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(Japanese) CEO齊藤 三希子が「一般社団法人 社外取締役女性ラボ」の理事に就任いたしました。

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(Japanese) パーパスインタビュー:「リアコネ」代表取締役の服部氏

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Clarifying Purpose of BULLIONS – University of Tokyo Field Hockey Team

coming soon…

NIKKEISHA STARTUP TABLE – event report on their official note is now available

  こちらからご覧いただけます。

from Super Bowl TV Ads : Purpose x SDGs

Every year in this newsletter we deliver to you a report on the interesting commercials that aired during the Super Bowl. This year the event was held around a week later than usual and thus this report is late as… Continue Reading →

seminar report: Purpose x SDGs

Here is a report on the Purpose x SDGs seminar conducted by CEO Mikiko Saito and PR Rep/Consultant Ibun Hirahara.  Recently, many companies are progressing their take on “Purpose” and “SDGs” as a set. They are bundled as something of… Continue Reading →

Nikkei newspaper article: the discussion of “Business Management with Purpose” by Ikujiro Nonaka and Chairman Kao Sawada

Published on February 13th in the Nikkei newspaper, there was an article about the discussion of “Business Management with Purpose” by Ikujiro Nonaka and Chairman Kao Sawada. In this blog, we will introduce the English translation of the contents.  … Continue Reading →

(Japanese) オウンドメディアリクルーティングに富士通株式会社渡辺大介氏との対談が掲載されました

Webinar “Purpose x SDGs” on Feb18 7pm-

This is about the event that was already held on Feb18. For the event report, please read this article.

Interview with Ryosuke Saito, President/CEO of Daishowa Paper Products

English version coming soon…

Our annual tabloid TOKYO 2022 is now available

TOKYO 2022 is now available to download here. (Sorry, the tabloid is only available in Japanese, however, we are working on English version that will be available on our INTERVIEWS page.)

Interview with Ryo Ito of BlueBottle Coffee Japan

coming soon..

(Japanese) 11月の3者対談セミナー(永井一史氏 x 佐々木康裕氏 x 齊藤三希子)、待望のログ化記事が公開されました!

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(Japanese) アドタイのパーパス連載に明光ネットワーク山下社長との対談が掲載されました

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An article about CEO Saito’s interview was published in the Nikkei electronic version “Stan Smith is also changing; Adidas’ plastic reduction measures”

Published on December 4th in the Nikkei newspaper “Adidas’s plastic reduction measures have changed Stan Smith. An interview article by CEO Mikiko Saito with Adidas Japan Vice President Thomas Siler was published. Since the article is only published in Japanese,… Continue Reading →

“What is the significance of your company?” an Nikkei article how Purpose was needed

The first page article of the Nikkei Newspaper on November 29th posed the question  “What is the significance of your company?” It was an article that mentioned how Purpose was needed. In this blog, we will introduce the english translations… Continue Reading →

(Japanese) Markezine誌「きれいごとで終わらせないパーパス・ブランディング」特集に登場

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(Japanese) 12/3(金)産業編集センター主催セミナー「来年のインコミはどうなる?キーワードで見る社内広報の現在」にCEO齊藤がゲスト登壇します

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(Japanese) 12/7(火)日経社による「存在意義を再考する!企業価値を創造するパーパス・ブランディング」セミナー登壇

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NHK news: Why is this “Purpose” getting all of this attention now in Japan?

Aired on Nov15 2021, on NHK news, there was a coverage about ‘Why is the “Purpose” getting all of this attention now in Japan?’ with the picture of the book written by our CEO Mikiko Saito. Here is the English… Continue Reading →

Nikkei Cross Trend “Asking the Adidas Marketing Vice President; what are the three “loop strategies”?”

Read this article here http://www.smo-inc.com/blog/en/brand-stories/1833

(Japanese) 一橋大学教授・鷲田祐一SMO顧問による「イノベーション創出のための未来洞察 (後編)」を開催しました

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(Japanese) 宣伝会議12月号にコラム掲載されました『各分野のプロが考える 伝わる「言葉」の本質』

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Nikkei Cross Trend “Asking the Adidas Marketing Vice President; what are the three “loop strategies”?”

An article about CEO Saito’s interview was published in the Nikkei electronic version “Stan Smith is also changing; Adidas’ plastic reduction measures”

(Japanese) 宣伝会議サミット2021に齊藤三希子が出演いたします

顧客体験や社会的価値の向上を実現するブランディング戦略

(Japanese) パーパス本著者対談セミナー開催 永井一史氏x佐々木康裕氏x齊藤三希子 (11/1)

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(Japanese) CIC Tokyo/Venture Cafe主催、SMO共催で、鷲田教授をゲストに未来洞察セミナーを行います(11/4)

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(Japanese) Markezine上に齊藤三希子インタビュー記事が掲載されました

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(Japanese) 「アドタイ」連載 『Vol3.エシカル就活から紐解く選ばれる企業の「条件」』

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(Japanese) パラリンピック閉会式を演出した小橋賢児氏とのインタビュー

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(Japanese) パラリンピック開会式にみる、一貫したコンセプトの重要さ

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(Japanese) 「CIC Live」CEO齊藤三希子ゲスト出演回のアーカイブが公開されました

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(Japanese) ビジネス書評ビズペラさんのサイトで、「PURPOSE BRANDING」の書評をいただきました

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(Japanese) 新事業のための、パーパスxデザインシンキングを体験するオンライン1dayワークショップ開催

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CEO Saito’s new AdverTime column series,: Volume 2 “The Purpose behind Japanese Judo’s success”

CEO Saito’s new AdverTime column series, “What exactly is “purpose”, the philosophical base many Japanese companies are implementing nowadays?” In this second volume of this series is about “The Purpose behind Japanese Judo’s success”. Because the article is only in… Continue Reading →

(Japanese) ハフポストのポッドキャストにCEO齊藤三希子が出演しました

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(Japanese) 書籍『PURPOSE BRANDING 〜 「何をやるか?」ではなく、「なぜやるか?」から考える』発売されました

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CEO Saito’s AdverTime column series,: Volume 1 “ ”

coming soon..

We have moved to Toranomon-Hills Business Tower.

Our new address:   SMO Inc. Toranomon Hills Business Tower 15F CIC Tokyo 17-1, Toranomon 1-chome, Minato-ku Tokyo 105-6415, Japan +81-3-6807-3949

(Japanese) 7/13(火)ユニリーバCHRO島田由香氏をゲストに、出版記念オンラインセミナーイベントをいたします

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(Japanese) SMOは7月よりCICに移転いたします

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(Japanese) CEO齊藤三希子が株式会社バルカーの社外取締役に就任いたしました

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(Japanese)  SMO書籍・Amazonにて予約販売開始!『PURPOSE BRANDING〜「何をやるか?」ではなく「なぜやるか?」から考える』

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(Japanese) 6月に出版予定のパーパス・ブランディング書籍の出版記念セミナーを開催します

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(Japanese) パーパスドリブンとは?パーパスドリブン型組織とは?

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(Japanese) CEO齊藤三希子が三菱鉛筆社内勉強会で登壇いたしました

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(Japanese) 日本企業でも次々に導入が進む「パーパス」

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(Japanese) 企業理念やパーパスは、変えても良いのか。

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(Japanese) ブランドパーパス再考事例:イギリスの洗剤ブランド Persil ③④パーパスを行動に移す

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(Japanese) ブランドパーパス再考事例:イギリスの洗剤ブランド Persil ②パーパスに注目させる戦略

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