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Quotes and Statements

(日本語) Konmari(こんまり)メソッドに見るパーパス・ミッション・ビジョン

Sorry, this entry is only available in Japanese.

In our annual publication TOKYO2019, we interviewed Simon Sinek, the author of the global bestseller Start With Why – How Great Leaders Inspire Everyone to Take Action.   Simon Sinek – an unshakable optimist He believes in a bright future and our… Continue Reading →

How Ford rediscovered its purpose

In 2008 three American companies were fighting for their lives. Ford, General Motors, and Chrysler, the Big Three of the automotive industry in US, were running out of cash. To bail them out of the crisis, the government offered them… Continue Reading →

RIMOWA’s Mission

From the overview of RIMOWA in their job description: Welcome to RIMOWA, the first German Maison of the LVMH Group. We are a global lifestyle brand with a mission to create the essential tools for a lifetime of travel. For… Continue Reading →

What KonMari Stands For

Japanese tidying expert Marie Kondo has been listed as one of Time’s 100 most influential people in 2015. At the core of her tidying method and philosophy is the idea of sparking joy, an expression you might have come across… Continue Reading →

Key Elements of a Great Vision

“Vision” is the ability to talk about the future with such clarity it is as if we are talking about the past. – Simon Sinek We all know having a clear image of our goal, a vision, is important. But… Continue Reading →

[QUOTE] When you stand for something, decisions are obvious

Jason Fried / David Heinemeier Hansson : When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.

22 inspiring business purpose statements

I have a friend who loves Pokémon Go. He plays the game and collects Pokémon whenever he gets the chance. I, on the the other hand, collect purpose statements. Whenever I come across one, I add it to my collection…. Continue Reading →

LINK: You Don’t Find Your Purpose — You Build It

Over at HBR, John Coleman addresses three misconceptions about purpose: Purpose is only a thing you find. Purpose is a single thing. Purpose is stable over time.   My favorite quote from the article: In achieving professional purpose, most of us have… Continue Reading →

16 quotes to start your day with purpose

I had this math teacher in my middle school that wrote a new quote at the top of the chalkboard every week. One quote that stuck with me was the one by Les Brown: Shoot for the moon. Even if… Continue Reading →

You do not invent a higher purpose; you discover it.

From the feature article, Creating a Purpose-driven Organisation of Harvard Business Review July-August 2018 issue about discovering purpose: At a global oil company, we once met with members of a task force asked by the CEO to work on defining… Continue Reading →

BlackRock’s 2018 letter to CEOs on how companies must have a social purpose and pursue a strategy for achieving long-term growth

BlackRock is one of the world’s largest investment management company. BlackRock’s 2018 annual letter to CEOs touches on the important of purpose in business. There are lots of good stuff in here. Here are my favorite parts: On the backdrop… Continue Reading →

LINK: How Disneyland came about

LINK: Leadership Lessons from Walt Disney: Disrupting Industry Stereotypes | Talking Point | The Disney Institute Blog   From the Disney Institute blog about how Walt Disney came up with the idea of Disneyland: When Walt’s daughters were young he would… Continue Reading →

Tim Cook explains what purpose is

Speaking at Oxford last fall, one of the topics Tim Cook talked about was purpose: I have begun to think through… What is my purpose in life? I was struggling with a lot of things both professionally and personally at… Continue Reading →

Wirecutter’s purpose statement plus a purpose statement template for your website

I recently visited the Wirecutter website to look for recommendations for a mobile battery pack. While over there I came across their purpose statement near the top of the page.   Wirecutter supports our readers with thousands of hours of reporting and… Continue Reading →

Nintendo’s mission

Reggie Fils-Aime, Nintendo of America’s President and COO, comments on their mission and their new product, Nintendo Labo, in the latest press release: Nintendo Labo continues our longstanding mission of making people smile by surprising them with new experiences… It… Continue Reading →

Purpose of a Taxi Driver

I came across this article in The November 2017 issue of Inc Magazine. It had stories about how travel was a source of inspiration for big ideas. It included stories from Tatcha, Lyft, TOMS, and Warby Parker. What caught my… Continue Reading →

The Disruptors 

These are relatively new companies that I’ve discovered or I’ve been following that are disrupting their categories. They are of different categories and industries with different models, but one thing they share is their wit and unique brand personalities. Sleepy… Continue Reading →

