Our CEO Saito in the 8th “Differences between Purpose and Vision, Mission, and Values“, a special feature of Nikkei Cross Trend, “Purpose Branding Frontline”, which considers “Purpose Branding” based on the advice of experts and company cases. An interview article with Mikiko was published.
What are Purpose, Vision, Mission, and Values as defined by SMO? What is necessary to prevent the formulated purpose from becoming a pictured rice cake?
Please see the interview article here.
(Paid membership registration is required to read the article to the end)