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Nintendo’s mission

Reggie Fils-Aime, Nintendo of America’s President and COO, comments on their mission and their new product, Nintendo Labo, in the latest press release: Nintendo Labo continues our longstanding mission of making people smile by surprising them with new experiences… It… Continue Reading →

2018年3月27日

The Disruptors

These are relatively new companies that I’ve discovered or I’ve been following that are disrupting their categories. They are of different categories and industries with different models, but one thing they share is their wit and unique brand personalities. Sleepy… Continue Reading →

2018年2月13日

We Work’s Mission

WeWork’s mission: Create a world where people work to make a life, not just a living. Their values: Inspired Authentic Grateful Entrepreneurial Tenacious Together

2018年2月6日

Fiasco Gelato

Just learned Fiasco Gelato from The Society of Cult Brands. Fiasco was added to their list of Emerging Brands. Here’s how they introduced Fiasco Gelato: The purpose driven team at Fiasco stands by its mission to enrich people’s lives. They… Continue Reading →

2018年1月30日

What is a brand ideal?

Going through Jim Stengel’s book, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, came across his definition of what a brand ideal is: A brand ideal is a business’s essential reason for being, the higher-order benefit… Continue Reading →

2017年10月17日

Apple’s Purpose

Here a wonderful piece from John Gruber about the Apple Park and the Steve Jobs Theater, which was unveiled at the Apple Special Event of September 2017. My favorite part from the piece was his thoughts on the opening tribute… Continue Reading →

2017年9月26日

[LINK] How Lego’s Purpose Made It the Most Powerful Brand in the World

LINK: How Lego’s Purpose Made It the Most Powerful Brand in the World | IRIS A nice read about how Lego accomplished an amazing turnaround: What followed was a re-organization of the company to ensure that every aspect of the company… Continue Reading →

2017年8月22日

[Case Study] How Barclays Defined Brand Purpose and Regained Customer Trust

Link: How Barclays Defined Brand Purpose and Regained Customer Trust | Aaker on Brands A quick read on how Barclays responded to a crisis through purpose-driven marketing. In a crisis, here’s what a brand / company can do to react:… Continue Reading →

2017年8月8日

What is airbnb a symbol of?

Here’s a great video explaining airbnb’s big idea and what their logo represents: And I like how they articulate their mission on their blog: We asked ourselves, “What is our mission? What is the big idea that truly defines Airbnb?”… Continue Reading →

2017年4月26日

Tag ブランド

Nintendo’s mission

The Disruptors

We Work’s Mission

Fiasco Gelato

What is a brand ideal?

Apple’s Purpose

[LINK] How Lego’s Purpose Made It the Most Powerful Brand in the World

[Case Study] How Barclays Defined Brand Purpose and Regained Customer Trust

What is airbnb a symbol of?

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