reading →
CEO Saito’s new AdverTime column series, “What exactly is “purpose”, the philosophical base many Japanese companies are implementing nowadays?” In this second volume of this series is about “The Purpose behind Japanese Judo’s success”. Because the article is only in… Continue Reading →
Sorry, this entry is only available in Japanese.
In recent years, “Purpose” has been attracting attention mainly in the advertising world and is becoming a movement. Although it is the essence of corporate management, “why do we exist?” there are few companies that cannot fully understand its original… Continue Reading →
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
The purpose is often affiliated with how a Company would describe their philosophy, however, the brand itself holds purpose. Using that as a starting point, purpose-driven products are able to exist. The UK company Unilever’s Detergent Brand Persil is a… Continue Reading →
I remember the first time I got off the Tokyo train station. I got lost like I was in the woods. Instead of trees though, there were these tall gigantic buildings around me.I looked to the front. Buildings. Right. Buildings…. Continue Reading →
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
On Nov04, upon the release of the Hyatt Third Quarter 2020 Earnings Report, the CEO Mark Hoplamazian hosted Hyatt’s Third Quarter 2020 Earnings Conference Call, and here is part of the transcripts that he mentioned how important their purpose is. Good morning… Continue Reading →
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
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