Last summer at SMO、we released a list of companies on the prime market that have a distinguished “Purpose”. Many Japanese corporations have been following the lead, with companies such as HIS, Epson Group, Kanro, Glico, MIRATH HD. (Former Takara-Reben), Tsumura… Continue Reading →
Guided by our SMO US-based consultant, Justin Lee: purpose-driven organization management tips, “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from Apple. ——————————- Apple Retail Store – A case study of a store strategy starting with… Continue Reading →
Sorry, this entry is only available in Japanese.
Now that the importance of Purpose is even more questioned, how many Japanese companies have formulated Purpose? What kind of “reason for existence” do you have? In order to grasp the actual situation, SMO surveys 1839 TSE Prime listed companies… Continue Reading →
Here is a report on the Purpose x SDGs seminar conducted by CEO Mikiko Saito and PR Rep/Consultant Ibun Hirahara. Recently, many companies are progressing their take on “Purpose” and “SDGs” as a set. They are bundled as something of… Continue Reading →
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Every year Larry Fink, CEO of the world’s largest asset management company BlackRock, writes an open letter to CEOs around the world. For the past two years the subject of his letter was about purpose. As we enter the 2020s… Continue Reading →
Sorry, this entry is only available in Japanese.
In our annual publication TOKYO2019, we interviewed Simon Sinek, the author of the global bestseller Start With Why – How Great Leaders Inspire Everyone to Take Action. #4 of 4 Purpose Key Person Interview – Simon Sinek (→ #1 #2 #3) SMO: Lastly, in light… Continue Reading →
In our annual publication TOKYO2019, we interviewed Simon Sinek, the author of the global bestseller Start With Why – How Great Leaders Inspire Everyone to Take Action. #2 of 4 Purpose Key Person Interview – Simon Sinek (→ #1) SMO： In the… Continue Reading →
In our annual publication TOKYO2019, we interviewed Simon Sinek, the author of the global bestseller Start With Why – How Great Leaders Inspire Everyone to Take Action. Simon Sinek – an unshakable optimist He believes in a bright future and our… Continue Reading →
We are pleased to release “The State of Purpose Among Business Professionals Study”. It is available (in Japanese only) on our website as PDF. With the goal of understanding the mindset of the Japanese workforce, we conducted a survey of… Continue Reading →
Our annual publication “TOKYO 2019” is available now on our website. Leadership Essentials: Purpose and the Skill of Foreseeing the Future, this is the theme of this issue. It is filled with insights from interviews, original research, and future scenario… Continue Reading →
I’m currently reading Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, and I came across this helpful question for setting big goals. Jim Collins and his team came up with the concept of… Continue Reading →
LINK: Innovator to Innovator: Apple CEO Tim Cook Interviewed by High School Senior Rebecca Kahn A quick read to hear Tim Cook talk about purpose and philosophy behind how he runs Apple. My favorite quote from the article: Whenever he… Continue Reading →
I have a friend who loves Pokémon Go. He plays the game and collects Pokémon whenever he gets the chance. I, on the the other hand, collect purpose statements. Whenever I come across one, I add it to my collection…. Continue Reading →
Over at HBR, John Coleman addresses three misconceptions about purpose: Purpose is only a thing you find. Purpose is a single thing. Purpose is stable over time. My favorite quote from the article: In achieving professional purpose, most of us have… Continue Reading →
LINK: Leadership Lessons from Walt Disney: Disrupting Industry Stereotypes | Talking Point | The Disney Institute Blog From the Disney Institute blog about how Walt Disney came up with the idea of Disneyland: When Walt’s daughters were young he would… Continue Reading →
Over at IDEO U I recently came across a great article highlighting five reasons backed with research and studies on why purpose matters. It boils down to this: But the research is clear, individuals are more fulfilled and organizations perform better when they’re rooted… Continue Reading →
LINK: Award-Winning Whirlpool Campaign Showed How Clean Clothes Can Dramatically Affect Students’ Success A case study of a project from Whirlpool from Adweek: The goal: provide students with clean clothes in order to boost their confidence, reduce truancy,… Continue Reading →
Just came across this white paper from The Boston Consulting Group. Published this year in May, it covers why purpose matters so much today, the definition of purpose, and how an organization can bring it to life. Found the use… Continue Reading →
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