Books – SMO｜パーパス・ブランディング　パーパスの策定から浸透まで

(Japanese) 4/1 （月）5時〜「プレジデントオンラインアカデミー」配信、CEO齊藤が登場します

Sorry, this entry is only available in Japanese.

03/29/2024

(Japanese) @DIMEに記事が掲載されました『転職先はパーパスで選ぶ時代へ！企業を見極めるポイントは「一貫性」』

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01/17/2024

(Japanese) アドタイ連載Vol.8 “最近よく聞く「パーパス」って何ですか？” 森林貴彦監督が目指す「KEIO日本一」という目標の先にある「目的」とは

Sorry, this entry is only available in Japanese.

11/01/2023

(Japanese) 慶應高校野球部の森林監督と代表齊藤の対談がダイヤモンド・オンラインに掲載されました

Sorry, this entry is only available in Japanese.

10/19/2023

(Japanese) 入山章栄教授との「パーパスが企業課題解決にどのような効果を与えるか!?」のウェビナーログが公開されました

Sorry, this entry is only available in Japanese.

07/06/2023

(Japanese) PURPOSE INTERVIEW更新　パナソニックコネクト株式会社CMO山口有希子氏

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04/28/2023

(Japanese) アドタイ記事更新「最近よく聞く「パーパス」って何ですか？　Vol.6　東大ホッケー部のパーパスが完成、策定後、彼らはどう変わったのか？」

Sorry, this entry is only available in Japanese.

04/14/2023

(Japanese) 日経社と共同で、「パーパス策定に関する実態調査」を実施しました

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04/04/2023

(Japanese) パーパスを起点としたリブランディング VERTEX PARTNERS 山口社長インタビュー

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03/29/2023

(Japanese) 日本連合警備　保坂社長インタビュー：パーパスは決めただけでは意味がない。策定後に取り組む浸透施策とは？

Sorry, this entry is only available in Japanese.

03/07/2023

(Japanese) Cartier 宮地CEOインタビュー：老舗ラグジュアリーブランドが考えるパーパス起点のメゾン経営とは？

Sorry, this entry is only available in Japanese.

02/17/2023

(Japanese) 次世代に本物を伝える：東大ホッケー部パーパス策定プロジェクト(後編　インタビュー）

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02/16/2023

(Japanese) 就活サイト “キャリアマップ”にCEO齊藤のインタビュー記事が掲載されました

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01/17/2023

(Japanese) CEO 齊藤のインタビュー取材記事　日本経済社WEBマガジン「Think X」が公開されました

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12/01/2022

(Japanese) 書籍『PURPOSE BRANDING 〜「何をやるか?」ではなく、「なぜやるか?」から考える』オーディオブック販売開始！

Sorry, this entry is only available in Japanese.

11/08/2022

(Japanese) 日経ビジネス　＆　日経クロストレンド　記事掲載のお知らせ

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10/13/2022

(Japanese) アドタイに記事が掲載されました！「パーパスを軸に、状況に合わせて軽やかに変化する企業コミュニケーション」

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10/03/2022

(Japanese) 月刊ダンスビュウ 2022年11月号にCEO齊藤のインタビューが掲載されています

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09/26/2022

(Japanese) CEO齊藤がモデレーターを務めた日経セミナーのアーカイブが公開されました

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09/15/2022

(Japanese) アドタイに記事が掲載されました！『カンヌライオンズ2022受賞作品に見る、「パーパス」に基づき生まれた広告キャンペーン』

Sorry, this entry is only available in Japanese.

08/26/2022

(Japanese) ASNOVAのオウンドメディア「カケルバ」にワークショップの様子が掲載されました。

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07/25/2022

(Japanese) ASNOVAのオウンドメディア「カケルバ」にインタビューが掲載されました。

Sorry, this entry is only available in Japanese.

07/21/2022

“Purpose Statement Analysis of Prime Listed Companies” by CEO Mikiko Saito was published in Adtai.

An article by CEO Mikiko Saito, “Analyzing Purpose Statements of Prime Listed Companies, Structure of Purpose and 10 Features of Expression,” was published on the website “Adtai” by the Sendenkaigi. What are the characteristics of Purpose that Japanese companies have… Continue Reading →

06/15/2022

Interview with Ryosuke Saito, President/CEO of Daishowa Paper Products

English version coming soon…

02/03/2022

Our annual tabloid TOKYO 2022 is now available

TOKYO 2022 is now available to download here. (Sorry, the tabloid is only available in Japanese, however, we are working on English version that will be available on our INTERVIEWS page.)

