An insightful interview with the CEO of Stanley Black & Deck on becoming Purpose-driven.

On how they discovered their purpose:

So Loree called on the company’s 45,000 employees to work with him to figure out “the societal need” the company filled. In short, was is the company’s purpose? It took a year of big town hall meetings, small working sessions, and internal conversations on Workplace by Facebook to find the answer.

And on what their purpose is:

As Loree defines it, “We’re the largest tool company in the world. We impact people through our tools. And so ‘for those who make the world,’ it’s not about us. It’s for those makers and creators who really make the world.”

Link: Management Tips: Adding Context To Your Company | Fortune