“We believe” provides the context for your Purpose. In communicating your Purpose to employees and customers, it is important to also have what we call the “We Believe” statements with it. By telling your audience what you believe and what… Continue Reading →
BrightHouse has a list of 11 wonderful resources for marketing. The list includes a selection of insightful and inspiring videos, studies, articles and books. From the list, these are our favorites: How P&G, Google and Southwest Learned to Sell With… Continue Reading →
Just came across this article on Unilever’s plan to become a B corp on Guardian. Here are some quotes highlighting the movement of businesses becoming purpose-driven: The movement to put purpose at the heart of business strategy has received a… Continue Reading →
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