LINK: Innovator to Innovator: Apple CEO Tim Cook Interviewed by High School Senior Rebecca Kahn

A quick read to hear Tim Cook talk about purpose and philosophy behind how he runs Apple.

My favorite quote from the article:

Whenever he feels discouraged, he tells himself to “keep your eye on your North Star, and keep moving” because the “worst thing to do would be to fail and quit. Failure is just temporary, but quitting lasts forever.”

Towards the end Tim Cook gives his positive views of the current generation:

Tim also enthusiastically admires and compliments the younger generation of people because he imagines that “this generation, more than any other in history, wants to improve everyone’s lives.” He attributes their “greater purpose” as not being as focused on increasing wealth and making money, but rather “on doing good.”

It truly is the purpose economy.