From the overview of RIMOWA in their job description: Welcome to RIMOWA, the first German Maison of the LVMH Group. We are a global lifestyle brand with a mission to create the essential tools for a lifetime of travel. For… Continue Reading →
Amy’s Drive Thru is a different kind of fast food restaurant. It’s striving to be the first 100% vegetarian national fast food chain. (Here’s an article about this at Business Insider.) Starting with Why Visit their website and you will first come across… Continue Reading →
WeWork’s mission: Create a world where people work to make a life, not just a living. Their values: Inspired Authentic Grateful Entrepreneurial Tenacious Together
Purpose is not just for big corporations. Nick talks about harnessing the power of purpose at his two pizza restaurants in his TED talk below. He has a great explanation on the difference of “Purpose” and “Mission and Vision” (around… Continue Reading →
Mark Zuckerberg explains the mission of Facebook in this article from Fast Company: Five years ago, before Facebook’s IPO, Mark Zuckerberg posted what he called a “founder’s letter” that spelled out the company’s philosophy for prospective investors. “We don’t wake… Continue Reading →
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