Category Books

(Japanese) CEO 齊藤のインタビュー取材記事 日本経済社WEBマガジン 「Think X」が公開されました

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(Japanese) 書籍『PURPOSE BRANDING 〜 「何をやるか?」ではなく、「なぜやるか?」から考える』オーディオブック販売開始!

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(Japanese) 日経ビジネス & 日経クロストレンド 記事掲載のお知らせ

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(Japanese) アドタイに記事が掲載されました!「パーパスを軸に、状況に合わせて軽やかに変化する企業コミュニケーション」

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(Japanese) 月刊ダンスビュウ 2022年11月号にCEO齊藤のインタビューが掲載されています

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(Japanese) CEO齊藤がモデレーターを務めた日経セミナーのアーカイブが公開されました

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(Japanese) アドタイに記事が掲載されました!『カンヌライオンズ2022受賞作品に見る、「パーパス」に基づき生まれた広告キャンペーン』

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(Japanese) ASNOVAのオウンドメディア「カケルバ」にワークショップの様子が掲載されました。

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(Japanese) ASNOVAのオウンドメディア「カケルバ」にインタビューが掲載されました。

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“Purpose Statement Analysis of Prime Listed Companies” by CEO Mikiko Saito was published in Adtai.

An article by CEO Mikiko Saito, “Analyzing Purpose Statements of Prime Listed Companies, Structure of Purpose and 10 Features of Expression,” was published on the website “Adtai” by the Sendenkaigi. What are the characteristics of Purpose that Japanese companies have… Continue Reading →

Interview with Ryosuke Saito, President/CEO of Daishowa Paper Products

English version coming soon…

Our annual tabloid TOKYO 2022 is now available

TOKYO 2022 is now available to download here. (Sorry, the tabloid is only available in Japanese, however, we are working on English version that will be available on our INTERVIEWS page.)

Interview with Ryo Ito of BlueBottle Coffee Japan

coming soon..

(Japanese) 11月の3者対談セミナー(永井一史氏 x 佐々木康裕氏 x 齊藤三希子)、待望のログ化記事が公開されました!

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(Japanese) アドタイ連載第3弾:明光ネットワーク山下社長との対談が掲載されました

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An article about CEO Saito’s interview was published in the Nikkei electronic version “Stan Smith is also changing; Adidas’ plastic reduction measures”

Published on December 4th in the Nikkei newspaper “Adidas’s plastic reduction measures have changed Stan Smith. An interview article by CEO Mikiko Saito with Adidas Japan Vice President Thomas Siler was published. Since the article is only published in Japanese,… Continue Reading →

(Japanese) Markezine誌「きれいごとで終わらせないパーパス・ブランディング」特集に登場

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NHK news: Why is this “Purpose” getting all of this attention now in Japan?

Aired on Nov15 2021, on NHK news, there was a coverage about ‘Why is the “Purpose” getting all of this attention now in Japan?’ with the picture of the book written by our CEO Mikiko Saito. Here is the English… Continue Reading →

Nikkei Cross Trend “Asking the Adidas Marketing Vice President; what are the three “loop strategies”?”

Read this article here http://www.smo-inc.com/blog/en/brand-stories/1833

(Japanese) 宣伝会議12月号にコラム掲載されました『各分野のプロが考える 伝わる「言葉」の本質』

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Nikkei Cross Trend “Asking the Adidas Marketing Vice President; what are the three “loop strategies”?”

An article about CEO Saito’s interview was published in the Nikkei electronic version “Stan Smith is also changing; Adidas’ plastic reduction measures”

(Japanese) Markezine上に齊藤三希子インタビュー記事が掲載されました

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What is this purpose we hear about recently? Volume 3: The conditions of a company that gets chosen in an ethical job hunting process.

