SMO NEWS – SMO｜パーパス・ブランディング　パーパスの策定から浸透まで

(Japanese) VUCA時代の新しい経営の形ー Wanoca（和乃菓）保坂社長インタビュー

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03/20/2023

(Japanese) 日本連合警備　保坂社長インタビュー：パーパスは決めただけでは意味がない。策定後に取り組む浸透施策とは？

Sorry, this entry is only available in Japanese.

03/07/2023

(Japanese) Cartier 宮地CEOインタビュー：老舗ラグジュアリーブランドが考えるパーパス起点のメゾン経営とは？

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02/17/2023

(Japanese) 次世代に本物を伝える：東大ホッケー部パーパス策定プロジェクト(後編　インタビュー）

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02/16/2023

(Japanese) 「TOKYO 2023」を公開しました

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01/27/2023

(Japanese) 就活サイト “キャリアマップ”にCEO齊藤のインタビュー記事が掲載されました

Sorry, this entry is only available in Japanese.

01/17/2023

(Japanese) 「BRANDS FOR GOOD+ SUMMIT」：SMO 齊藤とセブン銀行代　表取締役会長　舟竹氏との対談が公開されました。

Sorry, this entry is only available in Japanese.

01/06/2023

(Japanese) CEO 齊藤のインタビュー取材記事　日本経済社WEBマガジン「Think X」が公開されました

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12/01/2022

(Japanese) セミナーイベント『Purposeを「作って終わり」にしないために重要なこと』12/13開催

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11/28/2022

(Japanese) 書籍『PURPOSE BRANDING 〜「何をやるか?」ではなく、「なぜやるか?」から考える』オーディオブック販売開始！

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11/08/2022

(Japanese) 11/29(火)サステナブル・ブランド国際会議にて齊藤三希子が登壇いたします

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11/01/2022

(Japanese) 日経ビジネス　＆　日経クロストレンド　記事掲載のお知らせ

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10/13/2022

(Japanese) アドタイに記事が掲載されました！「パーパスを軸に、状況に合わせて軽やかに変化する企業コミュニケーション」

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10/03/2022

(Japanese) 月刊ダンスビュウ 2022年11月号にCEO齊藤のインタビューが掲載されています

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09/26/2022

(Japanese) CEO齊藤がモデレーターを務めた日経セミナーのアーカイブが公開されました

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09/15/2022

(Japanese) アドタイに記事が掲載されました！『カンヌライオンズ2022受賞作品に見る、「パーパス」に基づき生まれた広告キャンペーン』

Sorry, this entry is only available in Japanese.

08/26/2022

(Japanese) 日経セミナー『花王とキリンビバレッジに学ぶ「パーパス」基軸のブランド戦略』登壇レポート

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08/26/2022

(Japanese) リアコネ服部氏とCEO齊藤のインタビューがMarkezineに掲載されました

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08/11/2022

(Japanese) ASNOVAのオウンドメディア「カケルバ」にワークショップの様子が掲載されました。

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07/25/2022

(Japanese) 日経オンラインセミナー『花王とキリンビバレッジに学ぶ「パーパス」基軸のブランド戦略』にCEO齊藤が登壇します

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07/22/2022

(Japanese) セミナー「Cannes Lions2022とCogX2022から紐解くこれからのメタバース」にCEO齊藤が登壇します

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07/22/2022

(Japanese) ASNOVAのオウンドメディア「カケルバ」にインタビューが掲載されました。

Sorry, this entry is only available in Japanese.

07/21/2022

“Purpose Statement Analysis of Prime Listed Companies” by CEO Mikiko Saito was published in Adtai.

An article by CEO Mikiko Saito, “Analyzing Purpose Statements of Prime Listed Companies, Structure of Purpose and 10 Features of Expression,” was published on the website “Adtai” by the Sendenkaigi. What are the characteristics of Purpose that Japanese companies have… Continue Reading →

06/15/2022

An online event “PURPOSE STATEMENT LIST-Purpose public commemorative event for listed companies” will be held.

SMO investigates all the corporate philosophies of all 1839 companies listed on the TSE Prime, identifies the companies that officially have “Purpose” (or Purpose in English), and puts the Purpose Statement in “PURPOSE STATEMENT LIST 2022”. It will be listed… Continue Reading →

06/15/2022

All statement materials of Purpose Formulating companies listed on TSE Prime have been released.

