Did you know that a large number of products end up at the landfill without even being opened or used?

There is an entrepreneur who stood up to the challenge to change the situation. 

“Reaconne” is a service that allows consumers to dedicate themselves to preventing merchandise waste by participating in great deals. 

CEO of SMO, Mikiko Saito, and CEO of Reaconne, Mr. Satoshi Hattori, discussed the birth story of the service and its future prospects, as well as ways for startups to establish and implement Purpose.  

Click on this link for the full article.