CEO / Branding Consultant, SMO Inc. Mikiko Saito The ranking for most popular job destinations for new graduates reflects the values of the generation. On the other hand, even companies that aren’t on the list are still supported by a… Continue Reading →

(Japanese) パラリンピック閉会式を演出した小橋賢児氏とのインタビュー

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(Japanese) ビジネス書評ビズペラさんのサイトで、「PURPOSE BRANDING」の書評をいただきました

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CEO Saito’s new AdverTime column series,: Volume 2 “The Purpose behind Japanese Judo’s success”

CEO Saito’s new AdverTime column series, “What exactly is “purpose”, the philosophical base many Japanese companies are implementing nowadays?” In this second volume of this series is about “The Purpose behind Japanese Judo’s success”. Because the article is only in… Continue Reading →

(Japanese) ハフポストのポッドキャストにCEO齊藤三希子が出演しました

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(Japanese) 書籍『PURPOSE BRANDING 〜 「何をやるか?」ではなく、「なぜやるか?」から考える』発売されました

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CEO Saito’s AdverTime column series,: Volume 1 “ ”

In recent years, “Purpose” has been attracting attention mainly in the advertising world and is becoming a movement. Although it is the essence of corporate management, “why do we exist?” there are few companies that cannot fully understand its original… Continue Reading →

(Japanese)  SMO書籍・Amazonにて予約販売開始!『PURPOSE BRANDING〜「何をやるか?」ではなく「なぜやるか?」から考える』

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「TOKYO 2021」is now available

This year’s edition of our tabloid “TOKYO 2021” is now available on our website. Originally, this “TOKYO 20xx” was created because we were often asked, “What kind of year will next year be?”, so we started publishing in tabloid form… Continue Reading →

(Japanese) SYPartners創業者キース・ヤマシタ氏インタビュー 自らの持ち味を活かす、パーパス・ドリブンな企業であれ。

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(Japanese) アドベンチャーワールドの山本社長に聞いた、パーパスのこと、SDGsのこと、そして両者の関係。

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(Japanese) 8月1日発売「ブレーン」誌9月号に、SMOのコラムが掲載されています

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(Japanese) SYPartners・Keith Yamashita氏が提案する、”beautiful business”とは?

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(Japanese) SMOオリジナルタブロイド誌「TOKYO 2020」が完成しました

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(Japanese) 連休中に読みたい、パーパス関連ブックリスト ⑥宣伝会議 2019年8月号〜2020年1月号 SMO連載コラム「マーケティングを変えるパーパス・ブランディング」

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(Japanese) 連休中に読みたい、パーパス関連ブックリスト ⑤明日をひらく言葉

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(Japanese) 連休中に読みたい、パーパス関連ブックリスト ④Kellogg on Branding in a Hyper-Connected World

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(Japanese) 連休中に読みたい、パーパス関連ブックリスト ③ハーバード・ビジネス・レビュー PURPOSE特集

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(Japanese) 連休中に読みたい、パーパス関連ブックリスト ②GROW 本当のブランド理念について語ろう

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(Japanese) 連休中に読みたい、パーパス関連ブックリスト ①Start with Why – WHYから始めよ!

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(Japanese) RashiiのサイトにてSMOのインタビュー記事が掲載されました

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(Japanese) 「宣伝会議 2月号」「アドタイ(AdverTimes)新年特別号」にてSMOによるパーパス解説を掲載

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(Japanese) SMOコラム第3回の「宣伝会議 10月号」が発売されました!

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Check out our essay page on “Senden Kaigi” starting this month’s issue

Senden Kaigi Magazine

“TOKYO 2019” is now available.

Our annual publication “TOKYO 2019” is available now on our website. Leadership Essentials: Purpose and the Skill of Foreseeing the Future, this is the theme of this issue. It is filled with insights from interviews, original research, and future scenario… Continue Reading →

A question to help you set big, hairy, and audacious goals

I’m currently reading Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, and I came across this helpful question for setting big goals. Jim Collins and his team came up with the concept of… Continue Reading →

Key Elements of a Great Vision

“Vision” is the ability to talk about the future with such clarity it is as if we are talking about the past. – Simon Sinek We all know having a clear image of our goal, a vision, is important. But… Continue Reading →

Why does purpose matter? Five reasons.

Over at IDEO U I recently came across a great article highlighting five reasons backed with research and studies on why purpose matters. It boils down to this: But the research is clear, individuals are more fulfilled and organizations perform better when they’re rooted… Continue Reading →

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