Category SMO NEWS

(Japanese) リアコネ服部氏とCEO齊藤のインタビューがMarkezineに掲載されました

Sorry, this entry is only available in Japanese.

(Japanese) セミナー「Cannes Lions2022とCogX2022から紐解くこれからのメタバース」にCEO齊藤が登壇します

Sorry, this entry is only available in Japanese.

An online event “PURPOSE STATEMENT LIST-Purpose public commemorative event for listed companies” will be held.

SMO investigates all the corporate philosophies of all 1839 companies listed on the TSE Prime, identifies the companies that officially have “Purpose” (or Purpose in English), and puts the Purpose Statement in “PURPOSE STATEMENT LIST 2022”. It will be listed… Continue Reading →

All statement materials of Purpose Formulating companies listed on TSE Prime have been released.

Now that the importance of Purpose is even more questioned, how many Japanese companies have formulated Purpose? What kind of “reason for existence” do you have? In order to grasp the actual situation, SMO surveys 1839 TSE Prime listed companies… Continue Reading →

An interview article with CEO Saito was published in the Nikkei Cross Trend Special Feature “Purpose Branding Frontline”.

Our CEO Saito in the 8th “Differences between Purpose and Vision, Mission, and Values“, a special feature of Nikkei Cross Trend, “Purpose Branding Frontline”, which considers “Purpose Branding” based on the advice of experts and company cases. An interview article… Continue Reading →

(Japanese) CEO齊藤 三希子が「一般社団法人 社外取締役女性ラボ」の理事に就任いたしました。

Sorry, this entry is only available in Japanese.

(Japanese) オウンドメディアリクルーティングに富士通株式会社渡辺大介氏との対談が掲載されました

Webinar “Purpose x SDGs” on Feb18 7pm-

This is about the event that was already held on Feb18. For the event report, please read this article.

Interview with Ryosuke Saito, President/CEO of Daishowa Paper Products

English version coming soon…

Our annual tabloid TOKYO 2022 is now available

TOKYO 2022 is now available to download here. (Sorry, the tabloid is only available in Japanese, however, we are working on English version that will be available on our INTERVIEWS page.)

Interview with Ryo Ito of BlueBottle Coffee Japan

coming soon..

Nikkei Cross Trend “Asking the Adidas Marketing Vice President; what are the three “loop strategies”?”

Read this article here http://www.smo-inc.com/blog/en/brand-stories/1833

(Japanese) 宣伝会議サミット2021に齊藤三希子が出演いたします

顧客体験や社会的価値の向上を実現するブランディング戦略

(Japanese) CIC Tokyo/Venture Cafe主催、SMO共催で、鷲田教授をゲストに未来洞察セミナーを行います(11/4)

Sorry, this entry is only available in Japanese.

(Japanese) 「CIC Live」CEO齊藤三希子ゲスト出演回のアーカイブが公開されました

Sorry, this entry is only available in Japanese.

(Japanese) ハフポストのポッドキャストにCEO齊藤三希子が出演しました

Sorry, this entry is only available in Japanese.

(Japanese) 書籍『PURPOSE BRANDING 〜 「何をやるか?」ではなく、「なぜやるか?」から考える』発売されました

Sorry, this entry is only available in Japanese.

CEO Saito’s AdverTime column series,: Volume 1 “ ”

coming soon..

We have moved to Toranomon-Hills Business Tower.

Our new address:   SMO Inc. Toranomon Hills Business Tower 15F CIC Tokyo 17-1, Toranomon 1-chome, Minato-ku Tokyo 105-6415, Japan +81-3-6807-3949

(Japanese) 7/13(火)ユニリーバCHRO島田由香氏をゲストに、出版記念オンラインセミナーイベントをいたします

Sorry, this entry is only available in Japanese.

(Japanese) SMOは7月よりCICに移転いたします

Sorry, this entry is only available in Japanese.

(Japanese) CEO齊藤三希子が株式会社バルカーの社外取締役に就任いたしました

Sorry, this entry is only available in Japanese.

(Japanese)  SMO書籍・Amazonにて予約販売開始!『PURPOSE BRANDING〜「何をやるか?」ではなく「なぜやるか?」から考える』

Sorry, this entry is only available in Japanese.

(Japanese) 6月に出版予定のパーパス・ブランディング書籍の出版記念セミナーを開催します

Sorry, this entry is only available in Japanese.

