SMO BLOG

Month

February 2018

IDEO’s Purpose

I learned this from a case study on IDEO prepared by LinkedIn. The case studies is part of a series called LinkedIn Portraits of Purpose Companies. What’s interesting about the way IDEO cultivates purpose is that each studio of IDEO… Continue Reading →

The Disruptors 

These are relatively new companies that I’ve discovered or I’ve been following that are disrupting their categories. They are of different categories and industries with different models, but one thing they share is their wit and unique brand personalities. Sleepy… Continue Reading →

We Work’s Mission

WeWork’s mission: Create a world where people work to make a life, not just a living. Their values: Inspired Authentic Grateful Entrepreneurial Tenacious Together

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