SMO BLOG

(日本語) イベントレポート:Team WAA!「Purpose Brandingを考える」

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(日本語) SMOコラム第4回「宣伝会議 11月号」発売中です

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(日本語) エミー賞を受賞したナイキCMとパーパス

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(日本語) Team WAA!のPurpose Brandingイベントレポート(登壇&ワークショップ)

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(日本語) SMOコラム第3回の「宣伝会議 10月号」が発売されました!

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(日本語) 米国経済界は「企業のパーパス」を人・社会を重視したものに方向転換へ

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(日本語) Konmari(こんまり)メソッドに見るパーパス・ミッション・ビジョン

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(日本語) イベントレポート 7/24 PURPOSE DRIVEN COMPANY 〜本物を未来に残すパーパス・ブランディング〜

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(日本語) 7/24 イベント開催「PURPOSE DRIVEN COMPANY 〜本物を未来に残すパーパス・ブランディング〜」

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#4 of 4  Purpose Key Person Interview – Simon Sinek

In our annual publication TOKYO2019, we interviewed Simon Sinek, the author of the global bestseller Start With Why – How Great Leaders Inspire Everyone to Take Action.   #4 of 4  Purpose Key Person Interview – Simon Sinek (→ #1 #2 #3) SMO: Lastly, in light… Continue Reading →

Check out our essay page on “Senden Kaigi” starting this month’s issue

Senden Kaigi Magazine

#3 of 4  Purpose Key Person Interview – Simon Sinek

In our annual publication TOKYO2019, we interviewed Simon Sinek, the author of the global bestseller Start With Why – How Great Leaders Inspire Everyone to Take Action. #3 of 4  Purpose Key Person Interview – Simon Sinek (→ #1 #2 )   SMO: Can… Continue Reading →

#2 of 4 Purpose Key Person Interview – Simon Sinek

In our annual publication TOKYO2019, we interviewed Simon Sinek, the author of the global bestseller Start With Why – How Great Leaders Inspire Everyone to Take Action. #2 of 4  Purpose Key Person Interview – Simon Sinek  (→ #1) SMO: In the… Continue Reading →

In our annual publication TOKYO2019, we interviewed Simon Sinek, the author of the global bestseller Start With Why – How Great Leaders Inspire Everyone to Take Action.   Simon Sinek – an unshakable optimist He believes in a bright future and our… Continue Reading →

(日本語) Tedxイベントレポート

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SMO is an official sponsor of TEDxOtemachi@Miraikan 2019.4.27

TEDxOtemachiLive 2019 @Miraikan sponsored by SMO This April 27, you will have the chance to join an unforgettable gathering of minds and souls from Tokyo, Japan while engaging in the amazing experience of TED2019 Conference (Vancouver, Canada). https://ted2019.ted.com/ 👉 “When… Continue Reading →

How Ford rediscovered its purpose

In 2008 three American companies were fighting for their lives. Ford, General Motors, and Chrysler, the Big Three of the automotive industry in US, were running out of cash. To bail them out of the crisis, the government offered them… Continue Reading →

RIMOWA’s Mission

From the overview of RIMOWA in their job description: Welcome to RIMOWA, the first German Maison of the LVMH Group. We are a global lifestyle brand with a mission to create the essential tools for a lifetime of travel. For… Continue Reading →

The State of Purpose Among Business Professionals Study

We are pleased to release “The State of Purpose Among Business Professionals Study”. It is available (in Japanese only) on our website as PDF. With the goal of understanding the mindset of the Japanese workforce, we conducted a survey of… Continue Reading →

Purpose-related news

The purposeful ads of Super Bowl In case you missed it, here are some of the purposeful ads aired at Super Bowl this year. Google’s beautiful ad 100 Billion Words focused on humanity through the lens of their Google Translate technology…. Continue Reading →

“TOKYO 2019” is now available.

Our annual publication “TOKYO 2019” is available now on our website. Leadership Essentials: Purpose and the Skill of Foreseeing the Future, this is the theme of this issue. It is filled with insights from interviews, original research, and future scenario… Continue Reading →

What KonMari Stands For

Japanese tidying expert Marie Kondo has been listed as one of Time’s 100 most influential people in 2015. At the core of her tidying method and philosophy is the idea of sparking joy, an expression you might have come across… Continue Reading →

[LINK] Purpose of Lyft

On Lyft’s mission: Lyft was founded nearly six years ago with the mission to improve people’s lives through the world’s best transportation.  On vision: Our vision was to reinvent cities around people, not cars. That vision originated with one of… Continue Reading →

[REPORT] The Purpose City

Just came across this report from 2014 – The Purpose City: A New Urban Model for a New Generation of Urbanites. The New Cities Foundation, NBBJ and Imperative convened 50 influential policy makers, scientists, start-up entrepreneurs, business leaders, designers, planners and… Continue Reading →

A question to help you set big, hairy, and audacious goals

I’m currently reading Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, and I came across this helpful question for setting big goals. Jim Collins and his team came up with the concept of… Continue Reading →

Key Elements of a Great Vision

“Vision” is the ability to talk about the future with such clarity it is as if we are talking about the past. – Simon Sinek We all know having a clear image of our goal, a vision, is important. But… Continue Reading →

LINK: Innovator to Innovator: Apple CEO Tim Cook Interviewed by High School Senior Rebecca Kahn

LINK: Innovator to Innovator: Apple CEO Tim Cook Interviewed by High School Senior Rebecca Kahn A quick read to hear Tim Cook talk about purpose and philosophy behind how he runs Apple. My favorite quote from the article: Whenever he… Continue Reading →

[QUOTE] When you stand for something, decisions are obvious

Jason Fried / David Heinemeier Hansson : When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.

