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(Japanese) CEO 齊藤のインタビュー取材記事 日本経済社WEBマガジン 「Think X」が公開されました

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(Japanese) セミナーイベント 『Purposeを「作って終わり」にしないために重要なこと 』12/13開催

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(Japanese) パーパス・ブランディング・メソッド – SMO Method of Purpose Branding

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(Japanese) パーパス・ブランディングとは – SMO Overview of Purpose Branding

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(Japanese) 書籍『PURPOSE BRANDING 〜 「何をやるか?」ではなく、「なぜやるか?」から考える』オーディオブック販売開始!

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(Japanese) 11/29(火)サステナブル・ブランド国際会議にて齊藤三希子が登壇いたします

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(Japanese) Purpose Branding Q&A ー パーパス・ブランディングに関するよくある質問(Part4)

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(Japanese) 浸透活動:個人のパーパスと組織のパーパスは一致しているべきか?

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(Japanese) パーパス・ドリブン・ブランド戦略事例:KPMG

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(Japanese) 日経ビジネス & 日経クロストレンド 記事掲載のお知らせ

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(Japanese) アドタイに記事が掲載されました!「パーパスを軸に、状況に合わせて軽やかに変化する企業コミュニケーション」

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(Japanese) 月刊ダンスビュウ 2022年11月号にCEO齊藤のインタビューが掲載されています

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Purpose Branding Q&A – Part3

Q: Is copywriting necessary when expressing the purpose of a company or brand?  To answer this question, we need to consider the use cases of the purpose statement. Here are three typical use cases. (These cases are not mutually exclusive…. Continue Reading →

Purpose Discovery: Hints for Discovering Purposes Part 1

“Purpose” is the center of purpose branding.   So how exactly do you find Purpose? In this series, weI would like to introduce tips and insights for discovering Purpose.   Exploring needs   SMO’s concept of Purpose consists mainly of… Continue Reading →

(Japanese) CEO齊藤がモデレーターを務めた日経セミナーのアーカイブが公開されました

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Purpose-Driven Brand Strategy Case Study: Microsoft and Nintendo

Guided by SMO’s US-based consultant, Justin Lee: Purpose-driven organization management tips “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from Microsoft and Nintendo.   Microsoft Teams – A Case Study of Communication Based on Purpose –… Continue Reading →

(Japanese) Purpose Branding Q&A ー パーパス・ブランディングに関するよくある質問(Part2)

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Purpose Branding Q&A

(English coming soon..)

Purpose-Driven Brand Strategy Case Study: IBM

Guided by our SMO’s US-based consultant, Justin Lee: Purpose-driven organization management tips “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from IBM.   IBM   – A case study on the transformation of the business model… Continue Reading →

(Japanese) アドタイに記事が掲載されました!『カンヌライオンズ2022受賞作品に見る、「パーパス」に基づき生まれた広告キャンペーン』

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(Japanese) 日経セミナー『花王とキリンビバレッジに学ぶ「パーパス」基軸のブランド戦略』登壇レポート

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Purpose-Driven Brand Strategy Case Study: Apple

Guided by our SMO US-based consultant, Justin Lee: purpose-driven organization management tips, “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from Apple. ——————————- Apple Retail Store – A case study of a store strategy starting with… Continue Reading →

Towards a New Step in the Ballroom Dance World: JDC’s Purpose (Japan Dance Council)

Purpose-driven activities are not limited to companies.   With a passion to confront the issues surrounding the ballroom dance world and aim for change, SMO helped the Japan Dance Council (JDC) formulate its purpose.   Last month, this purpose presentation… Continue Reading →

Purpose-Driven Brand Strategy Example: NIKE

Guided by our SMO US-based consultant, Justin Lee: Purpose Management Tips “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from NIKE.   NIKE   – A case study of communication based on purpose –   「Our… Continue Reading →

Purpose-Driven Brand Strategy Case Study: Evernote

Guided by our SMO US-based consultant, Justin Lee: purpose-driven organization management tips, “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from Evernote. Evernote – Purpose Discovery Case Study – Evernote, a note app that has many users… Continue Reading →

(Japanese) リアコネ服部氏とCEO齊藤のインタビューがMarkezineに掲載されました

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(Japanese) ブランド・パーパス視点から考察するカンヌ・ライオンズ受賞作(続編)

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Purpose-Driven Brand Strategy Case Study: LinkedIn

