Sorry, this entry is only available in Japanese.
LINK: Leadership Lessons from Walt Disney: Disrupting Industry Stereotypes | Talking Point | The Disney Institute Blog From the Disney Institute blog about how Walt Disney came up with the idea of Disneyland: When Walt’s daughters were young he would… Continue Reading →
Speaking at Oxford last fall, one of the topics Tim Cook talked about was purpose: I have begun to think through… What is my purpose in life? I was struggling with a lot of things both professionally and personally at… Continue Reading →
I recently visited the Wirecutter website to look for recommendations for a mobile battery pack. While over there I came across their purpose statement near the top of the page. Wirecutter supports our readers with thousands of hours of reporting and… Continue Reading →
Amy’s Drive Thru is a different kind of fast food restaurant. It’s striving to be the first 100% vegetarian national fast food chain. (Here’s an article about this at Business Insider.) Starting with Why Visit their website and you will first come across… Continue Reading →
LINK: Award-Winning Whirlpool Campaign Showed How Clean Clothes Can Dramatically Affect Students’ Success A case study of a project from Whirlpool from Adweek: The goal: provide students with clean clothes in order to boost their confidence, reduce truancy,… Continue Reading →
Just learned Fiasco Gelato from The Society of Cult Brands. Fiasco was added to their list of Emerging Brands. Here’s how they introduced Fiasco Gelato: The purpose driven team at Fiasco stands by its mission to enrich people’s lives. They… Continue Reading →
From the overview on their website: At Walt Disney Parks and Resorts, all of our Cast, Crew and Imagineers across the globe share one vision — to give our guests opportunities to create memories with their friends, families and loved… Continue Reading →
During his visit to JRE Group of Institutions a few years ago, Dr. Philip Kotler spoke about the 5th P of marketing: I’ve added to the 4ps a new p. you know the 4p’s is what marketers put together in… Continue Reading →
Link: A four-part series on how harnessing purpose can make your company great. Our brand purpose consultant Justin was recently interviewed regarding the role of purpose in marketing. Find out the details in the 4-part series over at Nippon Marketers… Continue Reading →
Mark Zuckerberg explains the mission of Facebook in this article from Fast Company: Five years ago, before Facebook’s IPO, Mark Zuckerberg posted what he called a “founder’s letter” that spelled out the company’s philosophy for prospective investors. “We don’t wake… Continue Reading →
Esther Dyson, chairman of Adventure Holdings, on what it takes to be a successful entrepreneur: The best entrepreneurs have a sense of purpose that drives them. You can pivot better if you have a purpose, because then you have something… Continue Reading →
Here’s a great video explaining airbnb’s big idea and what their logo represents: And I like how they articulate their mission on their blog: We asked ourselves, “What is our mission? What is the big idea that truly defines Airbnb?”… Continue Reading →
Here’s a great article from CMO.com about General Mills and how they are embracing purpose-driven marketing. Some highlights: Outlining a brand’s purpose and then shaping brand engagement around that purpose is the key to effective marketing. Seek to serve the… Continue Reading →
From their website: Fulfilling dreams of personal freedom is more than a phrase. It’s our purpose and our passion. Fulfill dreams of personal freedom – simple, powerful, and inspiring.
General Mills is another company that is making Purpose its core. On their website, you’ll find that Purpose is one of the major pages under their company section. Here’s what they say about their Purpose: We serve the world by… Continue Reading →
© 2024 SMO｜パーパス・ブランディング パーパスの策定から浸透まで — Powered by WordPress
Theme by Anders Noren — Up ↑
Japanese