Now that the importance of Purpose is even more questioned, how many Japanese companies have formulated Purpose? What kind of “reason for existence” do you have? In order to grasp the actual situation, SMO surveys 1839 TSE Prime listed companies… Continue Reading →

06/15/2022

An interview article with CEO Saito was published in the Nikkei Cross Trend Special Feature “Purpose Branding Frontline”.

Our CEO Saito in the 8th “Differences between Purpose and Vision, Mission, and Values“, a special feature of Nikkei Cross Trend, “Purpose Branding Frontline”, which considers “Purpose Branding” based on the advice of experts and company cases. An interview article… Continue Reading →

05/26/2022

(Japanese) CEO齊藤三希子が「一般社団法人社外取締役女性ラボ」の理事に就任いたしました。

Sorry, this entry is only available in Japanese.

04/22/2022

Webinar “Purpose x SDGs” on Feb18 7pm-

This is about the event that was already held on Feb18. For the event report, please read this article.

02/09/2022

Interview with Ryosuke Saito, President/CEO of Daishowa Paper Products

English version coming soon…

02/03/2022

Our annual tabloid TOKYO 2022 is now available

TOKYO 2022 is now available to download here. (Sorry, the tabloid is only available in Japanese, however, we are working on English version that will be available on our INTERVIEWS page.)

02/03/2022

Interview with Ryo Ito of BlueBottle Coffee Japan

coming soon..

01/17/2022

(Japanese) 11月の３者対談セミナー（永井一史氏 x 佐々木康裕氏 x 齊藤三希子）、待望のログ化記事が公開されました！

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12/14/2021

(Japanese) アドタイ連載第３弾：明光ネットワーク山下社長との対談が掲載されました

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12/10/2021

An article about CEO Saito’s interview was published in the Nikkei electronic version “Stan Smith is also changing; Adidas’ plastic reduction measures”

Published on December 4th in the Nikkei newspaper “Adidas’s plastic reduction measures have changed Stan Smith. An interview article by CEO Mikiko Saito with Adidas Japan Vice President Thomas Siler was published. Since the article is only published in Japanese,… Continue Reading →

12/07/2021

(Japanese) Markezine誌「きれいごとで終わらせないパーパス・ブランディング」特集に登場

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11/26/2021

(Japanese) 12/3(金）産業編集センター主催セミナー「来年のインコミはどうなる？キーワードで見る社内広報の現在」にCEO齊藤がゲスト登壇します

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11/19/2021

(Japanese) 12/7(火)日経社による「存在意義を再考する！企業価値を創造するパーパス・ブランディング」セミナー登壇

Sorry, this entry is only available in Japanese.

11/17/2021

NHK news: Why is this “Purpose” getting all of this attention now in Japan?

Aired on Nov15 2021, on NHK news, there was a coverage about ‘Why is the “Purpose” getting all of this attention now in Japan?’ with the picture of the book written by our CEO Mikiko Saito. Here is the English… Continue Reading →

11/16/2021

Nikkei Cross Trend “Asking the Adidas Marketing Vice President; what are the three “loop strategies”?”

Read this article here http://www.smo-inc.com/blog/en/brand-stories/1833

11/15/2021

(Japanese) 宣伝会議12月号にコラム掲載されました『各分野のプロが考える　伝わる「言葉」の本質』

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11/04/2021

Nikkei Cross Trend “Asking the Adidas Marketing Vice President; what are the three “loop strategies”?”

An article about CEO Saito’s interview was published in the Nikkei electronic version “Stan Smith is also changing; Adidas’ plastic reduction measures”

10/29/2021

(Japanese) 宣伝会議サミット2021に齊藤三希子が出演いたします

顧客体験や社会的価値の向上を実現するブランディング戦略

10/25/2021

(Japanese) パーパス本著者対談セミナー開催永井一史氏ｘ佐々木康裕氏ｘ齊藤三希子（11/1）

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10/08/2021

(Japanese) CIC Tokyo/Venture Cafe主催、SMO共催で、鷲田教授をゲストに未来洞察セミナーを行います（11/4)

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09/24/2021

(Japanese) Markezine上に齊藤三希子インタビュー記事が掲載されました

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09/14/2021

What is this purpose we hear about recently? Volume 3: The conditions of a company that gets chosen in an ethical job hunting process.

CEO / Branding Consultant, SMO Inc. Mikiko Saito The ranking for most popular job destinations for new graduates reflects the values of the generation. On the other hand, even companies that aren’t on the list are still supported by a… Continue Reading →

09/14/2021

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