SMO BLOG

(日本語) スーパーボウルの優れたCMその②Budweiser 『Typical American』

Sorry, this entry is only available in Japanese.

(日本語) スーパーボウルの優れたCMその①Google『Loretta』

Sorry, this entry is only available in Japanese.

Fink Letter 2020

Every year Larry Fink, CEO of the world’s largest asset management company BlackRock, writes an open letter to CEOs around the world. For the past two years the subject of his letter was about purpose. As we enter the 2020s… Continue Reading →

(日本語) SMO代表・齊藤が中学校でキャリアデザイン講師を務めました

Sorry, this entry is only available in Japanese.

(日本語) 「宣伝会議 2月号」「アドタイ(AdverTimes)新年特別号」にてSMOによるパーパス解説を掲載

Sorry, this entry is only available in Japanese.

(日本語) SMOより新年のご挨拶

Sorry, this entry is only available in Japanese.

(日本語) SMO連載コラムの最終回「宣伝会議 1月号」発売中です

Sorry, this entry is only available in Japanese.

(日本語) 青年版ダボス会議レポート : SDGs/ミレニアルズ/パーパス 3つの相関性

Sorry, this entry is only available in Japanese.

(日本語) ブラックフライデー考察:「地球を救うために営んでいる」会社

Sorry, this entry is only available in Japanese.

(日本語) 深センで見た、一歩先の未来 【齊藤三希子 視察記】

Sorry, this entry is only available in Japanese.

(日本語) 宣伝会議12月号 SMO第5回コラム「こんまりは、いかにしてパーパスブランドを築いたか?」

Sorry, this entry is only available in Japanese.

(日本語) 東京オリンピックのパーパスとビジョンとは?

Sorry, this entry is only available in Japanese.

(日本語) イベントレポート:Team WAA!「Purpose Brandingを考える」

Sorry, this entry is only available in Japanese.

(日本語) ラグビーW杯のパーパス・ミッション・ビジョンって?

Sorry, this entry is only available in Japanese.

(日本語) SMOコラム第4回「宣伝会議 11月号」発売中です

Sorry, this entry is only available in Japanese.

(日本語) エミー賞を受賞したナイキCMとパーパス

Sorry, this entry is only available in Japanese.

(日本語) Team WAA!のPurpose Brandingイベントレポート(登壇&ワークショップ)

Sorry, this entry is only available in Japanese.

(日本語) SMOコラム第3回の「宣伝会議 10月号」が発売されました!

Sorry, this entry is only available in Japanese.

(日本語) 米国経済界は「企業のパーパス」を人・社会を重視したものに方向転換へ

Sorry, this entry is only available in Japanese.

(日本語) Konmari(こんまり)メソッドに見るパーパス・ミッション・ビジョン

Sorry, this entry is only available in Japanese.

(日本語) イベントレポート 7/24 PURPOSE DRIVEN COMPANY 〜本物を未来に残すパーパス・ブランディング〜

Sorry, this entry is only available in Japanese.

(日本語) 7/24 イベント開催「PURPOSE DRIVEN COMPANY 〜本物を未来に残すパーパス・ブランディング〜」

Sorry, this entry is only available in Japanese.

#4 of 4  Purpose Key Person Interview – Simon Sinek

In our annual publication TOKYO2019, we interviewed Simon Sinek, the author of the global bestseller Start With Why – How Great Leaders Inspire Everyone to Take Action.   #4 of 4  Purpose Key Person Interview – Simon Sinek (→ #1 #2 #3) SMO: Lastly, in light… Continue Reading →

Check out our essay page on “Senden Kaigi” starting this month’s issue

Senden Kaigi Magazine

#3 of 4  Purpose Key Person Interview – Simon Sinek

In our annual publication TOKYO2019, we interviewed Simon Sinek, the author of the global bestseller Start With Why – How Great Leaders Inspire Everyone to Take Action. #3 of 4  Purpose Key Person Interview – Simon Sinek (→ #1 #2 )   SMO: Can… Continue Reading →

#2 of 4 Purpose Key Person Interview – Simon Sinek

In our annual publication TOKYO2019, we interviewed Simon Sinek, the author of the global bestseller Start With Why – How Great Leaders Inspire Everyone to Take Action. #2 of 4  Purpose Key Person Interview – Simon Sinek  (→ #1) SMO: In the… Continue Reading →

In our annual publication TOKYO2019, we interviewed Simon Sinek, the author of the global bestseller Start With Why – How Great Leaders Inspire Everyone to Take Action.   Simon Sinek – an unshakable optimist He believes in a bright future and our… Continue Reading →

(日本語) Tedxイベントレポート

Sorry, this entry is only available in Japanese.

