Category LEARNINGS

(Japanese)

このページは https://www.interview.smo-inc.com/top/categories/learnings へ移動しました

(Japanese) Learningsページは移動しました

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(Japanese) 世界最古の大樹から学べるサステナビリティの教訓 – TOKYO 2023より

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(Japanese) パーパスとユーモアで論争をナビゲートし、ブランドをつくりあげる

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(Japanese) Purpose Discovery : パーパスを発見するためのヒント 第5回

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(Japanese) パーパスの種類 – 状態実現型と現状インパクト型

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(Japanese) パーパスの種類 – 3つの視点からの考察

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(Japanese) パーパスとは:パーパスの定義と意味、そしてビジョン、ミッションとの違い

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(Japanese) Cartier 宮地CEOインタビュー:老舗ラグジュアリーブランドが考えるパーパス起点のメゾン経営とは?

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(Japanese) 次世代に本物を伝える:東大ホッケー部パーパス策定プロジェクト(後編 インタビュー)

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(Japanese) Purpose Discovery : パーパスを発見するためのヒント 第4回

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(Japanese) スモール・ジャイアンツも取り入れる、 パーパス・ドリブンであり続けるための新たなガバナンスの仕組み

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(Japanese) 「TOKYO 2023」を公開しました

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Purpose Discovery: Hints for Discovering Purposes Part 3

Part 3 Thinking About Strengths Purpose stands at the center of purpose branding; however, how should this purpose be realized? In this series, we’d like to introduce hints and ideas to discover purposes.   At SMO, we believe that Purpose… Continue Reading →

Purpose Discovery: Hints for Discovering Purposes Part 2

Part 2 Thinking About Passions   At SMO, we believe that Purpose consists of these three factors: (1)Company Strengths (2)Company Passions (3)Market/Societal Needs   (1)and(2)are on the inside of the company, and(3)is outside of the company. Where these three factors… Continue Reading →

Books That Inspired Us in 2022

My Life in Full: Work, Family and Our Future By Indra Nooyi In this memoir by former CEO of PepsiCo, Indra Nooyi tells the story of her journey to becoming the CEO of PepsiCo. In addition to giving us an… Continue Reading →

Viewing 2022 Through Purpose: SMO’s Purpose Statement List 2022

Last summer at SMO、we released a list of companies on the prime market that have a distinguished “Purpose”. Many Japanese corporations have been following the lead, with companies such as HIS, Epson Group, Kanro, Glico, MIRATH HD. (Former Takara-Reben), Tsumura… Continue Reading →

(Japanese) パーパス・ブランディング・メソッド – SMO Method of Purpose Branding

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(Japanese) パーパス・ブランディングとは – SMO Overview of Purpose Branding

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Purpose Q&A Part 4

If your organization isn’t in the startup phase, it is likely that you have an existing philosophy system. In this post, let’s focus on this situation:  The organization already has a philosophy system (one without purpose). The organization would like… Continue Reading →

(Japanese) 浸透活動:個人のパーパスと組織のパーパスは一致しているべきか?

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(Japanese) パーパス・ドリブン・ブランド戦略事例:KPMG

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Purpose Branding Q&A – Part3

Q: Is copywriting necessary when expressing the purpose of a company or brand?  To answer this question, we need to consider the use cases of the purpose statement. Here are three typical use cases. (These cases are not mutually exclusive…. Continue Reading →

Purpose Discovery: Hints for Discovering Purposes Part 1

“Purpose” is the center of purpose branding.   So how exactly do you find Purpose? In this series, weI would like to introduce tips and insights for discovering Purpose.   Exploring needs   SMO’s concept of Purpose consists mainly of… Continue Reading →

Purpose-Driven Brand Strategy Case Study: Microsoft and Nintendo

Guided by SMO’s US-based consultant, Justin Lee: Purpose-driven organization management tips “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from Microsoft and Nintendo.   Microsoft Teams – A Case Study of Communication Based on Purpose –… Continue Reading →

(Japanese) Purpose Branding Q&A ー パーパス・ブランディングに関するよくある質問(Part2)

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Purpose Branding Q&A

(English coming soon..)

