LINK: How Lego’s Purpose Made It the Most Powerful Brand in the World | IRIS

A nice read about how Lego accomplished an amazing turnaround:

What followed was a re-organization of the company to ensure that every aspect of the company lined up with this purpose. It meant getting back to basics, fulfilling orders in a timely manner and diluting their interests in initiatives that didn’t align with this mission. Purpose was pursued over profit.

In case you’re wondering, here’s Lego’s Purpose: 

Inspire and develop the builders of tomorrow – Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future – experiencing the endless human possibility.