The pandemic forced many businesses and people to pivot.
Some restaurants started selling groceries.
Some yoga instructors started giving online classes.
Some taxi drivers started to deliver groceries.
In the cases above, the entrepreneurs pivoted with what they had and what they could do.
But there’s another kind of pivot. It’s pivoting around the why of what you do. It’s pivoting around the intent behind your assets and skills.
Here’s an example. Snap Bar is a startup that rents photo booths for parties and events. The pandemic has ceased gatherings and essentially wiped out demand for Snap Bar’s services.
Snap Bar could have repurposed their photo booth into video conferencing booths and rent it to companies and work-from-home professionals.
Instead, they pivoted around the core and essence of what they do: making people smile. They created a completely new business called Keep Your City Smiling. To help small local businesses survive the pandemic, they started selling gift boxes featuring products sourced from small businesses of cities they operate in.
The lesson here is this.
When we find ourselves in need of pivoting, don’t be constrained to our assets and capabilities. Don’t be afraid to let it go.
Consider the intent. Consider the motivation. Consider the real change we want to make. Because when we use that as the axis to pivot, we see a different set of possibilities. And within might just be a new and different path forward.