A great talk by Roy Spence, chairman of GSD&M, which helped create Southwest Airlines’ famous purpose-driven marketing program centered around the freedom to fly. It’s an hour and half long talk, but contains loads of inspirational advice on life as… Continue Reading →
Purpose is not just for big corporations. Nick talks about harnessing the power of purpose at his two pizza restaurants in his TED talk below. He has a great explanation on the difference of “Purpose” and “Mission and Vision” (around… Continue Reading →
P&G former CMO, Jim Stengel, shares the lessons he learned in marketing, branding, and life with P&G at a session for Association of National Advertisers Masters in 2008. The five lessons: To put people at the center of what we… Continue Reading →
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