TOKYO 2022 is now available to download here. (Sorry, the tabloid is only available in Japanese, however, we are working on English version that will be available on our INTERVIEWS page.)
Sorry, this entry is only available in Japanese.
Published on December 4th in the Nikkei newspaper “Adidas’s plastic reduction measures have changed Stan Smith. An interview article by CEO Mikiko Saito with Adidas Japan Vice President Thomas Siler was published. Since the article is only published in Japanese,… Continue Reading →
The first page article of the Nikkei Newspaper on November 29th posed the question “What is the significance of your company?” It was an article that mentioned how Purpose was needed. In this blog, we will introduce the english translations… Continue Reading →
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Aired on Nov15 2021, on NHK news, there was a coverage about ‘Why is the “Purpose” getting all of this attention now in Japan?’ with the picture of the book written by our CEO Mikiko Saito. Here is the English… Continue Reading →
Read this article here http://www.smo-inc.com/blog/en/brand-stories/1833
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
An article about CEO Saito’s interview was published in the Nikkei electronic version “Stan Smith is also changing; Adidas’ plastic reduction measures”
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
CEO / Branding Consultant, SMO Inc. Mikiko Saito The ranking for most popular job destinations for new graduates reflects the values of the generation. On the other hand, even companies that aren’t on the list are still supported by a… Continue Reading →
Have you watched the opening ceremony of the Paralympics that was held following the Olympics? Perhaps it was because of the mess caused by the resignation drama; I was given the impression that various performances were performed undirected at the… Continue Reading →
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
CEO Saito’s new AdverTime column series, “What exactly is “purpose”, the philosophical base many Japanese companies are implementing nowadays?” In this second volume of this series is about “The Purpose behind Japanese Judo’s success”. Because the article is only in… Continue Reading →
Sorry, this entry is only available in Japanese.
In recent years, “Purpose” has been attracting attention mainly in the advertising world and is becoming a movement. Although it is the essence of corporate management, “why do we exist?” there are few companies that cannot fully understand its original… Continue Reading →
Our new address: SMO Inc. Toranomon Hills Business Tower 15F CIC Tokyo 17-1, Toranomon 1-chome, Minato-ku Tokyo 105-6415, Japan +81-3-6807-3949
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
The purpose is often affiliated with how a Company would describe their philosophy, however, the brand itself holds purpose. Using that as a starting point, purpose-driven products are able to exist. The UK company Unilever’s Detergent Brand Persil is a… Continue Reading →
This year’s edition of our tabloid “TOKYO 2021” is now available on our website. Originally, this “TOKYO 20xx” was created because we were often asked, “What kind of year will next year be?”, so we started publishing in tabloid form… Continue Reading →
We now have our original items for sale on our website- “Purpose Tee” & “SMO Tote Bag“. They are both custom made by Known Supply, an ethical & sustainable apparel manufacturer in California. For international orders, please contact us (… Continue Reading →
I remember the first time I got off the Tokyo train station. I got lost like I was in the woods. Instead of trees though, there were these tall gigantic buildings around me.I looked to the front. Buildings. Right. Buildings…. Continue Reading →
Sorry, this entry is only available in Japanese.
Sorry, this entry is only available in Japanese.
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