Category Brand Stories

(Japanese) US調査で世間にパーパスドリブンと認められたブランドその② Toms

Sorry, this entry is only available in Japanese.

(Japanese) US調査で世間にパーパスドリブンと認められたブランドその① Seventh Generation

Sorry, this entry is only available in Japanese.

(Japanese) パーパスドリブン型組織と、消費者・社会の認識のギャップ

Sorry, this entry is only available in Japanese.

Pivoting during the pandemic by Warby Parker

Purpose-driven brand Warby Parker CEO Neil Blumenthal talks “Pivoting during the pandemic” on CNN  

(Japanese) サイモンシネックの”Pivot With Why” – 何、ではなくなぜ、を軸にピボットする

Sorry, this entry is only available in Japanese.

Pivoting with WHY – Snap Bar case study

The pandemic forced many businesses and people to pivot. Some restaurants started selling groceries. Some yoga instructors started giving online classes. Some taxi drivers started to deliver groceries. In the cases above, the entrepreneurs pivoted with what they had and… Continue Reading →

(Japanese) アメリカのPurpose-Pivot事例 その① SHINOLA DETROIT

Sorry, this entry is only available in Japanese.

(Japanese) パーパスがSDGsを牽引する:サラヤ株式会社取締役 代島氏インタビュー

Sorry, this entry is only available in Japanese.

(Japanese) イベント「PURPOSE BRANDING~ニューノーマル時代に求められる組織のあり方~」よりQ&Aをご紹介します

Sorry, this entry is only available in Japanese.

(Japanese) SYPartners・Keith Yamashita氏が提案する、”beautiful business”とは?

Sorry, this entry is only available in Japanese.

(Japanese) マイクロソフトCEO・Satya Nadellaの社員向けレターでのパーパスについての言及

Sorry, this entry is only available in Japanese.

(Japanese) ユニリーバCEO「パーパス主導のビジネスが、より重要性を帯びてくる」

Sorry, this entry is only available in Japanese.

(Japanese) HBR記事:パニックからパーパスへ  組織を転換せよ

Sorry, this entry is only available in Japanese.

(Japanese) Airbnb CEOの解雇発表レターから学ぶ、パーパス・ブランディングの在り方

Sorry, this entry is only available in Japanese.

(Japanese) ウェビナー登壇イベントレポート -DX時代の組織づくりに必要な”パーパス”とは?

Sorry, this entry is only available in Japanese.

(Japanese) 連休中に読みたい、パーパス関連ブックリスト ⑥宣伝会議 2019年8月号〜2020年1月号 SMO連載コラム「マーケティングを変えるパーパス・ブランディング」

Sorry, this entry is only available in Japanese.

(Japanese) 連休中に読みたい、パーパス関連ブックリスト ⑤明日をひらく言葉

Sorry, this entry is only available in Japanese.

(Japanese) 連休中に読みたい、パーパス関連ブックリスト ④Kellogg on Branding in a Hyper-Connected World

Sorry, this entry is only available in Japanese.

(Japanese) 連休中に読みたい、パーパス関連ブックリスト ③ハーバード・ビジネス・レビュー PURPOSE特集

Sorry, this entry is only available in Japanese.

(Japanese) 連休中に読みたい、パーパス関連ブックリスト ②GROW 本当のブランド理念について語ろう

Sorry, this entry is only available in Japanese.

(Japanese) 連休中に読みたい、パーパス関連ブックリスト ①Start with Why – WHYから始めよ!

Sorry, this entry is only available in Japanese.

(Japanese) 世界の転換期:変わりゆく価値観・変わらない価値観

Sorry, this entry is only available in Japanese.

(Japanese) HBR記事:経営者はこの危機をパーパスと人情でリードしていくべきである

Sorry, this entry is only available in Japanese.

(Japanese) いま、私たちに出来ること〜 世の中をコラボレイティブでレジリエントに

Sorry, this entry is only available in Japanese.

(Japanese) 不透明な世の中での大きな決断には、パーパスが重要となる

Sorry, this entry is only available in Japanese.

(Japanese) ファッションxサステナビリティ 〜持続性・透明性を重視するブランド②

Sorry, this entry is only available in Japanese.

(Japanese) ファッションxサステナビリティ 〜持続性・透明性を重視するブランド①

Sorry, this entry is only available in Japanese.

(Japanese) スーパーボウルの優れたCMその②Budweiser 『Typical American』

Sorry, this entry is only available in Japanese.

(Japanese) スーパーボウルの優れたCMその①Google『Loretta』

Sorry, this entry is only available in Japanese.

(Japanese) SMO連載コラムの最終回「宣伝会議 1月号」発売中です

Sorry, this entry is only available in Japanese.