「TOKYO 2021」is now available

This year’s edition of our tabloid “TOKYO 2021” is now available on our website. Originally, this “TOKYO 20xx” was created because we were often asked, “What kind of year will next year be?”, so we started publishing in tabloid form… Continue Reading →

SMO original “Purpose Tee” & “SMO Tote Bag” are now available on our website

We now have our original items for sale on our website- “Purpose Tee” & “SMO Tote Bag“. They are both custom made by Known Supply, an ethical & sustainable apparel manufacturer in California. For international orders, please contact us (… Continue Reading →

(Japanese) 12/17 SMO主催ウェビナー開催「FIND YOUR PURPOSE 〜 2020年のパーパスを振り返る〜」

Sorry, this entry is only available in Japanese.

(Japanese) SMOセミナーレポート:パーパス浸透と浸透度測定の重要性 

Sorry, this entry is only available in Japanese.

(Japanese) 11/12(木)セミナー開催「PURPOSE DRIVEN COMPANY〜 パーパスドリブンな人材を最大限に活かす組織づくり」

Sorry, this entry is only available in Japanese.

(Japanese) 10/21(水)にパーパス・ブランディング基礎編オンラインセミナーを開催します

Sorry, this entry is only available in Japanese.

(Japanese) 好評につき、夕方時間で再開催!9/24(木)18:00〜パーパス・ブランディング基礎講座

Sorry, this entry is only available in Japanese.

(Japanese) イベントレポート:PURPOSE BRANDING 〜世界の最新事例から学ぶパーパス・ブランディング 基礎講座〜

Sorry, this entry is only available in Japanese.

(Japanese) 9/4開催:世界の最新事例から学ぶパーパス・ブランディング 基礎講座 

Sorry, this entry is only available in Japanese.

(Japanese) イベントにご参加いただきありがとうございました:「CREATIVE × PURPOSE」 〜 クリエイティブから見た”パーパス”とは?

Sorry, this entry is only available in Japanese.

(Japanese) イベントレポート:「PURPOSE BRANDING ~ニューノーマル時代に求められる組織のあり方~」

Sorry, this entry is only available in Japanese.

(Japanese)  ウェビナーイベント:8/21(金) トークセッション「CREATIVE × PURPOSE」を開催します

Sorry, this entry is only available in Japanese.

(Japanese) 8月1日発売「ブレーン」誌9月号に、SMOのコラムが掲載されています

Sorry, this entry is only available in Japanese.

(Japanese) 満員御礼:SMO主催イベント「PURPOSE BRANDING 〜ニューノーマル時代に求められる組織のあり方」

Sorry, this entry is only available in Japanese.

(Japanese) 7/1 ウェビナー登壇予定「zoom in Rashii™ 1st  エッセンシャル・パーパス」

Sorry, this entry is only available in Japanese.

(Japanese) SMOオリジナルタブロイド誌「TOKYO 2020」が完成しました

Sorry, this entry is only available in Japanese.

(Japanese) 6/15 電通デジタル主催オンラインセミナーに、CEO齊藤三希子が登壇いたします

Sorry, this entry is only available in Japanese.

(Japanese) ウェビナー登壇イベントレポート -DX時代の組織づくりに必要な”パーパス”とは?

Sorry, this entry is only available in Japanese.

(Japanese) RashiiのサイトにてSMOのインタビュー記事が掲載されました

Sorry, this entry is only available in Japanese.

(Japanese) 4/23 オンラインセミナー「BEYONDコロナ DX Webinar」にて、CEO齊藤が登壇します

Sorry, this entry is only available in Japanese.

(Japanese) SMO代表・齊藤が中学校でキャリアデザイン講師を務めました

Sorry, this entry is only available in Japanese.

(Japanese) SMOより新年のご挨拶

Sorry, this entry is only available in Japanese.

(Japanese) イベントレポート:Team WAA!「Purpose Brandingを考える」

Sorry, this entry is only available in Japanese.

(Japanese) SMOコラム第4回「宣伝会議 11月号」発売中です

Sorry, this entry is only available in Japanese.

(Japanese) Team WAA!のPurpose Brandingイベントレポート(登壇&ワークショップ)

Sorry, this entry is only available in Japanese.

(Japanese) SMOコラム第3回の「宣伝会議 10月号」が発売されました!

Sorry, this entry is only available in Japanese.

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