SMO is an official sponsor of TEDxOtemachi@Miraikan 2019.4.27

TEDxOtemachiLive 2019 @Miraikan sponsored by SMO This April 27, you will have the chance to join an unforgettable gathering of minds and souls from Tokyo, Japan while engaging in the amazing experience of TED2019 Conference (Vancouver, Canada). https://ted2019.ted.com/ 👉 “When… Continue Reading →

How Ford rediscovered its purpose

In 2008 three American companies were fighting for their lives. Ford, General Motors, and Chrysler, the Big Three of the automotive industry in US, were running out of cash. To bail them out of the crisis, the government offered them… Continue Reading →

RIMOWA’s Mission

From the overview of RIMOWA in their job description: Welcome to RIMOWA, the first German Maison of the LVMH Group. We are a global lifestyle brand with a mission to create the essential tools for a lifetime of travel. For… Continue Reading →

The State of Purpose Among Business Professionals Study

We are pleased to release “The State of Purpose Among Business Professionals Study”. It is available (in Japanese only) on our website as PDF. With the goal of understanding the mindset of the Japanese workforce, we conducted a survey of… Continue Reading →

Purpose-related news

The purposeful ads of Super Bowl In case you missed it, here are some of the purposeful ads aired at Super Bowl this year. Google’s beautiful ad 100 Billion Words focused on humanity through the lens of their Google Translate technology…. Continue Reading →

“TOKYO 2019” is now available.

Our annual publication “TOKYO 2019” is available now on our website. Leadership Essentials: Purpose and the Skill of Foreseeing the Future, this is the theme of this issue. It is filled with insights from interviews, original research, and future scenario… Continue Reading →

What KonMari Stands For

Japanese tidying expert Marie Kondo has been listed as one of Time’s 100 most influential people in 2015. At the core of her tidying method and philosophy is the idea of sparking joy, an expression you might have come across… Continue Reading →

[LINK] Purpose of Lyft

On Lyft’s mission: Lyft was founded nearly six years ago with the mission to improve people’s lives through the world’s best transportation.  On vision: Our vision was to reinvent cities around people, not cars. That vision originated with one of… Continue Reading →

[REPORT] The Purpose City

Just came across this report from 2014 – The Purpose City: A New Urban Model for a New Generation of Urbanites. The New Cities Foundation, NBBJ and Imperative convened 50 influential policy makers, scientists, start-up entrepreneurs, business leaders, designers, planners and… Continue Reading →

A question to help you set big, hairy, and audacious goals

I’m currently reading Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, and I came across this helpful question for setting big goals. Jim Collins and his team came up with the concept of… Continue Reading →

Key Elements of a Great Vision

“Vision” is the ability to talk about the future with such clarity it is as if we are talking about the past. – Simon Sinek We all know having a clear image of our goal, a vision, is important. But… Continue Reading →

LINK: Innovator to Innovator: Apple CEO Tim Cook Interviewed by High School Senior Rebecca Kahn

LINK: Innovator to Innovator: Apple CEO Tim Cook Interviewed by High School Senior Rebecca Kahn A quick read to hear Tim Cook talk about purpose and philosophy behind how he runs Apple. My favorite quote from the article: Whenever he… Continue Reading →

[QUOTE] When you stand for something, decisions are obvious

Jason Fried / David Heinemeier Hansson : When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.

22 inspiring business purpose statements

I have a friend who loves Pokémon Go. He plays the game and collects Pokémon whenever he gets the chance. I, on the the other hand, collect purpose statements. Whenever I come across one, I add it to my collection…. Continue Reading →

LINK: You Don’t Find Your Purpose — You Build It

Over at HBR, John Coleman addresses three misconceptions about purpose: Purpose is only a thing you find. Purpose is a single thing. Purpose is stable over time.   My favorite quote from the article: In achieving professional purpose, most of us have… Continue Reading →

16 quotes to start your day with purpose

I had this math teacher in my middle school that wrote a new quote at the top of the chalkboard every week. One quote that stuck with me was the one by Les Brown: Shoot for the moon. Even if… Continue Reading →

(日本語) 「パーパス・ドリブン・ブランディング」についてのセミナー開催のお知らせ

Sorry, this entry is only available in Japanese.

How Stanley Black & Decker rediscovered their purpose

An insightful interview with the CEO of Stanley Black & Deck on becoming Purpose-driven. On how they discovered their purpose: So Loree called on the company’s 45,000 employees to work with him to figure out “the societal need” the company… Continue Reading →

You do not invent a higher purpose; you discover it.

From the feature article, Creating a Purpose-driven Organisation of Harvard Business Review July-August 2018 issue about discovering purpose: At a global oil company, we once met with members of a task force asked by the CEO to work on defining… Continue Reading →

BlackRock’s 2018 letter to CEOs on how companies must have a social purpose and pursue a strategy for achieving long-term growth

BlackRock is one of the world’s largest investment management company. BlackRock’s 2018 annual letter to CEOs touches on the important of purpose in business. There are lots of good stuff in here. Here are my favorite parts: On the backdrop… Continue Reading →

LINK: How Disneyland came about

LINK: Leadership Lessons from Walt Disney: Disrupting Industry Stereotypes | Talking Point | The Disney Institute Blog   From the Disney Institute blog about how Walt Disney came up with the idea of Disneyland: When Walt’s daughters were young he would… Continue Reading →

Nine Important Questions To Uncover Your Purpose

To discover and clarify the purpose for work and projects, here’s a good framework I rely on: Purpose is at the intersection of what we are good at (STRENGTHS), what we love to do (PASSIONS), and the needs of who… Continue Reading →

« Older posts

© 2020 SMO BLOG — Powered by WordPress

Theme by Anders NorenUp ↑