Category Tools & Tips

(Japanese) パラリンピック開会式にみる、一貫したコンセプトの重要さ

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(Japanese) パーパスドリブンとは?パーパスドリブン型組織とは?

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(Japanese) 企業理念やパーパスは、変えても良いのか。

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(Japanese) ブランドパーパス再考事例:イギリスの洗剤ブランド Persil ②パーパスに注目させる戦略

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Case Study : Persil in UK

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Column: Find your purpose

I remember the first time I got off the Tokyo train station. I got lost like I was in the woods. Instead of trees though, there were these tall gigantic buildings around me.I looked to the front. Buildings. Right. Buildings…. Continue Reading →

(Japanese) 2021年スーパーボウルCMの中から心に残る作品を2作ご紹介します

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(Japanese) 2021年注目の、トレンドキーワード&解説

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(Japanese) アドベンチャーワールドの山本社長に聞いた、パーパスのこと、SDGsのこと、そして両者の関係。

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(Japanese) 2021SSファッションウィークレポート ミラノ:Moschinoの人形劇ファッションショー

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(Japanese) 2021SSファッションウィークレポート  パリ:ショー開催の決断に見た「パーパス」

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(Japanese) 日本の企業はなぜ長寿か?

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(Japanese) 9/24のパーパス・ブランディング基礎編ウェビナー FAQよりご紹介

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(Japanese) 「パーパス」と「サステナビリティ」の関係性

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(Japanese) 炎上する広告マーケティング”woke-washing”と、指示を得る広告の違い

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(Japanese) US調査で世間にパーパスドリブンと認められたブランドその① Seventh Generation

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(Japanese) パーパスに共感し合う同士で共生・成長していく世の中へ

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Pivoting with WHY – Snap Bar case study

The pandemic forced many businesses and people to pivot. Some restaurants started selling groceries. Some yoga instructors started giving online classes. Some taxi drivers started to deliver groceries. In the cases above, the entrepreneurs pivoted with what they had and… Continue Reading →

(Japanese) アメリカのPurpose-Pivot事例 その① SHINOLA DETROIT

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(Japanese) Purpose-Pivot(パーパス・ピボット)とは?

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(Japanese)  ウェビナーイベント:8/21(金) トークセッション「CREATIVE × PURPOSE」を開催します

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(Japanese) SYPartners・Keith Yamashita氏が提案する、”beautiful business”とは?

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(Japanese) SMOオリジナルタブロイド誌「TOKYO 2020」が完成しました

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(Japanese) ニュー・ノーマルで、組織とリーダーにとってパーパスは必須条件となる

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(Japanese) いま、私たちに出来ること〜 世の中をコラボレイティブでレジリエントに

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(Japanese) 不透明な世の中での大きな決断には、パーパスが重要となる

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(Japanese) 鷲田祐一教授インタビュー:リーダーには想定外の未来を読む力が求められる

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(Japanese) 7/24 イベント開催「PURPOSE DRIVEN COMPANY 〜本物を未来に残すパーパス・ブランディング〜」

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#4 of 4  Purpose Key Person Interview – Simon Sinek

In our annual publication TOKYO2019, we interviewed Simon Sinek, the author of the global bestseller Start With Why – How Great Leaders Inspire Everyone to Take Action.   #4 of 4  Purpose Key Person Interview – Simon Sinek (→ #1 #2 #3) SMO: Lastly, in light… Continue Reading →

#2 of 4 Purpose Key Person Interview – Simon Sinek

In our annual publication TOKYO2019, we interviewed Simon Sinek, the author of the global bestseller Start With Why – How Great Leaders Inspire Everyone to Take Action. #2 of 4  Purpose Key Person Interview – Simon Sinek  (→ #1) SMO: In the… Continue Reading →

In our annual publication TOKYO2019, we interviewed Simon Sinek, the author of the global bestseller Start With Why – How Great Leaders Inspire Everyone to Take Action.   Simon Sinek – an unshakable optimist He believes in a bright future and our… Continue Reading →

The State of Purpose Among Business Professionals Study

We are pleased to release “The State of Purpose Among Business Professionals Study”. It is available (in Japanese only) on our website as PDF. With the goal of understanding the mindset of the Japanese workforce, we conducted a survey of… Continue Reading →

A question to help you set big, hairy, and audacious goals

I’m currently reading Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, and I came across this helpful question for setting big goals. Jim Collins and his team came up with the concept of… Continue Reading →

Key Elements of a Great Vision

“Vision” is the ability to talk about the future with such clarity it is as if we are talking about the past. – Simon Sinek We all know having a clear image of our goal, a vision, is important. But… Continue Reading →

22 inspiring business purpose statements

I have a friend who loves Pokémon Go. He plays the game and collects Pokémon whenever he gets the chance. I, on the the other hand, collect purpose statements. Whenever I come across one, I add it to my collection…. Continue Reading →

16 quotes to start your day with purpose

I had this math teacher in my middle school that wrote a new quote at the top of the chalkboard every week. One quote that stuck with me was the one by Les Brown: Shoot for the moon. Even if… Continue Reading →

Nine Important Questions To Uncover Your Purpose

To discover and clarify the purpose for work and projects, here’s a good framework I rely on: Purpose is at the intersection of what we are good at (STRENGTHS), what we love to do (PASSIONS), and the needs of who… Continue Reading →

Wirecutter’s purpose statement plus a purpose statement template for your website

I recently visited the Wirecutter website to look for recommendations for a mobile battery pack. While over there I came across their purpose statement near the top of the page.   Wirecutter supports our readers with thousands of hours of reporting and… Continue Reading →

What are your super powers?

An important element to uncovering your purpose is understanding your strengths. SYPartners has recently released an app to do just that.   The app is called Superpowers, and they describe is as:   Superpowers is a tool to help you… Continue Reading →

P&G former CMO’s 5 lessons in marketing and branding

P&G former CMO, Jim Stengel, shares the lessons he learned in marketing, branding, and life with P&G at a session for Association of National Advertisers Masters in 2008. The five lessons: To put people at the center of what we… Continue Reading →

How to build the perfect workplace

A great read over at FORTUNE on how to build the perfect workplace. By looking at the 100 best companies to work for, he finds that they focus on four elements of culture: mission colleagues trust caring When it comes… Continue Reading →

Google’s 10 things to transform your team and your workplace

Another great read from FORTUNE. This one is from Laszlo Bock, SVP of people operations, Google. He offers 10 steps to transform your company to a “high-freedom” environment. First thing on the list is, give your work meaning: Work consumes… Continue Reading →

We believe + Purpose

“We believe” provides the context for your Purpose. In communicating your Purpose to employees and customers, it is important to also have what we call the “We Believe” statements with it. By telling your audience what you believe and what… Continue Reading →

11 Best Resources for Purpose Marketing

BrightHouse has a list of 11 wonderful resources for marketing. The list includes a selection of insightful and inspiring videos, studies, articles and books. From the list, these are our favorites: How P&G, Google and Southwest Learned to Sell With… Continue Reading →

What is Purpose?

Here’s a great video explain what purpose is from BrightHouse:

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