This year’s edition of our tabloid “TOKYO 2021” is now available on our website. Originally, this “TOKYO 20xx” was created because we were often asked, “What kind of year will next year be?”, so we started publishing in tabloid form… Continue Reading →
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Our annual publication “TOKYO 2019” is available now on our website. Leadership Essentials: Purpose and the Skill of Foreseeing the Future, this is the theme of this issue. It is filled with insights from interviews, original research, and future scenario… Continue Reading →
I’m currently reading Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, and I came across this helpful question for setting big goals. Jim Collins and his team came up with the concept of… Continue Reading →
“Vision” is the ability to talk about the future with such clarity it is as if we are talking about the past. – Simon Sinek We all know having a clear image of our goal, a vision, is important. But… Continue Reading →
Over at IDEO U I recently came across a great article highlighting five reasons backed with research and studies on why purpose matters. It boils down to this: But the research is clear, individuals are more fulfilled and organizations perform better when they’re rooted… Continue Reading →
Creativity, Inc. is such a great book. I was looking through it again and found this wonderful nugget about George Lucas: George Lucas liked to imagine his company as a wagon train headed west – its passengers full of purpose,… Continue Reading →
Whole Foods’ Purpose as described in Conscious Capitalism: The stores are our canvas upon which we can paint our deeper purpose of bringing whole foods and greater health to the world. I love how they describe their store as their… Continue Reading →
Chapter 3 in Conscious Capitalism is all about purpose. Highly recommend reading this section on purpose. Here’s how purpose is defined in the book: Why do we exist? Why do we need to exist? What is the contribution we want… Continue Reading →
Here is a great book: The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down. We love the beginning of their last chapter:
Lots of great info about purpose and brand in Millward Brown’s annual publication in 2013. Here are some highlights: Purpose change. But sometimes a company’s purpose has to change because the world around it has changed, as when 20 years… Continue Reading →
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