(Japanese) ブラックフライデー考察:「地球を救うために営んでいる」会社

Sorry, this entry is only available in Japanese.

(Japanese) 深センで見た、一歩先の未来 【齊藤三希子 視察記】

Sorry, this entry is only available in Japanese.

(Japanese) 宣伝会議12月号 SMO第5回コラム「こんまりは、いかにしてパーパスブランドを築いたか?」

Sorry, this entry is only available in Japanese.

(Japanese) エミー賞を受賞したナイキCMとパーパス

Sorry, this entry is only available in Japanese.

(Japanese) Konmari(こんまり)メソッドに見るパーパス・ミッション・ビジョン

Sorry, this entry is only available in Japanese.

(Japanese) パーパスのある〇〇 – 東京で、SMOスタッフがパーパスを感じる商品、サービス、お店をご紹介。

Sorry, this entry is only available in Japanese.

Interview with SYPartners: Lisa Maulhardt

Q1. Could you please tell us a bit about SYPartners and the work you do? SYPartners is a consulting firm based in the United States, in New York and San Francisco. We work with CEOs and their leadership teams to… Continue Reading →

#3 of 4  Purpose Key Person Interview – Simon Sinek

In our annual publication TOKYO2019, we interviewed Simon Sinek, the author of the global bestseller Start With Why – How Great Leaders Inspire Everyone to Take Action. #3 of 4  Purpose Key Person Interview – Simon Sinek (→ #1 #2 )   SMO: Can… Continue Reading →

How Ford rediscovered its purpose

In 2008 three American companies were fighting for their lives. Ford, General Motors, and Chrysler, the Big Three of the automotive industry in US, were running out of cash. To bail them out of the crisis, the government offered them… Continue Reading →

RIMOWA’s Mission

From the overview of RIMOWA in their job description: Welcome to RIMOWA, the first German Maison of the LVMH Group. We are a global lifestyle brand with a mission to create the essential tools for a lifetime of travel. For… Continue Reading →

Purpose-related news

The purposeful ads of Super Bowl In case you missed it, here are some of the purposeful ads aired at Super Bowl this year. Google’s beautiful ad 100 Billion Words focused on humanity through the lens of their Google Translate technology…. Continue Reading →

What KonMari Stands For

Japanese tidying expert Marie Kondo has been listed as one of Time’s 100 most influential people in 2015. At the core of her tidying method and philosophy is the idea of sparking joy, an expression you might have come across… Continue Reading →

[LINK] Purpose of Lyft

On Lyft’s mission: Lyft was founded nearly six years ago with the mission to improve people’s lives through the world’s best transportation.  On vision: Our vision was to reinvent cities around people, not cars. That vision originated with one of… Continue Reading →

[REPORT] The Purpose City

Just came across this report from 2014 – The Purpose City: A New Urban Model for a New Generation of Urbanites. The New Cities Foundation, NBBJ and Imperative convened 50 influential policy makers, scientists, start-up entrepreneurs, business leaders, designers, planners and… Continue Reading →

A question to help you set big, hairy, and audacious goals

I’m currently reading Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, and I came across this helpful question for setting big goals. Jim Collins and his team came up with the concept of… Continue Reading →

LINK: Innovator to Innovator: Apple CEO Tim Cook Interviewed by High School Senior Rebecca Kahn

LINK: Innovator to Innovator: Apple CEO Tim Cook Interviewed by High School Senior Rebecca Kahn A quick read to hear Tim Cook talk about purpose and philosophy behind how he runs Apple. My favorite quote from the article: Whenever he… Continue Reading →

22 inspiring business purpose statements

I have a friend who loves Pokémon Go. He plays the game and collects Pokémon whenever he gets the chance. I, on the the other hand, collect purpose statements. Whenever I come across one, I add it to my collection…. Continue Reading →

How Stanley Black & Decker rediscovered their purpose

An insightful interview with the CEO of Stanley Black & Deck on becoming Purpose-driven. On how they discovered their purpose: So Loree called on the company’s 45,000 employees to work with him to figure out “the societal need” the company… Continue Reading →

(Japanese) コルク佐渡島庸平氏インタビュー:「見えない東京」を可視化する

Sorry, this entry is only available in Japanese.

BlackRock’s 2018 letter to CEOs on how companies must have a social purpose and pursue a strategy for achieving long-term growth

BlackRock is one of the world’s largest investment management company. BlackRock’s 2018 annual letter to CEOs touches on the important of purpose in business. There are lots of good stuff in here. Here are my favorite parts: On the backdrop… Continue Reading →

« Older posts Newer posts »

© 2024 SMO|パーパス・ブランディング パーパスの策定から浸透まで — Powered by WordPress

Theme by Anders NorenUp ↑