22 inspiring business purpose statements

I have a friend who loves Pokémon Go. He plays the game and collects Pokémon whenever he gets the chance. I, on the the other hand, collect purpose statements. Whenever I come across one, I add it to my collection…. Continue Reading →

LINK: You Don’t Find Your Purpose — You Build It

Over at HBR, John Coleman addresses three misconceptions about purpose: Purpose is only a thing you find. Purpose is a single thing. Purpose is stable over time.   My favorite quote from the article: In achieving professional purpose, most of us have… Continue Reading →

16 quotes to start your day with purpose

I had this math teacher in my middle school that wrote a new quote at the top of the chalkboard every week. One quote that stuck with me was the one by Les Brown: Shoot for the moon. Even if… Continue Reading →

(日本語) 「パーパス・ドリブン・ブランディング」についてのセミナー開催のお知らせ

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How Stanley Black & Decker rediscovered their purpose

An insightful interview with the CEO of Stanley Black & Deck on becoming Purpose-driven. On how they discovered their purpose: So Loree called on the company’s 45,000 employees to work with him to figure out “the societal need” the company… Continue Reading →

You do not invent a higher purpose; you discover it.

From the feature article, Creating a Purpose-driven Organisation of Harvard Business Review July-August 2018 issue about discovering purpose: At a global oil company, we once met with members of a task force asked by the CEO to work on defining… Continue Reading →

BlackRock’s 2018 letter to CEOs on how companies must have a social purpose and pursue a strategy for achieving long-term growth

BlackRock is one of the world’s largest investment management company. BlackRock’s 2018 annual letter to CEOs touches on the important of purpose in business. There are lots of good stuff in here. Here are my favorite parts: On the backdrop… Continue Reading →

LINK: How Disneyland came about

LINK: Leadership Lessons from Walt Disney: Disrupting Industry Stereotypes | Talking Point | The Disney Institute Blog   From the Disney Institute blog about how Walt Disney came up with the idea of Disneyland: When Walt’s daughters were young he would… Continue Reading →

Nine Important Questions To Uncover Your Purpose

To discover and clarify the purpose for work and projects, here’s a good framework I rely on: Purpose is at the intersection of what we are good at (STRENGTHS), what we love to do (PASSIONS), and the needs of who… Continue Reading →

Tim Cook explains what purpose is

Speaking at Oxford last fall, one of the topics Tim Cook talked about was purpose: I have begun to think through… What is my purpose in life? I was struggling with a lot of things both professionally and personally at… Continue Reading →

Wirecutter’s purpose statement plus a purpose statement template for your website

I recently visited the Wirecutter website to look for recommendations for a mobile battery pack. While over there I came across their purpose statement near the top of the page.   Wirecutter supports our readers with thousands of hours of reporting and… Continue Reading →

The Purpose of Amy’s Drive Thru’s

Amy’s Drive Thru is a different kind of fast food restaurant. It’s striving to be the first 100% vegetarian national fast food chain. (Here’s an article about this at Business Insider.)   Starting with Why Visit their website and you will first come across… Continue Reading →

Why does purpose matter? Five reasons.

Over at IDEO U I recently came across a great article highlighting five reasons backed with research and studies on why purpose matters. It boils down to this: But the research is clear, individuals are more fulfilled and organizations perform better when they’re rooted… Continue Reading →

What are your super powers?

An important element to uncovering your purpose is understanding your strengths. SYPartners has recently released an app to do just that.   The app is called Superpowers, and they describe is as:   Superpowers is a tool to help you… Continue Reading →

Award-Winning Whirlpool Campaign Showed How Clean Clothes Can Dramatically Affect Students’ Success

LINK: Award-Winning Whirlpool Campaign Showed How Clean Clothes Can Dramatically Affect Students’ Success   A case study of a project from Whirlpool from Adweek:   The goal: provide students with clean clothes in order to boost their confidence, reduce truancy,… Continue Reading →

Greg Mckeown on the importance of purpose in teams

Here’s what Greg Mckeown (business consultant and author of Essentialism: The Disciplined Pursuit of Less) found out from his research of more than one thousand teams: The results of this research were startling: when there was a high level of… Continue Reading →

LINK: Why Reflective Leadership Is the Key to a Successful Purpose Transformation

LINK: Why Reflective Leadership Is the Key to a Successful Purpose Transformation Adam Fridman, Founder of Mabbly, writes for Inc.: Perhaps more than any other generation, purpose is what inspires younger generations of workers to engage and put forth their… Continue Reading →

Nintendo’s mission

Reggie Fils-Aime, Nintendo of America’s President and COO, comments on their mission and their new product, Nintendo Labo, in the latest press release: Nintendo Labo continues our longstanding mission of making people smile by surprising them with new experiences… It… Continue Reading →

Purpose of a Taxi Driver

I came across this article in The November 2017 issue of Inc Magazine. It had stories about how travel was a source of inspiration for big ideas. It included stories from Tatcha, Lyft, TOMS, and Warby Parker. What caught my… Continue Reading →

IDEO’s Purpose

I learned this from a case study on IDEO prepared by LinkedIn. The case studies is part of a series called LinkedIn Portraits of Purpose Companies. What’s interesting about the way IDEO cultivates purpose is that each studio of IDEO… Continue Reading →

The Disruptors 

These are relatively new companies that I’ve discovered or I’ve been following that are disrupting their categories. They are of different categories and industries with different models, but one thing they share is their wit and unique brand personalities. Sleepy… Continue Reading →

We Work’s Mission

WeWork’s mission: Create a world where people work to make a life, not just a living. Their values: Inspired Authentic Grateful Entrepreneurial Tenacious Together

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