Month April 2021

(Japanese) 日本企業でも次々に導入が進む「パーパス」

Sorry, this entry is only available in Japanese.

(Japanese) 企業理念やパーパスは、変えても良いのか。

Sorry, this entry is only available in Japanese.

(Japanese) ブランドパーパス再考事例:イギリスの洗剤ブランド Persil ③④パーパスを行動に移す

Sorry, this entry is only available in Japanese.

(Japanese) ブランドパーパス再考事例:イギリスの洗剤ブランド Persil ②パーパスに注目させる戦略

Sorry, this entry is only available in Japanese.

Case Study : Persil in UK

The purpose is often affiliated with how a Company would describe their philosophy, however, the brand itself holds purpose. Using that as a starting point, purpose-driven products are able to exist. The UK company Unilever’s Detergent Brand Persil is a… Continue Reading →

「TOKYO 2021」is now available

This year’s edition of our tabloid “TOKYO 2021” is now available on our website. Originally, this “TOKYO 20xx” was created because we were often asked, “What kind of year will next year be?”, so we started publishing in tabloid form… Continue Reading →

SMO original “Purpose Tee” & “SMO Tote Bag” are now available on our website

We now have our original items for sale on our website- “Purpose Tee” & “SMO Tote Bag“. They are both custom made by Known Supply, an ethical & sustainable apparel manufacturer in California. For international orders, please contact us (… Continue Reading →

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