Month November 2021

“What is the significance of your company?” an Nikkei article how Purpose was needed

The first page article of the Nikkei Newspaper on November 29th posed the question  “What is the significance of your company?” It was an article that mentioned how Purpose was needed. In this blog, we will introduce the english translations… Continue Reading →

(Japanese) Markezine誌「きれいごとで終わらせないパーパス・ブランディング」特集に登場

Sorry, this entry is only available in Japanese.

(Japanese) 12/3(金)産業編集センター主催セミナー「来年のインコミはどうなる?キーワードで見る社内広報の現在」にCEO齊藤がゲスト登壇します

Sorry, this entry is only available in Japanese.

(Japanese) 12/7(火)日経社による「存在意義を再考する!企業価値を創造するパーパス・ブランディング」セミナー登壇

Sorry, this entry is only available in Japanese.

NHK news: Why is this “Purpose” getting all of this attention now in Japan?

Aired on Nov15 2021, on NHK news, there was a coverage about ‘Why is the “Purpose” getting all of this attention now in Japan?’ with the picture of the book written by our CEO Mikiko Saito. Here is the English… Continue Reading →

Nikkei Cross Trend “Asking the Adidas Marketing Vice President; what are the three “loop strategies”?”

Read this article here http://www.smo-inc.com/blog/en/brand-stories/1833

(Japanese) 一橋大学教授・鷲田祐一SMO顧問による「イノベーション創出のための未来洞察 (後編)」を開催しました

Sorry, this entry is only available in Japanese.

(Japanese) 宣伝会議12月号にコラム掲載されました『各分野のプロが考える 伝わる「言葉」の本質』

Sorry, this entry is only available in Japanese.

© 2022 — Powered by WordPress

Theme by Anders NorenUp ↑