SMO BLOG

Month

August 2017

Whole Foods’ Purpose

Whole Foods’ Purpose as described in Conscious Capitalism: The stores are our canvas upon which we can paint our deeper purpose of bringing whole foods and greater health to the world. I love how they describe their store as their… Continue Reading →

[LINK] How Lego’s Purpose Made It the Most Powerful Brand in the World

LINK: How Lego’s Purpose Made It the Most Powerful Brand in the World | IRIS A nice read about how Lego accomplished an amazing turnaround: What followed was a re-organization of the company to ensure that every aspect of the company… Continue Reading →

Make Your Company Great By Harnessing Purpose

Link: A four-part series on how harnessing purpose can make your company great. Our brand purpose consultant Justin was recently interviewed regarding the role of purpose in marketing. Find out the details in the 4-part series over at Nippon Marketers… Continue Reading →

Twenty Predictions for the Next 20 Years

LINK: Twenty Predictions For The Next 20 Years Robert Safian, Editor in Chief of Fast Company, makes some predictions for the next twenty years. Prediction #9 is about purpose: MISSION WILL TRUMP MONEY. Economists have long stressed the power of… Continue Reading →

[Case Study] How Barclays Defined Brand Purpose and Regained Customer Trust

Link: How Barclays Defined Brand Purpose and Regained Customer Trust | Aaker on Brands A quick read on how Barclays responded to a crisis through purpose-driven marketing. In a crisis, here’s what a brand / company can do to react:… Continue Reading →

Roy Spence on the Power of Purpose

A great talk by Roy Spence, chairman of GSD&M, which helped create Southwest Airlines’ famous purpose-driven marketing program centered around the freedom to fly. It’s an hour and half long talk, but contains loads of inspirational advice on life as… Continue Reading →

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