Purpose-Driven Brand Strategy Case Study: IBM

Guided by our SMO’s US-based consultant, Justin Lee: Purpose-driven organization management tips “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from IBM.   IBM   – A case study on the transformation of the business model… Continue Reading →

Purpose-Driven Brand Strategy Case Study: Apple

Guided by our SMO US-based consultant, Justin Lee: purpose-driven organization management tips, “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from Apple. ——————————- Apple Retail Store – A case study of a store strategy starting with… Continue Reading →

Towards a New Step in the Ballroom Dance World: JDC’s Purpose (Japan Dance Council)

Purpose-driven activities are not limited to companies.   With a passion to confront the issues surrounding the ballroom dance world and aim for change, SMO helped the Japan Dance Council (JDC) formulate its purpose.   Last month, this purpose presentation… Continue Reading →

Purpose-Driven Brand Strategy Example: NIKE

Guided by our SMO US-based consultant, Justin Lee: Purpose Management Tips “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from NIKE.   NIKE   – A case study of communication based on purpose –   「Our… Continue Reading →

Purpose-Driven Brand Strategy Case Study: Evernote

Guided by our SMO US-based consultant, Justin Lee: purpose-driven organization management tips, “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from Evernote. Evernote – Purpose Discovery Case Study – Evernote, a note app that has many users… Continue Reading →

(Japanese) リアコネ服部氏とCEO齊藤のインタビューがMarkezineに掲載されました

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(Japanese) ブランド・パーパス視点から考察するカンヌ・ライオンズ受賞作(続編)

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Purpose-Driven Brand Strategy Case Study: LinkedIn

Guided by our SMO US-based consultant, Justin Lee: purpose-driven organization management tips “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from LinkedIn. ————————————- A Case Study of Purpose-Driven Brand Strategy ; LinkedIn   The image of a… Continue Reading →

(Japanese) 「パーパスリストから学ぶ、良いパーパスを表現するためのポイント」第4回

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(Japanese) 「パーパスリストから学ぶ、良いパーパスを表現するためのポイント」第3回

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(Japanese) ASNOVAのオウンドメディア「カケルバ」にワークショップの様子が掲載されました。

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(Japanese) 「パーパスリストから学べる、良いパーパスを表現するためのポイント」第2回

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(Japanese) ASNOVAのオウンドメディア「カケルバ」にインタビューが掲載されました。

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(Japanese) パーパスリストから学べる、良いパーパスを表現するためのポイント 第1回

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(Japanese) 日経新聞「世界を変えたブランド広告」特集

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(Japanese) カンヌ・ライオンズ受賞作から見る、ブランド・パーパスの重要性

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(Japanese) サンフランシスコで体験した”循環型”ライフスタイル(後編)

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Purpose Interview with Mr. Funatake of Seven Bank “A Unique Way of Thinking / Diverse Choices Stabilize Society”

Lat Year,  on Seven Bank’s 20th founding anniversary, the company announced a new Purpose. We asked President Funatake about the bank’s past and future as a next-generation bank that continues to change, all while carrying and passing down the customers’… Continue Reading →

(Japanese) サンフランシスコで体験した”循環型”ライフスタイル(前編)

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“Purpose Statement Analysis of Prime Listed Companies” by CEO Mikiko Saito was published in Adtai.

An article by CEO Mikiko Saito, “Analyzing Purpose Statements of Prime Listed Companies, Structure of Purpose and 10 Features of Expression,” was published on the website “Adtai” by the Sendenkaigi. What are the characteristics of Purpose that Japanese companies have… Continue Reading →

All statement materials of Purpose Formulating companies listed on TSE Prime have been released.

Now that the importance of Purpose is even more questioned, how many Japanese companies have formulated Purpose? What kind of “reason for existence” do you have? In order to grasp the actual situation, SMO surveys 1839 TSE Prime listed companies… Continue Reading →

An interview article with CEO Saito was published in the Nikkei Cross Trend Special Feature “Purpose Branding Frontline”.

Our CEO Saito in the 8th “Differences between Purpose and Vision, Mission, and Values“, a special feature of Nikkei Cross Trend, “Purpose Branding Frontline”, which considers “Purpose Branding” based on the advice of experts and company cases. An interview article… Continue Reading →

Purpose Interview: TSDO Mr. Sato “Helping to Create a Strong Brand That Will Last 20 Years”

Taku Sato has created many logo designs that come to everyone’s mind, such as Meiji’s milk “Oishii Gyunyu” and Lotte’s ”Xylitol Gum”. In fact, SMO’s logo was also created by Taku in the past. Taku, who is active at the… Continue Reading →

Purpose Interview: Marui CEO Mr. Aono ”Overcoming Dichotomy and Evolving, Co-creating with Marui for the Future Generation”

Locating its stores around the terminal stations of central Tokyo, Marui is transforming the industry by using its stores to offer experience value and engagement with its customers. We asked the CEO, Mr. Masahiro Aono, about the history and future… Continue Reading →

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