Purpose is not just for big corporations. Nick talks about harnessing the power of purpose at his two pizza restaurants in his TED talk below.
He has a great explanation on the difference of “Purpose” and “Mission and Vision” (around the 2:40 mark):
Purpose is different from mission and vision. There are some great mission and vision out there, but they’re future oriented. We’re striving to get something, somewhere, someday.
…
Purpose is present tense – here and now. It’s why we do what we do. And it’s specific.
He goes on to explain what values are:
Our values are how we do what we do.
And of course, his restaurants purpose:
Our dedicated family provides this community an unforgettable place; to connect with your family and friends, to have fun and to feel at home!
Here’s the video. Enjoy!