We Work’s Mission

WeWork’s mission: Create a world where people work to make a life, not just a living. Their values: Inspired Authentic Grateful Entrepreneurial Tenacious Together

Fiasco Gelato

Just learned Fiasco Gelato from The Society of Cult Brands. Fiasco was added to their list of Emerging Brands. Here’s how they introduced Fiasco Gelato: The purpose driven team at Fiasco stands by its mission to enrich people’s lives. They… Continue Reading →

White Paper from BCG: Purpose with the Power to Transform Your Organization

Just came across this white paper from The Boston Consulting Group. Published this year in May, it covers why purpose matters so much today, the definition of purpose, and how an organization can bring it to life. Found the use… Continue Reading →

George Lucas’ Model for Running a Company

Creativity, Inc. is such a great book. I was looking through it again and found this wonderful nugget about George Lucas: George Lucas liked to imagine his company as a wagon train headed west – its passengers full of purpose,… Continue Reading →

Your history, a key element of understanding your WHY

Link: Finding my why, understanding who I am – MICHAEL WATTS Michael Watts on the key element of finding your WHY: A key element of understanding your WHY is to understand your history. What has made you the person that… Continue Reading →

Apple’s Purpose

Here a wonderful piece from John Gruber about the Apple Park and the Steve Jobs Theater, which was unveiled at the Apple Special Event of September 2017. My favorite part from the piece was his thoughts on the opening tribute… Continue Reading →

Whole Foods’ Purpose

Whole Foods’ Purpose as described in Conscious Capitalism: The stores are our canvas upon which we can paint our deeper purpose of bringing whole foods and greater health to the world. I love how they describe their store as their… Continue Reading →

Roy Spence on the Power of Purpose

A great talk by Roy Spence, chairman of GSD&M, which helped create Southwest Airlines’ famous purpose-driven marketing program centered around the freedom to fly. It’s an hour and half long talk, but contains loads of inspirational advice on life as… Continue Reading →

Purpose is different from mission and vision.

Purpose is not just for big corporations. Nick talks about harnessing the power of purpose at his two pizza restaurants in his TED talk below. He has a great explanation on the difference of “Purpose” and “Mission and Vision” (around… Continue Reading →

HSBC’s Purpose

Throughout our history we have been where the growth is, connecting customers to opportunities. We enable businesses to thrive and economies to prosper, helping people fulfill their hopes and dreams and realize their ambitions. This is our role and purpose…. Continue Reading →

Saatchi & Saatchi’s Purpose

From their website: Everything starts with Purpose. And here’s their Purpose.    

Deloitte Global CEO on importance of a culture of purpose

Great quote from Deloitte Global CEO: An organization’s culture of purpose answers the critical questions of who it is and why it exists. They have a culture of purpose beyond making a profit. An organization’s culture of purpose answers the… Continue Reading →

What would Walt do?

In Built to Last by Jim Collins and Jerry Porras: the Disney film studio languished for nearly fifteen years after his death as Disneyites ran around asking themselves, “What would Walt do?” Perhaps the more fitting question is not what… Continue Reading →

Mission and Purpose

In Onward: How Starbucks Fought for Its Life without Losing Its Soul, the CEO explains that they once strayed from their mission. He also explains how he views the relationship of mission and purpose: Starbucks’ mission statement had never been… Continue Reading →

Khan Academy’s Mission

Khan Academy’s Mission Our mission is to provide a free, world‑class education for anyone, anywhere. This is how they describe their story: What started as one man tutoring his cousin has grown into an 80-person organization. We’re a diverse team… Continue Reading →

Ikea’s Mission

As described by Ikea Group CEO Peter Agnefjäll in a FORTUNE article: We’re guided by a vision to create a better everyday life for the many people. That is what steers us, motivates us—that is our role. Recommend the article… Continue Reading →

SurveyMonkey’s Mission

Some may think surveys aren’t the most exciting thing in the world, not for the people at SurveyMonkey. The mission of SurveyMonkey is simple and straightforward. As stated on their website: We want to help you make better decisions. That’s… Continue Reading →

A quote about Purpose from Starbucks’ ceo from Forbes

  When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible. – Howard Schultz

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