I’m currently reading Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, and I came across this helpful question for setting big goals.

Jim Collins and his team came up with the concept of big, hairy, and audacious goals (aka BHAG). The author of Measure What Matters, John Doerr, explains:

A BHAG is a huge and daunting goal—like a big mountain to climb. It is clear, compelling, and people “get it” right away. A BHAG serves as a unifying focal point of effort, galvanizing people and creating team spirit as people strive toward a finish line.

There is a chapter on Bill and Melinda Gates Foundation. In the beginning they started to enlist brilliant people to help them realize their mission where everyone can have a healthy and productive life:

So its leaders enlisted scores of brilliant people who’d devoted their lives to global health and told them, “Quit thinking about incremental progress. What would you do if you had unlimited resources?”

What a great question to help us set ambitious goals. I end this post with the same question to you and me:

What would you do if you had unlimited resources?