SMO’s first Purpose Branding project was for Combi Corporation. Eiji Kobori, who had played a key role in introducing the concept of Purpose, when it had not been common at the time, was appointed as CEO in 2021. We asked… Continue Reading →
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(this article is from CEO Saito’s AdverTime column series, “What exactly is ‘purpose’, the philosophical base many Japanese companies are implementing nowadays?” Vol.5) Recently, the advent of “Purpose” has been gaining attention, especially in the advertising industry. Over the past few… Continue Reading →
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