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(Japanese) スモール・ジャイアンツも取り入れる、 パーパス・ドリブンであり続けるための新たなガバナンスの仕組み

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(Japanese) 「TOKYO 2023」を公開しました

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Purpose Discovery: Hints for Discovering Purposes Part 3

Part 3 Thinking About Strengths Purpose stands at the center of purpose branding; however, how should this purpose be realized? In this series, we’d like to introduce hints and ideas to discover purposes.   At SMO, we believe that Purpose… Continue Reading →

Purpose Discovery: Hints for Discovering Purposes Part 2

Part 2 Thinking About Passions   At SMO, we believe that Purpose consists of these three factors: (1)Company Strengths (2)Company Passions (3)Market/Societal Needs   (1)and(2)are on the inside of the company, and(3)is outside of the company. Where these three factors… Continue Reading →

(Japanese) 就活サイト “キャリアマップ”にCEO齊藤のインタビュー記事が掲載されました

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(Japanese) 「BRANDS FOR GOOD+ SUMMIT」:SMO 齊藤とセブン銀行代 表取締役会長 舟竹氏との対談が公開されました。

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Books That Inspired Us in 2022

My Life in Full: Work, Family and Our Future By Indra Nooyi In this memoir by former CEO of PepsiCo, Indra Nooyi tells the story of her journey to becoming the CEO of PepsiCo. In addition to giving us an… Continue Reading →

Viewing 2022 Through Purpose: SMO’s Purpose Statement List 2022

Last summer at SMO、we released a list of companies on the prime market that have a distinguished “Purpose”. Many Japanese corporations have been following the lead, with companies such as HIS, Epson Group, Kanro, Glico, MIRATH HD. (Former Takara-Reben), Tsumura… Continue Reading →

(Japanese) CEO 齊藤のインタビュー取材記事 日本経済社WEBマガジン 「Think X」が公開されました

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(Japanese) セミナーイベント 『Purposeを「作って終わり」にしないために重要なこと 』12/13開催

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(Japanese) パーパス・ブランディング・メソッド – SMO Method of Purpose Branding

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(Japanese) パーパス・ブランディングとは – SMO Overview of Purpose Branding

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(Japanese) 書籍『PURPOSE BRANDING 〜 「何をやるか?」ではなく、「なぜやるか?」から考える』オーディオブック販売開始!

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(Japanese) 11/29(火)サステナブル・ブランド国際会議にて齊藤三希子が登壇いたします

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Purpose Q&A Part 4

If your organization isn’t in the startup phase, it is likely that you have an existing philosophy system. In this post, let’s focus on this situation:  The organization already has a philosophy system (one without purpose). The organization would like… Continue Reading →

(Japanese) 浸透活動:個人のパーパスと組織のパーパスは一致しているべきか?

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(Japanese) パーパス・ドリブン・ブランド戦略事例:KPMG

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(Japanese) 日経ビジネス & 日経クロストレンド 記事掲載のお知らせ

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(Japanese) アドタイに記事が掲載されました!「パーパスを軸に、状況に合わせて軽やかに変化する企業コミュニケーション」

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(Japanese) 月刊ダンスビュウ 2022年11月号にCEO齊藤のインタビューが掲載されています

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Purpose Branding Q&A – Part3

Q: Is copywriting necessary when expressing the purpose of a company or brand?  To answer this question, we need to consider the use cases of the purpose statement. Here are three typical use cases. (These cases are not mutually exclusive…. Continue Reading →

Purpose Discovery: Hints for Discovering Purposes Part 1

“Purpose” is the center of purpose branding.   So how exactly do you find Purpose? In this series, weI would like to introduce tips and insights for discovering Purpose.   Exploring needs   SMO’s concept of Purpose consists mainly of… Continue Reading →

(Japanese) CEO齊藤がモデレーターを務めた日経セミナーのアーカイブが公開されました

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Purpose-Driven Brand Strategy Case Study: Microsoft and Nintendo

Guided by SMO’s US-based consultant, Justin Lee: Purpose-driven organization management tips “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from Microsoft and Nintendo.   Microsoft Teams – A Case Study of Communication Based on Purpose –… Continue Reading →

(Japanese) Purpose Branding Q&A ー パーパス・ブランディングに関するよくある質問(Part2)

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Purpose Branding Q&A

(English coming soon..)

