Category SMO NEWS

An article about CEO Saito’s interview was published in the Nikkei electronic version “Stan Smith is also changing; Adidas’ plastic reduction measures”

Published on December 4th in the Nikkei newspaper “Adidas’s plastic reduction measures have changed Stan Smith. An interview article by CEO Mikiko Saito with Adidas Japan Vice President Thomas Siler was published. Since the article is only published in Japanese,… Continue Reading →

12/07/2021

(Japanese) Markezine誌「きれいごとで終わらせないパーパス・ブランディング」特集に登場

Sorry, this entry is only available in Japanese.

11/26/2021

(Japanese) 12/3(金）産業編集センター主催セミナー「来年のインコミはどうなる？キーワードで見る社内広報の現在」にCEO齊藤がゲスト登壇します

Sorry, this entry is only available in Japanese.

11/19/2021

(Japanese) 12/7(火)日経社による「存在意義を再考する！企業価値を創造するパーパス・ブランディング」セミナー登壇

Sorry, this entry is only available in Japanese.

11/17/2021

NHK news: Why is this “Purpose” getting all of this attention now in Japan?

Aired on Nov15 2021, on NHK news, there was a coverage about ‘Why is the “Purpose” getting all of this attention now in Japan?’ with the picture of the book written by our CEO Mikiko Saito. Here is the English… Continue Reading →

11/16/2021

Nikkei Cross Trend “Asking the Adidas Marketing Vice President; what are the three “loop strategies”?”

Read this article here http://www.smo-inc.com/blog/en/brand-stories/1833

11/15/2021

(Japanese) 宣伝会議12月号にコラム掲載されました『各分野のプロが考える　伝わる「言葉」の本質』

Sorry, this entry is only available in Japanese.

11/04/2021

Nikkei Cross Trend “Asking the Adidas Marketing Vice President; what are the three “loop strategies”?”

An article about CEO Saito’s interview was published in the Nikkei electronic version “Stan Smith is also changing; Adidas’ plastic reduction measures”

10/29/2021

(Japanese) 宣伝会議サミット2021に齊藤三希子が出演いたします

顧客体験や社会的価値の向上を実現するブランディング戦略

10/25/2021

(Japanese) パーパス本著者対談セミナー開催 永井一史氏ｘ佐々木康裕氏ｘ齊藤三希子 （11/1）

Sorry, this entry is only available in Japanese.

10/08/2021

(Japanese) CIC Tokyo/Venture Cafe主催、SMO共催で、鷲田教授をゲストに未来洞察セミナーを行います（11/4)

Sorry, this entry is only available in Japanese.

09/24/2021

(Japanese) Markezine上に齊藤三希子インタビュー記事が掲載されました

Sorry, this entry is only available in Japanese.

09/14/2021

What is this purpose we hear about recently? Volume 3: The conditions of a company that gets chosen in an ethical job hunting process.

CEO / Branding Consultant, SMO Inc. Mikiko Saito The ranking for most popular job destinations for new graduates reflects the values of the generation. On the other hand, even companies that aren’t on the list are still supported by a… Continue Reading →

09/14/2021

(Japanese) パラリンピック閉会式を演出した小橋賢児氏とのインタビュー

Sorry, this entry is only available in Japanese.

09/06/2021

(Japanese) 「CIC Live」CEO齊藤三希子ゲスト出演回のアーカイブが公開されました

Sorry, this entry is only available in Japanese.

08/26/2021

(Japanese) ビジネス書評ビズペラさんのサイトで、「PURPOSE BRANDING」の書評をいただきました

Sorry, this entry is only available in Japanese.

08/19/2021

(Japanese) 新事業のための、パーパスxデザインシンキングを体験するオンライン1dayワークショップ開催

Sorry, this entry is only available in Japanese.

08/05/2021

CEO Saito’s new AdverTime column series,: Volume 2 “The Purpose behind Japanese Judo’s success”

CEO Saito’s new AdverTime column series, “What exactly is “purpose”, the philosophical base many Japanese companies are implementing nowadays?” In this second volume of this series is about “The Purpose behind Japanese Judo’s success”. Because the article is only in… Continue Reading →

08/05/2021

(Japanese) ハフポストのポッドキャストにCEO齊藤三希子が出演しました

Sorry, this entry is only available in Japanese.

08/04/2021

(Japanese) 書籍『PURPOSE BRANDING 〜 「何をやるか?」ではなく、「なぜやるか?」から考える』発売されました

Sorry, this entry is only available in Japanese.

07/16/2021

CEO Saito’s AdverTime column series,: Volume 1 “ ”

In recent years, “Purpose” has been attracting attention mainly in the advertising world and is becoming a movement. Although it is the essence of corporate management, “why do we exist?” there are few companies that cannot fully understand its original… Continue Reading →

07/15/2021

We have moved to Toranomon-Hills Business Tower.

Our new address:   SMO Inc. Toranomon Hills Business Tower 15F CIC Tokyo 17-1, Toranomon 1-chome, Minato-ku Tokyo 105-6415, Japan +81-3-6807-3949

07/02/2021

(Japanese) 7/13(火）ユニリーバCHRO島田由香氏をゲストに、出版記念オンラインセミナーイベントをいたします

Sorry, this entry is only available in Japanese.

