Category

Brand Videos

(日本語) 連休中に読みたい、パーパス関連ブックリスト ②GROW 本当のブランド理念について語ろう

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(日本語) 世界の転換期:変わりゆく価値観・変わらない価値観

Sorry, this entry is only available in Japanese.

(日本語) スーパーボウルの優れたCMその②Budweiser 『Typical American』

Sorry, this entry is only available in Japanese.

(日本語) スーパーボウルの優れたCMその①Google『Loretta』

Sorry, this entry is only available in Japanese.

Purpose-related news

The purposeful ads of Super Bowl In case you missed it, here are some of the purposeful ads aired at Super Bowl this year. Google’s beautiful ad 100 Billion Words focused on humanity through the lens of their Google Translate technology…. Continue Reading →

Tim Cook explains what purpose is

Speaking at Oxford last fall, one of the topics Tim Cook talked about was purpose: I have begun to think through… What is my purpose in life? I was struggling with a lot of things both professionally and personally at… Continue Reading →

KPMG’s Anthem

Speaking of KPMG and Purpose, here’s their anthem video:    

What is airbnb a symbol of?

Here’s a great video explaining airbnb’s big idea and what their logo represents: And I like how they articulate their mission on their blog: We asked ourselves, “What is our mission? What is the big idea that truly defines Airbnb?”… Continue Reading →

TOMS’ Brand Video

 

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