Category Client Works

Towards a New Step in the Ballroom Dance World: JDC’s Purpose (Japan Dance Council)

Purpose-driven activities are not limited to companies.   With a passion to confront the issues surrounding the ballroom dance world and aim for change, SMO helped the Japan Dance Council (JDC) formulate its purpose.   Last month, this purpose presentation… Continue Reading →

(Japanese) ASNOVAのオウンドメディア「カケルバ」にワークショップの様子が掲載されました。

Sorry, this entry is only available in Japanese.

(Japanese) ASNOVAのオウンドメディア「カケルバ」にインタビューが掲載されました。

Sorry, this entry is only available in Japanese.

Purpose Interview with Mr. Funatake of Seven Bank “A Unique Way of Thinking / Diverse Choices Stabilize Society”

Lat Year,  on Seven Bank’s 20th founding anniversary, the company announced a new Purpose. We asked President Funatake about the bank’s past and future as a next-generation bank that continues to change, all while carrying and passing down the customers’… Continue Reading →

Purpose Interview: Marui CEO Mr. Aono ”Overcoming Dichotomy and Evolving, Co-creating with Marui for the Future Generation”

Locating its stores around the terminal stations of central Tokyo, Marui is transforming the industry by using its stores to offer experience value and engagement with its customers. We asked the CEO, Mr. Masahiro Aono, about the history and future… Continue Reading →

Combi, as one of the first companies in Japan to establish Purpose

SMO’s first Purpose Branding project was for Combi Corporation. Eiji Kobori, who had played a key role in introducing the concept of Purpose, when it had not been common at the time, was appointed as CEO in 2021. We asked… Continue Reading →

(Japanese) パーパスインタビュー:老舗住友ゴムの新しい挑戦

Sorry, this entry is only available in Japanese.

(Japanese) パーパスインタビュー:Goodman Group アリソン・ブリンク氏

Sorry, this entry is only available in Japanese.

Clarifying Purpose of BULLIONS – University of Tokyo Field Hockey Team

(this article is from CEO Saito’s AdverTime column series, “What exactly is ‘purpose’, the philosophical base many Japanese companies are implementing nowadays?” Vol.5) Recently, the advent of “Purpose” has been gaining attention, especially in the advertising industry. Over the past few… Continue Reading →

(Japanese) パーパスインタビュー:マリオットインターナショナルALOFT東京 外村氏

Sorry, this entry is only available in Japanese.

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