Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Q: Is copywriting necessary when expressing the purpose of a company or brand? To answer this question, we need to consider the use cases of the purpose statement. Here are three typical use cases. (These cases are not mutually exclusive…. Continue Reading →
“Purpose” is the center of purpose branding. So how exactly do you find Purpose? In this series, weI would like to introduce tips and insights for discovering Purpose. Exploring needs SMO’s concept of Purpose consists mainly of… Continue Reading →
Guided by SMO’s US-based consultant, Justin Lee: Purpose-driven organization management tips “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from Microsoft and Nintendo. Microsoft Teams – A Case Study of Communication Based on Purpose –… Continue Reading →
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Guided by our SMO US-based consultant, Justin Lee: purpose-driven organization management tips, “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from Apple. ——————————- Apple Retail Store – A case study of a store strategy starting with… Continue Reading →
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Lat Year, on Seven Bank’s 20th founding anniversary, the company announced a new Purpose. We asked President Funatake about the bank’s past and future as a next-generation bank that continues to change, all while carrying and passing down the customers’… Continue Reading →
An article by CEO Mikiko Saito, “Analyzing Purpose Statements of Prime Listed Companies, Structure of Purpose and 10 Features of Expression,” was published on the website “Adtai” by the Sendenkaigi. What are the characteristics of Purpose that Japanese companies have… Continue Reading →
SMO investigates all the corporate philosophies of all 1839 companies listed on the TSE Prime, identifies the companies that officially have “Purpose” (or Purpose in English), and puts the Purpose Statement in “PURPOSE STATEMENT LIST 2022”. It will be listed… Continue Reading →
Now that the importance of Purpose is even more questioned, how many Japanese companies have formulated Purpose? What kind of “reason for existence” do you have? In order to grasp the actual situation, SMO surveys 1839 TSE Prime listed companies… Continue Reading →
Our CEO Saito in the 8th “Differences between Purpose and Vision, Mission, and Values“, a special feature of Nikkei Cross Trend, “Purpose Branding Frontline”, which considers “Purpose Branding” based on the advice of experts and company cases. An interview article… Continue Reading →
SMO’s first Purpose Branding project was for Combi Corporation. Eiji Kobori, who had played a key role in introducing the concept of Purpose, when it had not been common at the time, was appointed as CEO in 2021. We asked… Continue Reading →
Sorry, this entry is only available in Japanese.
Every year in this newsletter we deliver to you a report on the interesting commercials that aired during the Super Bowl. This year the event was held around a week later than usual and thus this report is late as… Continue Reading →
Here is a report on the Purpose x SDGs seminar conducted by CEO Mikiko Saito and PR Rep/Consultant Ibun Hirahara. Recently, many companies are progressing their take on “Purpose” and “SDGs” as a set. They are bundled as something of… Continue Reading →
This is about the event that was already held on Feb18. For the event report, please read this article.
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