Guided by our SMO US-based consultant, Justin Lee: purpose-driven organization management tips “Learn from the Strategy of Purpose Driven Brands”. Here’s a case study from LinkedIn. ————————————- A Case Study of Purpose-Driven Brand Strategy ; LinkedIn   The image of a… Continue Reading →

(Japanese) 「パーパスリストから学ぶ、良いパーパスを表現するためのポイント」第4回

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(Japanese) 「パーパスリストから学ぶ、良いパーパスを表現するためのポイント」第3回

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(Japanese) ASNOVAのオウンドメディア「カケルバ」にワークショップの様子が掲載されました。

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(Japanese) 「パーパスリストから学べる、良いパーパスを表現するためのポイント」第2回

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(Japanese) 日経オンラインセミナー『花王とキリンビバレッジに学ぶ「パーパス」基軸のブランド戦略』にCEO齊藤が登壇します

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(Japanese) セミナー「Cannes Lions2022とCogX2022から紐解くこれからのメタバース」にCEO齊藤が登壇します

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(Japanese) ASNOVAのオウンドメディア「カケルバ」にインタビューが掲載されました。

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(Japanese) パーパスリストから学べる、良いパーパスを表現するためのポイント 第1回

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(Japanese) 日経新聞「世界を変えたブランド広告」特集

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(Japanese) カンヌ・ライオンズ受賞作から見る、ブランド・パーパスの重要性

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(Japanese) サンフランシスコで体験した”循環型”ライフスタイル(後編)

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Purpose Interview with Mr. Funatake of Seven Bank “A Unique Way of Thinking / Diverse Choices Stabilize Society”

Lat Year,  on Seven Bank’s 20th founding anniversary, the company announced a new Purpose. We asked President Funatake about the bank’s past and future as a next-generation bank that continues to change, all while carrying and passing down the customers’… Continue Reading →

(Japanese) サンフランシスコで体験した”循環型”ライフスタイル(前編)

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“Purpose Statement Analysis of Prime Listed Companies” by CEO Mikiko Saito was published in Adtai.

An article by CEO Mikiko Saito, “Analyzing Purpose Statements of Prime Listed Companies, Structure of Purpose and 10 Features of Expression,” was published on the website “Adtai” by the Sendenkaigi. What are the characteristics of Purpose that Japanese companies have… Continue Reading →

An online event “PURPOSE STATEMENT LIST-Purpose public commemorative event for listed companies” will be held.

SMO investigates all the corporate philosophies of all 1839 companies listed on the TSE Prime, identifies the companies that officially have “Purpose” (or Purpose in English), and puts the Purpose Statement in “PURPOSE STATEMENT LIST 2022”. It will be listed… Continue Reading →

All statement materials of Purpose Formulating companies listed on TSE Prime have been released.

Now that the importance of Purpose is even more questioned, how many Japanese companies have formulated Purpose? What kind of “reason for existence” do you have? In order to grasp the actual situation, SMO surveys 1839 TSE Prime listed companies… Continue Reading →

An interview article with CEO Saito was published in the Nikkei Cross Trend Special Feature “Purpose Branding Frontline”.

Our CEO Saito in the 8th “Differences between Purpose and Vision, Mission, and Values“, a special feature of Nikkei Cross Trend, “Purpose Branding Frontline”, which considers “Purpose Branding” based on the advice of experts and company cases. An interview article… Continue Reading →

Purpose Interview: TSDO Mr. Sato “Helping to Create a Strong Brand That Will Last 20 Years”

Taku Sato has created many logo designs that come to everyone’s mind, such as Meiji’s milk “Oishii Gyunyu” and Lotte’s ”Xylitol Gum”. In fact, SMO’s logo was also created by Taku in the past. Taku, who is active at the… Continue Reading →

Purpose Interview: Marui CEO Mr. Aono ”Overcoming Dichotomy and Evolving, Co-creating with Marui for the Future Generation”

Locating its stores around the terminal stations of central Tokyo, Marui is transforming the industry by using its stores to offer experience value and engagement with its customers. We asked the CEO, Mr. Masahiro Aono, about the history and future… Continue Reading →

Combi, as one of the first companies in Japan to establish Purpose

SMO’s first Purpose Branding project was for Combi Corporation. Eiji Kobori, who had played a key role in introducing the concept of Purpose, when it had not been common at the time, was appointed as CEO in 2021. We asked… Continue Reading →

(Japanese) パーパスインタビュー:老舗住友ゴムの新しい挑戦

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(Japanese) CEO齊藤 三希子が「一般社団法人 社外取締役女性ラボ」の理事に就任いたしました。

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