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The 5th P of Marketing

During his visit to JRE Group of Institutions a few years ago, Dr. Philip Kotler spoke about the 5th P of marketing: I’ve added to the 4ps a new p. you know the 4p’s is what marketers put together in… Continue Reading →

Roy Spence on the Power of Purpose

A great talk by Roy Spence, chairman of GSD&M, which helped create Southwest Airlines’ famous purpose-driven marketing program centered around the freedom to fly. It’s an hour and half long talk, but contains loads of inspirational advice on life as… Continue Reading →

Purpose is different from mission and vision.

Purpose is not just for big corporations. Nick talks about harnessing the power of purpose at his two pizza restaurants in his TED talk below. He has a great explanation on the difference of “Purpose” and “Mission and Vision” (around… Continue Reading →

TED Talk: A story of purpose

A great TED talk by Joey Reiman, founder of Brighthouse.    

What is Purpose?

Here’s a great video explain what purpose is from BrightHouse:

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