In our annual publication TOKYO2019, we interviewed Simon Sinek, the author of the global bestseller Start With Why – How Great Leaders Inspire Everyone to Take Action.

#3 of 4  Purpose Key Person Interview – Simon Sinek (→ #1 #2 )


SMO: Can you tell us about your upcoming book Infinite Game and how it ties with your previous book Start with Why? 

Simon:How do you win a game that has no end? 
This is the question I explore in my next book, The Infinite Game, available wherever you buy your books in June 2019. I look at Game Theory from an organizational and geo-political perspective. I now believe that the ability to adopt an infinite mindset is a prerequisite for any leader who aspires to leave their organization in better shape than they found it.I have been accused of being too internally or employee-focused in my work to date. In The Infinite Game Î explore how to bring to life the concepts from my first two books, Start With Why and Leaders Eat Last, in a world full of uncertainty, pressures and competition.  




Go to #4


 TOKYO2019 including this interview page is available on our website. (Sorry, Japanese only)