SMO BLOG

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August 2018

(日本語) 「パーパス・ドリブン・ブランディング」についてのセミナー開催のお知らせ

Sorry, this entry is only available in Japanese.

How Stanley Black & Decker rediscovered their purpose

An insightful interview with the CEO of Stanley Black & Deck on becoming Purpose-driven. On how they discovered their purpose: So Loree called on the company’s 45,000 employees to work with him to figure out “the societal need” the company… Continue Reading →

You do not invent a higher purpose; you discover it.

From the feature article, Creating a Purpose-driven Organisation of Harvard Business Review July-August 2018 issue about discovering purpose: At a global oil company, we once met with members of a task force asked by the CEO to work on defining… Continue Reading →

BlackRock’s 2018 letter to CEOs on how companies must have a social purpose and pursue a strategy for achieving long-term growth

BlackRock is one of the world’s largest investment management company. BlackRock’s 2018 annual letter to CEOs touches on the important of purpose in business. There are lots of good stuff in here. Here are my favorite parts: On the backdrop… Continue Reading →

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