Purpose-Driven Brand Strategy Case Study: IBM

Guided by our SMO’s US-based consultant, Justin Lee: Purpose-driven organization management tips “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from IBM.   IBM   – A case study on the transformation of the business model… Continue Reading →

(Japanese) アドタイに記事が掲載されました!『カンヌライオンズ2022受賞作品に見る、「パーパス」に基づき生まれた広告キャンペーン』

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(Japanese) 日経セミナー『花王とキリンビバレッジに学ぶ「パーパス」基軸のブランド戦略』登壇レポート

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Purpose-Driven Brand Strategy Case Study: Apple

Guided by our SMO US-based consultant, Justin Lee: purpose-driven organization management tips, “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from Apple. ——————————- Apple Retail Store – A case study of a store strategy starting with… Continue Reading →

Towards a New Step in the Ballroom Dance World: JDC’s Purpose (Japan Dance Council)

Purpose-driven activities are not limited to companies.   With a passion to confront the issues surrounding the ballroom dance world and aim for change, SMO helped the Japan Dance Council (JDC) formulate its purpose.   Last month, this purpose presentation… Continue Reading →

Purpose-Driven Brand Strategy Example: NIKE

Guided by our SMO US-based consultant, Justin Lee: Purpose Management Tips “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from NIKE.   NIKE   – A case study of communication based on purpose –   「Our… Continue Reading →

Purpose-Driven Brand Strategy Case Study: Evernote

Guided by our SMO US-based consultant, Justin Lee: purpose-driven organization management tips, “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from Evernote. Evernote – Purpose Discovery Case Study – Evernote, a note app that has many users… Continue Reading →

(Japanese) リアコネ服部氏とCEO齊藤のインタビューがMarkezineに掲載されました

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(Japanese) ブランド・パーパス視点から考察するカンヌ・ライオンズ受賞作(続編)

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Purpose-Driven Brand Strategy Case Study: LinkedIn

Guided by our SMO US-based consultant, Justin Lee: purpose-driven organization management tips “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from LinkedIn. ————————————- A Case Study of Purpose-Driven Brand Strategy ; LinkedIn   The image of a… Continue Reading →

(Japanese) 「パーパスリストから学ぶ、良いパーパスを表現するためのポイント」第4回

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(Japanese) 「パーパスリストから学ぶ、良いパーパスを表現するためのポイント」第3回

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(Japanese) ASNOVAのオウンドメディア「カケルバ」にワークショップの様子が掲載されました。

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(Japanese) 「パーパスリストから学べる、良いパーパスを表現するためのポイント」第2回

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(Japanese) 日経オンラインセミナー『花王とキリンビバレッジに学ぶ「パーパス」基軸のブランド戦略』にCEO齊藤が登壇します

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(Japanese) セミナー「Cannes Lions2022とCogX2022から紐解くこれからのメタバース」にCEO齊藤が登壇します

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(Japanese) ASNOVAのオウンドメディア「カケルバ」にインタビューが掲載されました。

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(Japanese) パーパスリストから学べる、良いパーパスを表現するためのポイント 第1回

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(Japanese) 日経新聞「世界を変えたブランド広告」特集

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(Japanese) カンヌ・ライオンズ受賞作から見る、ブランド・パーパスの重要性

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(Japanese) サンフランシスコで体験した”循環型”ライフスタイル(後編)

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Purpose Interview with Mr. Funatake of Seven Bank “A Unique Way of Thinking / Diverse Choices Stabilize Society”

Lat Year,  on Seven Bank’s 20th founding anniversary, the company announced a new Purpose. We asked President Funatake about the bank’s past and future as a next-generation bank that continues to change, all while carrying and passing down the customers’… Continue Reading →

(Japanese) サンフランシスコで体験した”循環型”ライフスタイル(前編)

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“Purpose Statement Analysis of Prime Listed Companies” by CEO Mikiko Saito was published in Adtai.

An article by CEO Mikiko Saito, “Analyzing Purpose Statements of Prime Listed Companies, Structure of Purpose and 10 Features of Expression,” was published on the website “Adtai” by the Sendenkaigi. What are the characteristics of Purpose that Japanese companies have… Continue Reading →

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