02/03/2022

Interview with Ryo Ito of BlueBottle Coffee Japan

coming soon..

01/17/2022

(Japanese) 11月の３者対談セミナー（永井一史氏 x 佐々木康裕氏 x 齊藤三希子）、待望のログ化記事が公開されました！

Sorry, this entry is only available in Japanese.

12/14/2021

(Japanese) アドタイ連載第３弾：明光ネットワーク山下社長との対談が掲載されました

Sorry, this entry is only available in Japanese.

12/10/2021

An article about CEO Saito’s interview was published in the Nikkei electronic version “Stan Smith is also changing; Adidas’ plastic reduction measures”

Published on December 4th in the Nikkei newspaper “Adidas’s plastic reduction measures have changed Stan Smith. An interview article by CEO Mikiko Saito with Adidas Japan Vice President Thomas Siler was published. Since the article is only published in Japanese,… Continue Reading →

12/07/2021

(Japanese) Markezine誌「きれいごとで終わらせないパーパス・ブランディング」特集に登場

Sorry, this entry is only available in Japanese.

11/26/2021

NHK news: Why is this “Purpose” getting all of this attention now in Japan?

Aired on Nov15 2021, on NHK news, there was a coverage about ‘Why is the “Purpose” getting all of this attention now in Japan?’ with the picture of the book written by our CEO Mikiko Saito. Here is the English… Continue Reading →

11/16/2021

Nikkei Cross Trend “Asking the Adidas Marketing Vice President; what are the three “loop strategies”?”

Read this article here http://www.smo-inc.com/blog/en/brand-stories/1833

11/15/2021

(Japanese) 宣伝会議12月号にコラム掲載されました『各分野のプロが考える　伝わる「言葉」の本質』

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11/04/2021

Nikkei Cross Trend “Asking the Adidas Marketing Vice President; what are the three “loop strategies”?”

An article about CEO Saito’s interview was published in the Nikkei electronic version “Stan Smith is also changing; Adidas’ plastic reduction measures”

10/29/2021

(Japanese) Markezine上に齊藤三希子インタビュー記事が掲載されました

Sorry, this entry is only available in Japanese.

09/14/2021

What is this purpose we hear about recently? Volume 3: The conditions of a company that gets chosen in an ethical job hunting process.

CEO / Branding Consultant, SMO Inc. Mikiko Saito The ranking for most popular job destinations for new graduates reflects the values of the generation. On the other hand, even companies that aren’t on the list are still supported by a… Continue Reading →

09/14/2021

(Japanese) パラリンピック閉会式を演出した小橋賢児氏とのインタビュー

Sorry, this entry is only available in Japanese.

09/06/2021

(Japanese) ビジネス書評ビズペラさんのサイトで、「PURPOSE BRANDING」の書評をいただきました

Sorry, this entry is only available in Japanese.

08/19/2021

CEO Saito’s new AdverTime column series,: Volume 2 “The Purpose behind Japanese Judo’s success”

CEO Saito’s new AdverTime column series, “What exactly is “purpose”, the philosophical base many Japanese companies are implementing nowadays?” In this second volume of this series is about “The Purpose behind Japanese Judo’s success”. Because the article is only in… Continue Reading →

08/05/2021

(Japanese) ハフポストのポッドキャストにCEO齊藤三希子が出演しました

Sorry, this entry is only available in Japanese.

08/04/2021

(Japanese) 書籍『PURPOSE BRANDING 〜「何をやるか?」ではなく、「なぜやるか?」から考える』発売されました

Sorry, this entry is only available in Japanese.

07/16/2021

CEO Saito’s AdverTime column series,: Volume 1 “ ”

In recent years, “Purpose” has been attracting attention mainly in the advertising world and is becoming a movement. Although it is the essence of corporate management, “why do we exist?” there are few companies that cannot fully understand its original… Continue Reading →

07/15/2021

(Japanese) SMO書籍・Amazonにて予約販売開始！『PURPOSE BRANDING〜「何をやるか?」ではなく「なぜやるか?」から考える』

Sorry, this entry is only available in Japanese.

05/28/2021

「TOKYO 2021」is now available

This year’s edition of our tabloid “TOKYO 2021” is now available on our website. Originally, this “TOKYO 20xx” was created because we were often asked, “What kind of year will next year be?”, so we started publishing in tabloid form… Continue Reading →

04/06/2021

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