Category Books

(Japanese) 連休中に読みたい、パーパス関連ブックリスト ⑤明日をひらく言葉

Sorry, this entry is only available in Japanese.

(Japanese) 連休中に読みたい、パーパス関連ブックリスト ④Kellogg on Branding in a Hyper-Connected World

Sorry, this entry is only available in Japanese.

(Japanese) 連休中に読みたい、パーパス関連ブックリスト ③ハーバード・ビジネス・レビュー PURPOSE特集

Sorry, this entry is only available in Japanese.

(Japanese) 連休中に読みたい、パーパス関連ブックリスト ②GROW 本当のブランド理念について語ろう

Sorry, this entry is only available in Japanese.

(Japanese) 連休中に読みたい、パーパス関連ブックリスト ①Start with Why – WHYから始めよ!

Sorry, this entry is only available in Japanese.

(Japanese) RashiiのサイトにてSMOのインタビュー記事が掲載されました

Sorry, this entry is only available in Japanese.

(Japanese) 「宣伝会議 2月号」「アドタイ(AdverTimes)新年特別号」にてSMOによるパーパス解説を掲載

Sorry, this entry is only available in Japanese.

(Japanese) SMOコラム第3回の「宣伝会議 10月号」が発売されました!

Sorry, this entry is only available in Japanese.

Check out our essay page on “Senden Kaigi” starting this month’s issue

Senden Kaigi Magazine

“TOKYO 2019” is now available.

Our annual publication “TOKYO 2019” is available now on our website. Leadership Essentials: Purpose and the Skill of Foreseeing the Future, this is the theme of this issue. It is filled with insights from interviews, original research, and future scenario… Continue Reading →

(Japanese) TOKYO 2019発刊にあたって〜 リーダーに求められるのは、「パーパス」と「未来を読む力」。

Sorry, this entry is only available in Japanese.

A question to help you set big, hairy, and audacious goals

I’m currently reading Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, and I came across this helpful question for setting big goals. Jim Collins and his team came up with the concept of… Continue Reading →

Key Elements of a Great Vision

“Vision” is the ability to talk about the future with such clarity it is as if we are talking about the past. – Simon Sinek We all know having a clear image of our goal, a vision, is important. But… Continue Reading →

Why does purpose matter? Five reasons.

Over at IDEO U I recently came across a great article highlighting five reasons backed with research and studies on why purpose matters. It boils down to this: But the research is clear, individuals are more fulfilled and organizations perform better when they’re rooted… Continue Reading →

George Lucas’ Model for Running a Company

Creativity, Inc. is such a great book. I was looking through it again and found this wonderful nugget about George Lucas: George Lucas liked to imagine his company as a wagon train headed west – its passengers full of purpose,… Continue Reading →

Whole Foods’ Purpose

Whole Foods’ Purpose as described in Conscious Capitalism: The stores are our canvas upon which we can paint our deeper purpose of bringing whole foods and greater health to the world. I love how they describe their store as their… Continue Reading →

What is Purpose?

Chapter 3 in Conscious Capitalism is all about purpose. Highly recommend reading this section on purpose. Here’s how purpose is defined in the book: Why do we exist? Why do we need to exist? What is the contribution we want… Continue Reading →

Go forth with Purpose

Here is a great book: The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down. We love the beginning of their last chapter:

Millward Brown Perspectives Volume 6 (2013)

Lots of great info about purpose and brand in Millward Brown’s annual publication in 2013. Here are some highlights: Purpose change. But sometimes a company’s purpose has to change because the world around it has changed, as when 20 years… Continue Reading →

Newer posts »

© 2024 SMO|パーパス・ブランディング パーパスの策定から浸透まで — Powered by WordPress

Theme by Anders NorenUp ↑