Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Every year Larry Fink, CEO of the world’s largest asset management company BlackRock, writes an open letter to CEOs around the world. For the past two years the subject of his letter was about purpose. As we enter the 2020s… Continue Reading →
In our annual publication TOKYO2019, we interviewed Simon Sinek, the author of the global bestseller Start With Why – How Great Leaders Inspire Everyone to Take Action. Simon Sinek – an unshakable optimist He believes in a bright future and our… Continue Reading →
“Vision” is the ability to talk about the future with such clarity it is as if we are talking about the past. – Simon Sinek We all know having a clear image of our goal, a vision, is important. But… Continue Reading →
Jason Fried / David Heinemeier Hansson : When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.
Over at HBR, John Coleman addresses three misconceptions about purpose: Purpose is only a thing you find. Purpose is a single thing. Purpose is stable over time. My favorite quote from the article: In achieving professional purpose, most of us have… Continue Reading →
I had this math teacher in my middle school that wrote a new quote at the top of the chalkboard every week. One quote that stuck with me was the one by Les Brown: Shoot for the moon. Even if… Continue Reading →
From the feature article, Creating a Purpose-driven Organisation of Harvard Business Review July-August 2018 issue about discovering purpose: At a global oil company, we once met with members of a task force asked by the CEO to work on defining… Continue Reading →
I came across this article in The November 2017 issue of Inc Magazine. It had stories about how travel was a source of inspiration for big ideas. It included stories from Tatcha, Lyft, TOMS, and Warby Parker. What caught my… Continue Reading →
WeWork’s mission: Create a world where people work to make a life, not just a living. Their values: Inspired Authentic Grateful Entrepreneurial Tenacious Together
Just came across this white paper from The Boston Consulting Group. Published this year in May, it covers why purpose matters so much today, the definition of purpose, and how an organization can bring it to life. Found the use… Continue Reading →
Creativity, Inc. is such a great book. I was looking through it again and found this wonderful nugget about George Lucas: George Lucas liked to imagine his company as a wagon train headed west – its passengers full of purpose,… Continue Reading →
Whole Foods’ Purpose as described in Conscious Capitalism: The stores are our canvas upon which we can paint our deeper purpose of bringing whole foods and greater health to the world. I love how they describe their store as their… Continue Reading →
A great talk by Roy Spence, chairman of GSD&M, which helped create Southwest Airlines’ famous purpose-driven marketing program centered around the freedom to fly. It’s an hour and half long talk, but contains loads of inspirational advice on life as… Continue Reading →
Purpose is not just for big corporations. Nick talks about harnessing the power of purpose at his two pizza restaurants in his TED talk below. He has a great explanation on the difference of “Purpose” and “Mission and Vision” (around… Continue Reading →
Throughout our history we have been where the growth is, connecting customers to opportunities. We enable businesses to thrive and economies to prosper, helping people fulfill their hopes and dreams and realize their ambitions. This is our role and purpose…. Continue Reading →
From their website: Everything starts with Purpose. And here’s their Purpose.
Great quote from Deloitte Global CEO: An organization’s culture of purpose answers the critical questions of who it is and why it exists. They have a culture of purpose beyond making a profit. An organization’s culture of purpose answers the… Continue Reading →
In Built to Last by Jim Collins and Jerry Porras: the Disney film studio languished for nearly fifteen years after his death as Disneyites ran around asking themselves, “What would Walt do?” Perhaps the more fitting question is not what… Continue Reading →
In Onward: How Starbucks Fought for Its Life without Losing Its Soul, the CEO explains that they once strayed from their mission. He also explains how he views the relationship of mission and purpose: Starbucks’ mission statement had never been… Continue Reading →
Khan Academy’s Mission Our mission is to provide a free, world‑class education for anyone, anywhere. This is how they describe their story: What started as one man tutoring his cousin has grown into an 80-person organization. We’re a diverse team… Continue Reading →
As described by Ikea Group CEO Peter Agnefjäll in a FORTUNE article: We’re guided by a vision to create a better everyday life for the many people. That is what steers us, motivates us—that is our role. Recommend the article… Continue Reading →
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