Month April 2022

Combi, as one of the first companies in Japan to establish Purpose

SMO’s first Purpose Branding project was for Combi Corporation. Eiji Kobori, who had played a key role in introducing the concept of Purpose, when it had not been common at the time, was appointed as CEO in 2021. We asked… Continue Reading →

(Japanese) パーパスインタビュー:老舗住友ゴムの新しい挑戦

Sorry, this entry is only available in Japanese.

(Japanese) CEO齊藤 三希子が「一般社団法人 社外取締役女性ラボ」の理事に就任いたしました。

Sorry, this entry is only available in Japanese.

Purpose Interview: President Hattori of Reaconne

Did you know that a large number of products end up at the landfill without even being opened or used? There is an entrepreneur who stood up to the challenge to change the situation.  “Reaconne” is a service that allows… Continue Reading →

(Japanese) パーパスインタビュー:Goodman Group アリソン・ブリンク氏

Sorry, this entry is only available in Japanese.

Clarifying Purpose of BULLIONS – University of Tokyo Field Hockey Team

(this article is from CEO Saito’s AdverTime column series, “What exactly is ‘purpose’, the philosophical base many Japanese companies are implementing nowadays?” Vol.5) Recently, the advent of “Purpose” has been gaining attention, especially in the advertising industry. Over the past few… Continue Reading →

(Japanese) パーパスインタビュー:マリオットインターナショナルALOFT東京 外村氏

Sorry, this entry is only available in Japanese.

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