(Japanese) リアコネ服部氏とCEO齊藤のインタビューがMarkezineに掲載されました

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(Japanese) ブランド・パーパス視点から考察するカンヌ・ライオンズ受賞作(続編)

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(Japanese) パーパス・ドリブン・ブランド戦略事例:LinkedIn

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(Japanese) 「パーパスリストから学ぶ、良いパーパスを表現するためのポイント」第4回

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(Japanese) 「パーパスリストから学ぶ、良いパーパスを表現するためのポイント」第3回

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(Japanese) 「パーパスリストから学べる、良いパーパスを表現するためのポイント」第2回

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(Japanese) 日経オンラインセミナー『花王とキリンビバレッジに学ぶ「パーパス」基軸のブランド戦略』にCEO齊藤が登壇します

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(Japanese) セミナー「Cannes Lions2022とCogX2022から紐解くこれからのメタバース」にCEO齊藤が登壇します

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(Japanese) ASNOVAのオウンドメディア「カケルバ」にインタビューが掲載されました。

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(Japanese) パーパスリストから学べる、良いパーパスを表現するためのポイント 第1回

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(Japanese) 日経新聞「世界を変えたブランド広告」特集

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(Japanese) カンヌ・ライオンズ受賞作から見る、ブランド・パーパスの重要性

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(Japanese) サンフランシスコで体験した”循環型”ライフスタイル(後編)

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(Japanese) サンフランシスコで体験した”循環型”ライフスタイル(前編)

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“Purpose Statement Analysis of Prime Listed Companies” by CEO Mikiko Saito was published in Adtai.

An article by CEO Mikiko Saito, “Analyzing Purpose Statements of Prime Listed Companies, Structure of Purpose and 10 Features of Expression,” was published on the website “Adtai” by the Sendenkaigi. What are the characteristics of Purpose that Japanese companies have… Continue Reading →

An online event “PURPOSE STATEMENT LIST-Purpose public commemorative event for listed companies” will be held.

SMO investigates all the corporate philosophies of all 1839 companies listed on the TSE Prime, identifies the companies that officially have “Purpose” (or Purpose in English), and puts the Purpose Statement in “PURPOSE STATEMENT LIST 2022”. It will be listed… Continue Reading →

All statement materials of Purpose Formulating companies listed on TSE Prime have been released.

Now that the importance of Purpose is even more questioned, how many Japanese companies have formulated Purpose? What kind of “reason for existence” do you have? In order to grasp the actual situation, SMO surveys 1839 TSE Prime listed companies… Continue Reading →

An interview article with CEO Saito was published in the Nikkei Cross Trend Special Feature “Purpose Branding Frontline”.

Our CEO Saito in the 8th “Differences between Purpose and Vision, Mission, and Values“, a special feature of Nikkei Cross Trend, “Purpose Branding Frontline”, which considers “Purpose Branding” based on the advice of experts and company cases. An interview article… Continue Reading →

(Japanese) CEO齊藤 三希子が「一般社団法人 社外取締役女性ラボ」の理事に就任いたしました。

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Purpose Interview: President Hattori of Reaconne

Did you know that a large number of products end up at the landfill without even being opened or used? There is an entrepreneur who stood up to the challenge to change the situation.  “Reaconne” is a service that allows… Continue Reading →

Clarifying Purpose of BULLIONS – University of Tokyo Field Hockey Team

coming soon…

NIKKEISHA STARTUP TABLE – event report on their official note is now available

  こちらからご覧いただけます。

from Super Bowl TV Ads : Purpose x SDGs

Every year in this newsletter we deliver to you a report on the interesting commercials that aired during the Super Bowl. This year the event was held around a week later than usual and thus this report is late as… Continue Reading →

seminar report: Purpose x SDGs

Here is a report on the Purpose x SDGs seminar conducted by CEO Mikiko Saito and PR Rep/Consultant Ibun Hirahara.  Recently, many companies are progressing their take on “Purpose” and “SDGs” as a set. They are bundled as something of… Continue Reading →

Nikkei newspaper article: the discussion of “Business Management with Purpose” by Ikujiro Nonaka and Chairman Kao Sawada

Published on February 13th in the Nikkei newspaper, there was an article about the discussion of “Business Management with Purpose” by Ikujiro Nonaka and Chairman Kao Sawada. In this blog, we will introduce the English translation of the contents.  … Continue Reading →

(Japanese) オウンドメディアリクルーティングに富士通株式会社渡辺大介氏との対談が掲載されました

Webinar “Purpose x SDGs” on Feb18 7pm-

This is about the event that was already held on Feb18. For the event report, please read this article.

