The purposeful ads of Super Bowl In case you missed it, here are some of the purposeful ads aired at Super Bowl this year. Google’s beautiful ad 100 Billion Words focused on humanity through the lens of their Google Translate technology…. Continue Reading →
Speaking at Oxford last fall, one of the topics Tim Cook talked about was purpose: I have begun to think through… What is my purpose in life? I was struggling with a lot of things both professionally and personally at… Continue Reading →
A great talk by Roy Spence, chairman of GSD&M, which helped create Southwest Airlines’ famous purpose-driven marketing program centered around the freedom to fly. It’s an hour and half long talk, but contains loads of inspirational advice on life as… Continue Reading →
Purpose is not just for big corporations. Nick talks about harnessing the power of purpose at his two pizza restaurants in his TED talk below. He has a great explanation on the difference of “Purpose” and “Mission and Vision” (around… Continue Reading →
P&G former CMO, Jim Stengel, shares the lessons he learned in marketing, branding, and life with P&G at a session for Association of National Advertisers Masters in 2008. The five lessons: To put people at the center of what we… Continue Reading →
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