SMO BLOG

Month

May 2017

P&G former CMO’s 5 lessons in marketing and branding

P&G former CMO, Jim Stengel, shares the lessons he learned in marketing, branding, and life with P&G at a session for Association of National Advertisers Masters in 2008. The five lessons: To put people at the center of what we… Continue Reading →

Mission and Purpose

In Onward: How Starbucks Fought for Its Life without Losing Its Soul, the CEO explains that they once strayed from their mission. He also explains how he views the relationship of mission and purpose: Starbucks’ mission statement had never been… Continue Reading →

Khan Academy’s Mission

Khan Academy’s Mission Our mission is to provide a free, world‑class education for anyone, anywhere. This is how they describe their story: What started as one man tutoring his cousin has grown into an 80-person organization. We’re a diverse team… Continue Reading →

KPMG’s Anthem

Speaking of KPMG and Purpose, here’s their anthem video:    

Ikea’s Mission

As described by Ikea Group CEO Peter Agnefjäll in a FORTUNE article: We’re guided by a vision to create a better everyday life for the many people. That is what steers us, motivates us—that is our role. Recommend the article… Continue Reading →

SurveyMonkey’s Mission

Some may think surveys aren’t the most exciting thing in the world, not for the people at SurveyMonkey. The mission of SurveyMonkey is simple and straightforward. As stated on their website: We want to help you make better decisions. That’s… Continue Reading →

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