Our CEO Saito in the 8th “Differences between Purpose and Vision, Mission, and Values“, a special feature of Nikkei Cross Trend, “Purpose Branding Frontline”, which considers “Purpose Branding” based on the advice of experts and company cases. An interview article… Continue Reading →
Sorry, this entry is only available in Japanese.
In our annual publication TOKYO2019, we interviewed Simon Sinek, the author of the global bestseller Start With Why – How Great Leaders Inspire Everyone to Take Action. Simon Sinek – an unshakable optimist He believes in a bright future and our… Continue Reading →
We are pleased to release “The State of Purpose Among Business Professionals Study”. It is available (in Japanese only) on our website as PDF. With the goal of understanding the mindset of the Japanese workforce, we conducted a survey of… Continue Reading →
“Vision” is the ability to talk about the future with such clarity it is as if we are talking about the past. – Simon Sinek We all know having a clear image of our goal, a vision, is important. But… Continue Reading →
Jason Fried / David Heinemeier Hansson : When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.
Over at HBR, John Coleman addresses three misconceptions about purpose: Purpose is only a thing you find. Purpose is a single thing. Purpose is stable over time. My favorite quote from the article: In achieving professional purpose, most of us have… Continue Reading →
From the feature article, Creating a Purpose-driven Organisation of Harvard Business Review July-August 2018 issue about discovering purpose: At a global oil company, we once met with members of a task force asked by the CEO to work on defining… Continue Reading →
Over at IDEO U I recently came across a great article highlighting five reasons backed with research and studies on why purpose matters. It boils down to this: But the research is clear, individuals are more fulfilled and organizations perform better when they’re rooted… Continue Reading →
An important element to uncovering your purpose is understanding your strengths. SYPartners has recently released an app to do just that. The app is called Superpowers, and they describe is as: Superpowers is a tool to help you… Continue Reading →
LINK: Why Reflective Leadership Is the Key to a Successful Purpose Transformation Adam Fridman, Founder of Mabbly, writes for Inc.: Perhaps more than any other generation, purpose is what inspires younger generations of workers to engage and put forth their… Continue Reading →
I came across this article in The November 2017 issue of Inc Magazine. It had stories about how travel was a source of inspiration for big ideas. It included stories from Tatcha, Lyft, TOMS, and Warby Parker. What caught my… Continue Reading →
I’d gone through my notes from 2017 and here are info and insights from 2017 that I think you’ll find helpful. White Paper / Report Purpose with the Power to Transform Your Organization (Boston Consulting Group) If I had to… Continue Reading →
Just came across this white paper from The Boston Consulting Group. Published this year in May, it covers why purpose matters so much today, the definition of purpose, and how an organization can bring it to life. Found the use… Continue Reading →
Creativity, Inc. is such a great book. I was looking through it again and found this wonderful nugget about George Lucas: George Lucas liked to imagine his company as a wagon train headed west – its passengers full of purpose,… Continue Reading →
Whole Foods’ Purpose as described in Conscious Capitalism: The stores are our canvas upon which we can paint our deeper purpose of bringing whole foods and greater health to the world. I love how they describe their store as their… Continue Reading →
A great talk by Roy Spence, chairman of GSD&M, which helped create Southwest Airlines’ famous purpose-driven marketing program centered around the freedom to fly. It’s an hour and half long talk, but contains loads of inspirational advice on life as… Continue Reading →
Purpose is not just for big corporations. Nick talks about harnessing the power of purpose at his two pizza restaurants in his TED talk below. He has a great explanation on the difference of “Purpose” and “Mission and Vision” (around… Continue Reading →
Khan Academy’s Mission Our mission is to provide a free, world‑class education for anyone, anywhere. This is how they describe their story: What started as one man tutoring his cousin has grown into an 80-person organization. We’re a diverse team… Continue Reading →
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