06/24/2021

(Japanese) SMOは7月よりCICに移転いたします

Sorry, this entry is only available in Japanese.

06/23/2021

(Japanese) CEO齊藤三希子が株式会社バルカーの社外取締役に就任いたしました

Sorry, this entry is only available in Japanese.

06/23/2021

(Japanese)  SMO書籍・Amazonにて予約販売開始！『PURPOSE BRANDING〜「何をやるか?」ではなく「なぜやるか?」から考える』

Sorry, this entry is only available in Japanese.

05/28/2021

(Japanese) 6月に出版予定のパーパス・ブランディング書籍の出版記念セミナーを開催します

Sorry, this entry is only available in Japanese.

05/11/2021

(Japanese) CEO齊藤三希子が三菱鉛筆社内勉強会で登壇いたしました

Sorry, this entry is only available in Japanese.

05/10/2021

「TOKYO 2021」is now available

This year’s edition of our tabloid “TOKYO 2021” is now available on our website. Originally, this “TOKYO 20xx” was created because we were often asked, “What kind of year will next year be?”, so we started publishing in tabloid form… Continue Reading →

04/06/2021

SMO original “Purpose Tee” & “SMO Tote Bag” are now available on our website

Purpose Tシャツ

We now have our original items for sale on our website- “Purpose Tee” & “SMO Tote Bag“. They are both custom made by Known Supply, an ethical & sustainable apparel manufacturer in California. For international orders, please contact us (… Continue Reading →

04/05/2021

(Japanese) CEO 齊藤 三希子より新年のご挨拶

Sorry, this entry is only available in Japanese.

01/05/2021

(Japanese) 12/17 SMO主催ウェビナー開催「FIND YOUR PURPOSE 〜 2020年のパーパスを振り返る〜」

Sorry, this entry is only available in Japanese.

12/03/2020

(Japanese) SYPartners創業者キース・ヤマシタ氏インタビュー 自らの持ち味を活かす、パーパス・ドリブンな企業であれ。

Sorry, this entry is only available in Japanese.

12/01/2020

(Japanese) アドベンチャーワールドの山本社長に聞いた、パーパスのこと、SDGsのこと、そして両者の関係。

Sorry, this entry is only available in Japanese.

11/24/2020

(Japanese) SMOセミナーレポート：パーパス浸透と浸透度測定の重要性　

Sorry, this entry is only available in Japanese.

11/20/2020

(Japanese) SMOがブランディングを手がける「神宮前　らかん・果」の秋冬デザートメニューをご紹介

Sorry, this entry is only available in Japanese.

11/16/2020

(Japanese) 11/12(木）セミナー開催「PURPOSE DRIVEN COMPANY〜 パーパスドリブンな人材を最大限に活かす組織づくり」

Sorry, this entry is only available in Japanese.

10/29/2020

(Japanese) 10/21(水)にパーパス・ブランディング基礎編オンラインセミナーを開催します

Sorry, this entry is only available in Japanese.

10/09/2020

(Japanese) 9/24のパーパス・ブランディング基礎編ウェビナー　FAQよりご紹介

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09/25/2020

(Japanese) 本日18時より開催！SMO主催ウェビナー　パーパス・ブランディング 基礎講座

Sorry, this entry is only available in Japanese.

09/24/2020

(Japanese) 好評につき、夕方時間で再開催！9/24（木）18:00〜パーパス・ブランディング基礎講座

Sorry, this entry is only available in Japanese.

09/10/2020

(Japanese) イベントレポート：PURPOSE BRANDING 〜世界の最新事例から学ぶパーパス・ブランディング 基礎講座〜

Sorry, this entry is only available in Japanese.

09/07/2020

(Japanese) ウェビナー「世界の最新事例から学ぶパーパス・ブランディング 基礎講座」本日開催いたします。

Sorry, this entry is only available in Japanese.

09/04/2020

(Japanese) トークセッション「CREATIVE × PURPOSE」より、パーパス「見える化」の事例：SONY

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08/31/2020

(Japanese) イベントレポート：CREATIVE × PURPOSE」　〜 クリエイティブから見た”パーパス”とは？

Sorry, this entry is only available in Japanese.

08/31/2020

(Japanese) 9/4開催：世界の最新事例から学ぶパーパス・ブランディング 基礎講座　

Sorry, this entry is only available in Japanese.

08/27/2020

(Japanese) トークセッション「CREATIVE x PURPOSE 」より コロナ禍でのパーパス事例：SHARP

Sorry, this entry is only available in Japanese.

08/27/2020

(Japanese) イベントにご参加いただきありがとうございました：「CREATIVE × PURPOSE」　〜 クリエイティブから見た”パーパス”とは？

Sorry, this entry is only available in Japanese.

08/24/2020

(Japanese) アメリカのPurpose-Pivot事例　その① SHINOLA DETROIT

Sorry, this entry is only available in Japanese.

08/06/2020

(Japanese) イベントレポート：「PURPOSE BRANDING ～ニューノーマル時代に求められる組織のあり方～」

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08/06/2020
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