Interview with Ryosuke Saito, President/CEO of Daishowa Paper Products

English version coming soon…

Our annual tabloid TOKYO 2022 is now available

TOKYO 2022 is now available to download here. (Sorry, the tabloid is only available in Japanese, however, we are working on English version that will be available on our INTERVIEWS page.)

Interview with Ryo Ito of BlueBottle Coffee Japan

coming soon..

(Japanese) 11月の3者対談セミナー(永井一史氏 x 佐々木康裕氏 x 齊藤三希子)、待望のログ化記事が公開されました!

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(Japanese) アドタイのパーパス連載に明光ネットワーク山下社長との対談が掲載されました

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An article about CEO Saito’s interview was published in the Nikkei electronic version “Stan Smith is also changing; Adidas’ plastic reduction measures”

Published on December 4th in the Nikkei newspaper “Adidas’s plastic reduction measures have changed Stan Smith. An interview article by CEO Mikiko Saito with Adidas Japan Vice President Thomas Siler was published. Since the article is only published in Japanese,… Continue Reading →

“What is the significance of your company?” an Nikkei article how Purpose was needed

The first page article of the Nikkei Newspaper on November 29th posed the question  “What is the significance of your company?” It was an article that mentioned how Purpose was needed. In this blog, we will introduce the english translations… Continue Reading →

(Japanese) Markezine誌「きれいごとで終わらせないパーパス・ブランディング」特集に登場

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(Japanese) 12/3(金)産業編集センター主催セミナー「来年のインコミはどうなる?キーワードで見る社内広報の現在」にCEO齊藤がゲスト登壇します

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(Japanese) 12/7(火)日経社による「存在意義を再考する!企業価値を創造するパーパス・ブランディング」セミナー登壇

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NHK news: Why is this “Purpose” getting all of this attention now in Japan?

Aired on Nov15 2021, on NHK news, there was a coverage about ‘Why is the “Purpose” getting all of this attention now in Japan?’ with the picture of the book written by our CEO Mikiko Saito. Here is the English… Continue Reading →

Nikkei Cross Trend “Asking the Adidas Marketing Vice President; what are the three “loop strategies”?”

Read this article here http://www.smo-inc.com/blog/en/brand-stories/1833

(Japanese) 一橋大学教授・鷲田祐一SMO顧問による「イノベーション創出のための未来洞察 (後編)」を開催しました

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(Japanese) 宣伝会議12月号にコラム掲載されました『各分野のプロが考える 伝わる「言葉」の本質』

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Nikkei Cross Trend “Asking the Adidas Marketing Vice President; what are the three “loop strategies”?”

An article about CEO Saito’s interview was published in the Nikkei electronic version “Stan Smith is also changing; Adidas’ plastic reduction measures”

(Japanese) 宣伝会議サミット2021に齊藤三希子が出演いたします

顧客体験や社会的価値の向上を実現するブランディング戦略

(Japanese) パーパス本著者対談セミナー開催 永井一史氏x佐々木康裕氏x齊藤三希子 (11/1)

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(Japanese) CIC Tokyo/Venture Cafe主催、SMO共催で、鷲田教授をゲストに未来洞察セミナーを行います(11/4)

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(Japanese) Markezine上に齊藤三希子インタビュー記事が掲載されました

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What is this purpose we hear about recently? Volume 3: The conditions of a company that gets chosen in an ethical job hunting process.

CEO / Branding Consultant, SMO Inc. Mikiko Saito The ranking for most popular job destinations for new graduates reflects the values of the generation. On the other hand, even companies that aren’t on the list are still supported by a… Continue Reading →

(Japanese) パラリンピック閉会式を演出した小橋賢児氏とのインタビュー

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(Japanese) パラリンピック開会式にみる、一貫したコンセプトの重要さ

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(Japanese) 「CIC Live」CEO齊藤三希子ゲスト出演回のアーカイブが公開されました

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